PepsiCo Chariman and CEO Indra Nooyi to Keynote FUSE 2014

Iconic & Inclusive.
FUSE 2014 brings YOU face to face with the most iconic leaders in design and brand strategy today. With One Collective Voice, FUSE is a forum for all to share stories, inspiration and best practices. This year, we welcome all to discover the incredible magic of FUSE. 
April 7-9, 2014
Radisson Blu Aqua
Chicago, IL
The most riveting, thought provoking speaker lineup in FUSE history takes the stage this year:
FEATURED KEYNOTE SESSION: Why Design? Why Now?

Mauro Porcini, SVP, Chief Design Officer, PepsiCo, Inc.
Indra Nooyi, Chairman and Chief Executive Officer, PepsiCo, Inc.
In this groundbreaking session, PepsiCo’s first-ever Chief Design Officer will ask his CEO, why design? In a candid conversation, they’ll share stories of success and lessons learned in their journey to make PepsiCo a Design-First organization.
To see the full speaker lineup, click here: http://bit.ly/1bKp5RA
PLUS:
  • Phil Duncan, Global Design Officer, Procter & Gamble
  • John Gerzema, Author, The Athena Doctrine
  • Tinker Hatfield, VP Creative Concepts, Nike
  • Doug Rushkoff, Author, Present Shock
  • Simon Doonan, Creative Ambassador, Barneys New York
  • David S. Moore, Vice President & Chief Brand Officer, Ethan Allen
  • Anthony Sperduti, Co-Owner & Creative Director, Partners & Spade
  • David Carson, Designer
  • Seung Chan (Slim) Lim, Designer & Researcher, Author Realizing Empathy
  • Mirko Ilic, Co-author with Steven Heller, Lettering Large

Mention code FUSE14BL & Save 15% off the standard rate. Register today: http://bit.ly/1bKp5RA
Best,
The FUSE Team
@NextBigDesign

10 Trends in Business Intelligence for 2014

Over at Tableau Software, they’ve taken stock of the top 10 Trends in Business Intelligence for 2014, here’s what they’ve shared:

  1. The end of data scientists.
  2. Cloud business intelligence goes mainstream.
  3. Big data finally goes to the sky.
  4. Agile business intelligence extends its lead.
  5. Predictive analytics, once the realm of advanced and specialized systems, will move into the mainstream.
  6. Embedded business intelligence begins to emerge in an attempt to put analytics in the path of everyday business activities.
  7. Storytelling becomes a priority.
  8. Mobile business intelligence becomes the primary experience for leading-edge organizations.
  9. Organizations begin to analyze social data in earnest.
  10. NoSQL is the new Hadoop.

How sales professionals can use social networks to best serve the customer

When we think of putting the customer first we should think about the initial, and most consistent, contact they have for their purchase:  the sales person.  Today’s sales professional must use his or her social network to be successful.  And that success will come from using their social network to take a ‘customer-centric’ approach.  Certainly the marketing department is hip deep in the social media milieu…It’s not to be ignored.  But, I’m speaking to the sales professional in this thesis.
A Sales Professional Is Many Things
The best sales people must follow a disciplined process.  Customers have gained power and gone global, channels have proliferated, more product companies are selling services, and customers expect a single point of contact.  The sales person has to play a number of roles in this relationship:

  •  Company leader. The best sales people actively help formulate and execute a territory strategy, and they collaborate with all functions of the business to deliver value to customers.
  • Customer champion. Customers want senior level relationships with their supplier.  Customers expect an inside peek at their offering to be sure their buying decision is sustainable over time.  They need to understand product strategy, see future offerings in advance, and participate in decisions made about future products.
  • Process guru. Although sales professionals must look beyond the sales and customer processes they have honed over time, they can’t abandon them. The focus on process has become more important because buying decisions are being thrust on some users without buying experience. 
  • Organization architect. Good sales leaders spend a lot of timeevaluating and occasionally redesigning the sales organization’s structure to ensure that it supports corporate strategy.
  • Course corrector. Sales leaders must pay attention to what’s coming, because the business world changes constantly.  On the other hand they have to pay attention to the situation on the ground right now; to thrive in ambiguous environments and to respond when quick adjustments in priorities are needed.

The Best Sales Pros Have Powerful Social Networks
Social networks are critical.   It’s an oversimplification to say the more contacts you have, the more leads you’ll generate, and, ultimately, the more sales you’ll make. Different configurations of networks produce different results, and a nuanced understanding of social networks will help the best sales people outshine competitors.

