What do you REALLY know about today’s media consumer? Deepen your understanding of what they do, why they do it and how you can truly engage with them across media platforms.
The Media Insights & Engagement Conference is bringing together the best minds in the media industry to challenge your thinking, accelerate new ideas and create the partnerships of tomorrow.
Features Speakers include:
Today’s Media Landscape: Separating Fact from Fiction on Today’s Media Consumer
Jack Wakshlag, Chief Research Officer, Turner Broadcasting System
Jack contrasts the findings of current best in class data vs. views based on self-reports and the views of pundits, experts and prognosticators. He will separate fact from fiction on today’s media consumer.
The Future of Social Media and TV Measurement
Beth Rockwood, SVP Market Resources and Advertising Sales Research, Discovery Communications
A panel of leading measurement companies and users will discuss their experience, debate the option and make us better understand better the social sea of possibilities.
Live, Public, Conversational: Recent Learning from Twitter Research
Jeffrey Graham, Global Ad Research Director, Twitter
Jeffrey will focus on new learning about how people use Twitter, and how companies are using the social platform to connect and engage with Twitter users.
How Digital Has Disrupted Consumer Behavior Forever
James McQuivey, VP, Principal Analyst, Forrester, Author, Digital Disruption
Find out how smart media companies are using digital tools to learn more about what consumers really want and how to assess your company’s readiness to engage in the digital disruption consumers are ready for.
Plus industry leaders from: A+E Networks, AMC, DirecTV Latin America, ESPN, Facebook, HBO, Netflix, Redbox, Viacom and more.
Save 15% off the standard rate by using your blog reader code when you register to attend: MEDIA14BL.