INDUSTRY ALERT: OFFICIAL CALL FOR PRESENTERS
The Institute for International Research (IIR) is currently seeking presenters for:
Content Areas Include But Aren’t Limited To:
‘ Understanding Cross-Media Behavior with Scalable Measurement Solutions
‘ Creating a Comprehensive TV Everywhere Experience
‘ Multi-Screen Consumer Behavior Drives the Growth of Social TV
‘ Creating Actionable and Measurable Insights
‘ Cross-Media Measurement
‘ Multi-Dimensional Research
‘ Big Data Analysis & Synthesis
‘ The New Watercooler: NextGen Content Creation
‘ Winning Collaboration and Partnership Strategies
‘ Social TV Analytics
‘ Transitioning from Reactive to Predictive
‘ Educate the Consumer on How to Navigate the Content and Platform Options
‘ The Future Role of Social, Digital, Video and Linear TV
‘ Changing the Business Model to Respond to New Content Distribution Platforms
‘ Exploring New Opportunities for Revenue
‘ The Discovery and Convergence of Content and Commerce
‘ Examples of New Partnership Opportunities
‘ The Blurring Lines Between New & Traditional Channels
‘ Trends on Emerging Technology and Research Tools
‘ Zero TV Households
‘ Second Screen Usage and Monetization
‘ The Where, How and Why Behind the Content Viewing Patterns
‘ The Evolving Role of Distribution Platforms Creating Original Programming
‘ Research on Demographics and Evolving Behaviors
‘ How Digital Technology is Reinventing Creativity on TV
‘ The New Living Room: Use of Second Screen Apps
‘ Matching Loyalty Card Insights with Viewing Insights for a Holistic View of the Consumer
‘ Future Trends and Forecasting
We are also happy to consider topics not listed here that you feel would add value and be appropriate.
Please submit the following to Rachel McDonald, Senior Conference Producer at email@example.com no later than Friday, June 28, 2013.
For proper consideration, please include the following information with your proposal:
‘ Proposed speaker name(s), job title(s), and company name(s)
‘ Contact information including address, telephone and e-mail
‘ Title and objective of presentation
‘ Please indicate which topic you plan to address and please indicate what is NEW about the presentation
‘ Summary of the talk
‘ What the audience will gain from your presentation (please list 3-5 key “take-aways”)
If your submission is selected, portions of your bio and summary will be used to promote your participation. In an effort to ensure the utmost quality, all final presentations will be subject to review by our content review board one month prior to the event.
Attention Suppliers/Consulting Companies Interested in Participating in the Event
This call for papers is limited to client-side presenters. If you are a vendor, consultant, research firm or technology provider and would like to speak at The Media Insights & Engagement Conference or have a presence at the event, contact Claybrook Collier, Business Development Manager at firstname.lastname@example.org or via phone at 646.616.7662.
Due to the high volume of response, we are unable to respond to each submission. All those selected to participate as speakers will be notified shortly after the deadline.
is the world’s top market research and consumer insights event. For more than
a decade, we’ve brought you the very best in consumer insights by presenting
ground breaking case studies and the most cutting edge advances in technology
and methodology. This year we couple that best practice with new sessions
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case studies and the world’s most inspiring keynote speakers.
Without a doubt, TMRE is the must attend insights event of 2013. See why The
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Value is the TMRE Difference, the proof is in the numbers:
7 World-Class Keynotes Take the Stage Including:
- Malcolm Gladwell, Author, Blink, The Tipping Point &
David & Goliath
- Dan Pink, Author, A Whole New Mind & To Sell is Human
- Jane McGonigal, Author, Reality is Broken
- Joan Lewis, Global Consumer & Market Knowledge Office,
Procter & Gamble
- Jeremy Sack, Vice President & Director, Pragmatic Brain
Science Institute, Lieberman Research Worldwide
130+ Sessions to choose from, giving you the power to create your own agenda.
Choose the sessions YOU want to learn more about, and move freely between the 9
concurrent tracks as much as you like.
worries, the TMRE 2013 Executive Summary will share key takeways from the
event, or send your team! Click here for more on group discounts.
& Insights Experts share best practices and what’s on the horizon for our
industry. Hear from Panera Bread, Kellogg’s, American Cancer Society, eBay,
J&J Consumer Products, AT&T Mobility, Pfizer, Dunkin’ Brands, NBCUniversal,
Bank of America and more.
1,000+ of the leading insights and research professionals from across the globe
- 60% from the client-side, ensuring you meet the RIGHT people. This high
caliber attendee only has time for one event a year, and this is it.