 Different social networking abilities are required in each stage of the sale:
  • When we’re identifying prospects, we need our networks to help us acquire precise and timely information about opportunities from contacts in the marketplace
  • As we meet many people in the prospect’s organization our network helps us gain buy-in from all levels, titles, locations & disciplines
  • As we create solutions we need specialists with knowledge outside of our purview so we can bring value to the table
  • And when we’re closing the deal we need to mobilize our contacts from prior sales to act as references

A sales professional’s network often pays off most handsomely through all of these social, and sometimes indirect, contacts.   But we have to ask ourselves do our contacts know all the same people, or are their associates widely dispersed?
What Is The ‘Right’ Social Network For A Sales Executive?
The right social network can have a huge impact on the sales professional’s success. It’s misguided to believe the key is having a large circle filled with high-powered contacts.   It’s better to cultivate a different kind of network: select but diverse, made up of high-quality relationships with people who come from varying spheres and from up and down the corporate ladder. This diverse crowd can help those in sales learn, make decisions with less bias, and grow personally.
Six critical kinds of social network connections:
People who provide information, ideas, or expertise;
Formally and informally powerful people, who offer mentoring and political support;
People who give developmental feedback;
People who lend personal support;
People who increase your sense of purpose or worth;
People who promote work/life balance.
The best kinds of connections are “energizers”–positive, trustworthy individuals who enjoy other people and always see opportunities, even in challenging situations.
Four Simple Steps To Keep A Sales Professional’s Social Network On Track
If you’re a salesperson and you want to improve your social network, here is a four-step process you might want to consider to improve it.

  1. Identify who your connections are and what they offer you,
  2. Back away from redundant and energy-draining connections,
  3. Fill holes in your network with the right kind of people,
  4. Work to make the most of your contacts.

Today’s world of sales is all about the customer.  Today’s social network is a gift to sales people, allowing us to best serve our customers with the best information, the best relationships and the best thinking.  A sales person’s social network allows them to keep their fingers on the pulse of the marketplace, readying them to make course corrections on an ongoing basis in an ever changing buying environment.  

And, of course, the very best use of social networks for a sales professional is to use them to listen to their customers.

 
Harvard Bus Rev. 2011 Jul-Aug;89(7-8):149-53, 167., A smarter way to network. Cross R, Thomas R.
Harvard Bus Rev. 2006 Jul-Aug;84(7-8):102-12, 188., Better sales networks. Ust??ner T, Godes D.
Ron Shulkin blogs researches and writes about enterprise technology focused on social media, innovation, voice of the customer, marketing automation and enterprise feedback management.  You can learn more about Ron at his biography web site:www.shulkin.net. You can follow him Twitter. You can follow his blogs at this Facebook group.  You can connect with Ron on LinkedIn.  
Ron Shulkin is Vice President of the Americas for CogniStreamer??, an innovation ecosystem. CogniStreamer serves as a Knowledge Management System, Idea Management System and Social Network for Innovation. You can learn more about CogniStreamer here http://bit.ly/ac3x60 . Ron manages The Idea Management Group on LinkedIn (JoinHere).

