In fact, he said, it only takes 1/20 of a second to decide the appeal of a web page.
He went on to discuss the 3 basic types of mental associations which create a meaningful brand.
And then, the stellar panel discussed a bit about how they’ve been able to create meaningful brands:
The key themes were:
- Foundation – understanding who and what the brand stands for
- Communication – stay focused
- Shelf space (if applicable) – keep it and expand it
- Key stakeholders – keep them aligned
April Bell is Principal and Founder of April Bell Research Group, a boutique, full-service marketing research firm, committed to delivering fresh insights you can act on! Learn more at aprilbellresearch.com.