How to Design and Communicate Trends that Spark Change

At the Market
Research Event (TMRE) Conference
in 2012, Dipanjan Chatterjee, Senior
Specialist, Trends, Target Corporation, sat down with IIR’s Marc Dresner to
discuss, The Cure for the Common Trend 2.0: How to Design and Communicate
Trends that Spark Change.
In his role, Chatterjee identifies trends, insights and
opportunities in the financial services, retail, and emerging technologies. In
addition, he is heavily immersed in strategic planning where he works with
senior level leadership to identify 3-5 year visions around what his department
wants to accomplish as a business unit within Target.

Every day, he looks around at what’s happening not only at Target, but across
the enterprise, outside of Target, inside the retail industry, inside the financial
services industry, and more.
Sign up for access to the full length video and discover his biggest challenges,
accomplishments, and what exactly it takes to succeed in trend.  To learn more, click here!
 Amanda Ciccatelli,
Social Media Strategist at IIR USA, has a background in digital and print
journalism, covering a variety of topics in business strategy, marketing, and
technology. She previously worked at Technology Marketing Corporation as a Web
Editor where she covered breaking news and feature stories in the tech
industry.  She can be reached at aciccatelli@iirusa.com. Follow her
at @AmanadCicc.