Gain Exclusive Insight into Today’s New and Transformed Customer Landscape

The 2014 Total Customer Experience Leaders Summit is your trusted partner during these transformative times. Join us as the industry’s most respected and forward-thinking customer experience experts reveal how you can increase your Return on Relationships by factoring empathy into the stakeholder equation. Visionary and thought-provoking sessions will give you exclusive insight into today’s new, and transformed customer landscape, while addressing your challenges and providing viable solutions.
April 9-11, 2014
Trump International Beach Resort
Miami, Florida
The Total Customer Experience Leaders Summit covers the key themes for all stakeholders, including: Empathetic Marketing, Culture, Digital Commerce, Leadership, Innovation, Consumer Trends, Personal Intelligence and more.  Here’s a glimpse into what you can expect:
Lou Carbone, Founder & CEO, Experience Engineering and Author, Clued in: How to Keep Customers Coming Back Again and Again
Building an Experience Management Core Competency
In today’s competitive world, while organizations scurry to embrace customer experience as the solution to gaining a competitive edge, there isn’t a deep understanding but rather a whole lot of discussion, flurry of activity and deployment of resources. Are they really transforming and optimizing the value they create for customers, employees and stake holders? There are 5 Absolutes that distinguish process improvement from experience management. Embracing experience management is a cultural adoption. Many organizations are improving process but not creating experience management systems or fully leveraging the opportunity.
Keith Ferrazzi, CEO Ferrazzi Greenlight and Author, Never Eat Alone
Changing Behavior Towards the Customer Experience
Why do teams fall short of objectives even though everyone agrees they make sense? Why don’t people live up to their New Year’s resolutions, and why can’t teenagers change bad habits they acknowledge? During this session discover the biggest barriers to humans changing behavior and learn an efficient set of interventions which can help all of us in our own lives and in helping others create change within their own companies, and their stores to improve the overall customer experience.
Stephen Gates, VP, Global Brand Design, Starwood Hotels & Resorts
The Crazy Ones: How to be a Leader that Inspires Creativity and Innovation
Every company wants more creativity and innovation from their teams but very few really understand what type of culture and leadership it takes to really make it happen. Stephen will give you tangible takeaways that will help you create innovation and creativity that will yield real results with the same team you are working with today.
  • Explore the 7 characteristics of great leaders and how they will impact your team and their work
  • Insights learned from leading the Starwood Global Brand Design teams and working with senior design teams at Apple, Adobe and Google.
  • The role of research and consumer insights in innovation and creativity….and many more industry leading keynotes!

Download the brochure for the full agenda: http://bit.ly/1cMgoLb
Join us at the leading industry meeting place that brings together legendary, visionary gurus that help you design and execute your new customer experience strategy.

Mention code TCEL14BL & Save 15% off the standard rate. Register today: http://bit.ly/1cMgoLb

We hope to see you in April in Miami!
Cheers,
THE TCEL Team
@TotalCustomer

The Future of Consumer Intelligence 2014 Keynote Line-Up Revealed

Translating the new “understanding” into future
opportunities means that the role of a researcher is changing. We much explore
how more meaningful insights can be generated through new tools and technology.

Save the Date!
Future of Consumer Intelligence 2014 
May 19-21, 2014 // Sheraton Universal // Universal City, CA

The Future of Consumer Intelligence accelerates disruptive thinking around
decision science. This unique aggregation across insights, data science,
marketing science, social science with technology as a common thread provokes
new questions and explores new futures.

Contact Marketing Manager Kacey Anderson to request a brochure: kanderson@iirusa.com

The Web Within Us: When Minds & Machines Become One 
Ray Kurzweil, Author, Inventor, Futurist, Director of Engineering, Google


A Conversation on Privacy 

Michelle Dennedy, Founder, The iDennedy Project, Vice President & Chief
Privacy Officer, McAfee


Making Data More Human 

Jer Thorp, Former Data Artist, The New York Times,
Co-Founder, The Office for Creative Research


When the Future Begins: A Guide to Long-Term Thinking 

Magnus Lindkvist, Trendspotter, Futurologist


How to Generate Word of Mouth 

Jonah Berger, Author, Contagious: Why Things Catch On


Location & the Art of Business Analytics 

Simon Thompson, Director, Commercial Solutions, ESRI

Mention code FOCI14LINK & Save 15%
off the standard rate. Register today:  http://bit.ly/1j3Du5d

Make history with us in 2014.

All the best,
The FOCI Team
@TMRE
www.themarketresearcheventblog.com

Track This: Indoor Positioning/Mapping Meets Real Time Marketing in 2014

A couple of things happened this recently that makes me think we are on the verge on a big change in the way we use data to push marketing messages and segment desired audiences.

Over at Foursquare, an engineer and a data scientist figured out a brilliant data hack for an innovation they had been trying to develop for years – figuring out how to send tips to users when they were in a certain location automatically without any prompt based on their GPS proximity by matching a cloud of points to another.

nerd candy. some iBeacons have arrived
Nerd candy. some iBeacons have arrived (Photo: mrtruffle)

Everyone’s been admiring Apple’s iBeacon technology hold promise for a hyper-personal in-store shopping experience but over at Qualcomm, they’re about to give Apple some fierce competition in the playing field:

Use of the platform enables brands to increase sales and drive loyalty by delivering highly relevant communications while those consumers are physically present in their stores and venues. Brands using the Gimbal platform can send customized communications based on interest derived from geofence triggers and proximity triggers, all matched to inferred interests.”

