Creating a Culture for Successful Innovation

At the Market Research Event (TMRE) Conference in 2012, Wendy
Higgins Chambers, Director Consumer & Customer Insights at Campbell Soup
Company presented a session entitled, ‘Creating a Culture for Successful
Innovation.’
For a brand or business to develop new products, services
and experiences that will truly engage consumers and creative competitive
advantage, innovation must be cultural. The process of creating a culture for
innovation is critically important to the success of the innovation process.
Sign up for access to the full length video and discover how to create an
innovation culture.
To learn more, click
here
.

Amanda Ciccatelli,
Social Media Strategist at IIR USA, has a background in digital and print
journalism, covering a variety of topics in business strategy, marketing, and
technology. She previously worked at Technology Marketing Corporation as a Web
Editor where she covered breaking news and feature stories in the tech
industry.  She can be reached at aciccatelli@iirusa.com. Follow her
at @AmanadCicc.