Netnography: A Powerful Approach for Social Media Insight

At the Market
Research Event (TMRE)
Conference in 2012, Robert V. Kozinets, Professor of
Marketing, Chair of Marketing Department, Schulich School of Business, York
University, presented the closing keynote Netnography: A Powerful Approach for
Social Media Insight.
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discover how we are now living in a world where consumers don’t trust marketers
and advertising. Marketers have to cut through an incredibly fragmented media
space to get their message out there. 
So, how do we understand this kind of
world and cut through this atmosphere? To learn, click here.

Amanda Ciccatelli,
Social Media Strategist at IIR USA, has a background in digital and print
journalism, covering a variety of topics in business strategy, marketing, and
technology. She previously worked at Technology Marketing Corporation
as a Web Editor where she covered breaking news and feature stories in the tech
industry.  She can be reached at Follow her at