98% of attendees would recommend TMRE over any other event
5 Completely New Content Areas for 2013, based on extensive requests from you
and your peers on what you need to know now, including: Big Data &
Predictive Insights, Cross Platform & Digital Insights, Strategic Planning,
Competitive & Business Intelligence and User Research & Customer
0 Commercialism from the Platform
TMRE is more than a conference. It’s a game
changer. We’ll see you there.
Check out the full videobelow to see highlights from the TCEL presentation and hear more about how action planning is making a difference.
- 49 percent would allow retailers to collect personal shopping data in exchange for a more personalized experience.
- 54 percent are comfortable with retailers storing purchase history in exchange for increased personalized value.
- 65 percent are comfortable receiving mobile retail advice based on current location as detected through their mobile device.
- Call the Customer by Name ‘ Saying a person’s name is one of the best things a brand can do to improve the CX. While incorporating a name into the CX may seem simple, you must use correct spelling, pronunciation and never ask the customer to repeat it.
- Deliver Custom Content – If you know what your customers are searching for, give it to them. Whether its product or service related content based on past or recent purchases, or customer service content based on frequently asked questions, personalized content is proven to improve the CX.
- Ask the Right Questions – Increase the completion rate of customer surveys, as well as customer satisfaction, by personalizing feedback requests by tailoring the questions. Consumers lose motivation for completing surveys with numerous questions, when only some of the questions matter to them.
- Forty percent of organizations cite ‘complexity’ as the greatest barrier to improving multichannel CX.
- Only 37 percent of brands received ‘good’ or ‘excellent’ CX scores this year. Sixty-four percent of brands got a rating of ‘OK,’ ‘poor,’ or ‘very poor.’
- Eighty-nine percent of consumers began doing business with a competitor following a poor CX.
- Customer power has grown as 73 percent of businesses trust recommendations, while only 19 percent trust direct mail.
- Eighty-six percent of customers will pay more for a better CX.
- Only 26 percent of companies have a developed strategy in place for improving CX.
- When asked what were the key drivers for a customer to spend more with a company 40 percent said improvement in the overall CX, and 35 percent said provide quick access to information and make it easier for customers to answer questions.
- CX is a high priority for consumers in a negative economy as 60 percent say they often pay more for a better experience.
- About 13 per cent of dissatisfied customers tell more than 20 people.
The moral of these stats is the better the CX a company provides, the more likely customers are to purchase again and to recommend your company’ and the less likely to go to a competitor.
we create 2.5 quintillion bytes of data. According to IBM, 90 percent of the
data in the world today has been created in the last two years alone. This data
comes from everywhere: sensors used to gather climate information, social media
posts, digital pictures and videos, purchase records, and cell phone GPS
signals. This is Big Data. But, for Melva Benoit, senior VP, consumer insight
and audience research at Fox Broadcasting, Big Data is ‘a pain.’
Benoir sat down with IIR’s Marc Dresner to discuss Big Data and how it is overused in the
entertainment industry. It should represent a volume in size, when it actually
represents everything that goes beyond the standard data that we currently get.
way I like to explain it to people is I help management understand who’s
watching, who’s not and why. So, everything from analyzing metrics to program
testing,’ she commented.
Data and about collecting every single metric and statistic about viewers that
come to the Fox network. Benoir feels that people are getting lost in the name
of Big Data when it’s about actually paying attention to the three or four
metrics that matter.
only need four. So, I need to know what you are watching, the time you are
watching it, how long you spend with it, how many and where. Once I understand
those, I can create multiple calculations to get different types of analysis,’
she explained. ‘Once you start adding more things, the metrics loose relevance
and don’t mean anything.’
there are some industries that would be thankful to have predictions, some
industries haven’t changed so they can be predictive by looking at data, but in
the entertainment industry the sheer number of variables makes it impossible to
predict a hit television show.
Watch the full interview below:
Two stories demonstrate how this trend is progressing:
How Technology Helped Track A Wandering Cat – WHEN CAROLINE PAUL’S KITTY REAPPEARED AFTER A LONG MONTH AWAY, SHE DECIDED TO FIGURE OUT WHERE HE HAD BEEN SPENDING HIS TIME. via Fast Company
Startup Whistle has designed an activity tracker that clips on to your dog’s collar, but its core offering is a cloud-based analytics service designed to quantify your pet’s health. via Giga Om
Now we won’t need to wonder so much about what our pets are up to when we aren’t looking.
We hope you can join us in Chicago next month!
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