Also gone mainstream: “Indoor location technology brings Internet-style tracking to physical spaces…RetailNext, a company offering ‘comprehensive in-store analytics,’ says its products are being used by 100 large retailers and in thousands of stores. Euclid also says it has 100 customers, including Home Depot.”

Indoor location services on mobile phone
Indoor location services on mobile phone (Photo: IntelFreePress)

So what will this mean in 2014? How will this change the way we analyze data and use it? It seems to me that companies who stash researchers away in silos or lack innovative and collaborative teams are likely to miss these types of new opportunities. Also something to keep track of is the privacy issues that terrify consumers but I believe those can easily be appeased by making the returns on sharing way more beneficial than the concerns and then taking the right steps to ensure that their data is safe with you.

ABOUT THE AUTHOR

Formerly a senior copyeditor at Thomson Reuters, a research editor at AOL,  and a senior web publicist at Hachette Book Group, Valerie M. Russo is editor at large of The Front End of Innovation BlogThe Market Research Event BlogWorld Future Trends.tumblr, the Digital Impact Blog, and founded Literanista. She is the innovation lead and senior social media strategist for the Marketing and Business Strategy Division of the Institute for International Research, an Informa LLC., and her poetry was published in Regrets Only on sale at the MOMA Gift Shop. Her background is in Anthropology and English Literature. You can reach her at vrusso@iirusa.com or @Literanista.

Jack Honomichl, In Memoriam

We were saddened to hear about the loss of a member of the TMRE family, Jack Honomichl.

We were privileged to have had Jack grace the stage as the first visionary keynote at The Market Research Event over a decade ago. In 2004, he helped us kick off what would become our flagship event by sharing the highlights of his book, “The Market Research Industry…An Old Order Crumbles, a New Vision Takes Shape.”

The House that Jack Built

We paid homage to Jack in 2010, in a trip down memory lane, “If you look to the right, we’re now passing the house that Jack built. Jack Honomichl, the man with the list. It’s been remodeled so many times that I barely recognize ithere.

Jack Honomichl was a respected and significant member of the research community and his influence will continue to live on.

He will truly be missed.

Who’s Meeting at the World’s Best Insights Event for the Media Industry?

…it’s being called the next TMRE. That’s right, industry leaders have dubbed The Media Insights & Engagement Conference as the ‘World’s Best Insights Event for the Media Industry’. Don’t miss out on this opportunity!

For three days, next month, gather with the best minds in the industry to unlock new insights to drive growth and influence smarter decision making, specifically as it relates to media engagement. Challenge your thinking, accelerate new ideas and create the partnerships of tomorrow.  Download the brochure for full agenda.

See who’s already signed up to attend:
A+E Networks
AMC Networks
AOL
BBM Canada
BET Networks
Bravo
CBS Corporation
Comcast Spotlight
Creative Artists Agency
CW Television Network
DirecTV Latin America
Discovery Communications
Dragon Rouge Innovation
Dreyfus Media Advisors
dunnhumbyUSA
eCGGlobal Solutions
ESPN
Eurodata TV Worldwide
Facebook
Feldman Research Lab
Fidelity Investments
Food Network
Forrester
Frank N. Magid & Associates
Fuse Networks LLC
Future Research Consulting
GfK Media
Google Consumer Surveys
Hallmark Channel
HBO
HBO Latin America
HUB Entertainment Research
IFC & Sundance Channel
Interpret
Ipsos MediaCT
Leichtman Research
Lieberman Research Worldwide
Luth Research
MD Anderson Cancer Center
Miner & Co Studio
MTV Networks
National Geographic Society
NBCUniversal
NetBase
Netflix
Nielsen Co
Nielsen Entertainment Television
Nielsen NRG
Norman Hecht Research Inc
nuvoTV
Participant Media
Radius Global Market Research
Redbox
Rentrak Corporation
RLS Media Consulting LLC
Sci Futures
Screenvision
Scripps Networks
SNL Kagan
Sony Computer Entertainment America
Sony Pictures Television
th13teen
The Intelligence Group
The Nielsen Company
The Oprah Winfrey Network
The Social Guide
The Weather Channel
Time Inc.
Time Warner Inc
Turner Broadcasting
TV Media Insights
Twitter
Univision Communications
Viacom Media Networks
Vision Critical
Vubiquity
Warner Bros Interactive Entertainment
Warner Brothers Media Research & Insights
We TV
Weiner, Edrich, Brown
WEtv

Join us in January and take the first steps to move your industry forward.

See Who Has Signed Up for the World’s Best Insights Event for the Media Industry

…it’s being called the next The Market Research Event. That’s right, industry leaders have dubbed The Media Insights & Engagement Conference as the ‘World’s Best Insights Event for the Media Industry’. Don’t miss out on this opportunity!

For three days, next month, gather with the best minds in the industry to unlock new insights to drive growth and influence smarter decision making, specifically as it relates to media engagement. Challenge your thinking, accelerate new ideas and create the partnerships of tomorrow.  Download the brochure for full agenda.

See who’s already signed up to attend:
A+E Networks
AMC Networks
AOL
BBM Canada
BET Networks
Bravo
CBS Corporation
Comcast Spotlight
Creative Artists Agency
CW Television Network
DirecTV Latin America
Discovery Communications
Dragon Rouge Innovation
Dreyfus Media Advisors
dunnhumbyUSA
eCGGlobal Solutions
ESPN
Eurodata TV Worldwide
Facebook
Feldman Research Lab
Fidelity Investments
Food Network
Forrester
Frank N. Magid & Associates
Fuse Networks LLC
Future Research Consulting
GfK Media
Google Consumer Surveys
Hallmark Channel
HBO
HBO Latin America
HUB Entertainment Research
IFC & Sundance Channel
Interpret
Ipsos MediaCT
Leichtman Research
Lieberman Research Worldwide
Luth Research
MD Anderson Cancer Center
Miner & Co Studio
MTV Networks
National Geographic Society
NBCUniversal
NetBase
Netflix
Nielsen Co
Nielsen Entertainment Television
Nielsen NRG
Norman Hecht Research Inc
nuvoTV
Participant Media
Radius Global Market Research
Redbox
Rentrak Corporation
RLS Media Consulting LLC
Sci Futures
Screenvision
Scripps Networks
SNL Kagan
Sony Computer Entertainment America
Sony Pictures Television
th13teen
The Intelligence Group
The Nielsen Company
The Oprah Winfrey Network
The Social Guide
The Weather Channel
Time Inc.
Time Warner Inc
Turner Broadcasting
TV Media Insights
Twitter
Univision Communications
Viacom Media Networks
Vision Critical
Vubiquity
Warner Bros Interactive Entertainment
Warner Brothers Media Research & Insights
We TV
Weiner, Edrich, Brown
WEtv

Join us in January and take the first steps to move your industry forward.

Total Customer Experience: Factoring Empathy into the Stakeholder Equation

Explore the new realities of building brands and customer relationships in today’s socially driven and data abundant world at the Total Customer Experience Leaders Summit, where senior decision makers will gather on April 9-11, 2014 in Miami, Florida.

This year we focus on the emotional drivers that are critical in creating an effective customer story.   Hear from high-level visionary keynotes and in-depth case studies that examine linking insights & data, data measuring & mapping, design thinking, and synthesizing intelligence from B2B and B2C companies across verticals, disciplines and cultures.

Linking- Explore how to connect attitudinal metrics to behavioral data across the enterprise.
Data Mapping- Discover new approaches to measuring and aligning your data.
Design Thinking- Go beyond transaction and strategize a new way forward.
Synthesize- Integrate insights and intelligence to get at the heart of the emotional experience.

All new keynote presentations from leading visionary keynotes:


Lou Carbone
Founder & CEO Experience Engineering and Author,
Clued in: How to Keep Customers Coming Back Again and Again
Keith Ferrazzi
CEO
Ferrazzi Greenlight and Author, Never Eat Alone
Stephen Gates
VP, Global Brand Design
Starwood Hotels & Resorts
Mark Ingwer
Founder
Insight Consulting Group and Author, Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of your Customers
Richard Margetic
Director, Global Social Media
Dell
Those attending are senior decision makers facing tough choices and looking for candid peer-to-peer exchange amongst counterparts who are experiencing the same challenges.

Download the brochure for the full agenda and speaker list: http://bit.ly/1eTivgq

Don’t miss out, register today and lock in the lowest rates for Total Customer Experience Leaders 2014. Mention code TCEL14LI & Save 15% off the standard rate. Register today: http://bit.ly/1eTivgq

Total Customer Experience Leaders Summit 2014
April 9-11, 2014
Trump International Beach Resort
Miami, Florida
Cheers,
The TCEL Team
@TotalCustomer