We’re setting out to find TMRE‘s most passionate loyalists and invite them to participate in our 2nd Annual Ambassador program. After all, The Market Research Event is the world’s best event because it attracts the best people.
This highly specialized group of leaders results in an unrivaled intellectual capital not found anywhere else. These folks have the best lesson-based stories to share. Therefore, the more peer counterparts who come, the more tangible value the event delivers.
Consequently, the more profound the impact will be on advancing the industry forward. And so, in a world where word of mouth is the trusted medium of choice, we invite those who believe strongly in the brand to champion the event on our behalf to help grow the event community by expanding our reach to the right people.
We’ll make it easy for you to do and reward performance. All TMRE ambassadors will receive VIP status including exclusive discounts, pre-event screenings and access to a ‘members only’ gold room of pleasantries onsite.
What is the TMRE Ambassador program?
By empowering our ambassadors with tools to spread the word about TMRE, you’ll be able to offer exclusive discounts to your contacts and rack up VIP experiences and other perks for yourself.
TMRE ambassadors are an eclectic mix of past attendees, former speakers and long standing sponsors ‘ all those that know, trust and love the brand.
What does Life as a Market Research Event Ambassador entail?
Enjoy these onsite VIP experiences and other perks throughout the entire year:
‘ Special Ambassador discount to attend TMRE
‘ 20% discount to pass along to colleagues and contacts to join you at the event. (To receive your unique pass-along discount code, contact Ali Saland at firstname.lastname@example.org)
‘ Access to presentations in advance
‘ Private on-site registration
‘ Access to TMRE Ambassador Lounge onsite
‘ VIP meet and greets with select speakers onsite
‘ Private keynote book signings
‘ Upgraded onsite refreshments and meals
‘ Complimentary onsite Wi-Fi access
‘ Automatic enrollment in the Annual Insights & Innovation Webinar Series
‘ Participation in TMRE AmbassaCHATTER ‘ a panel of ambassadors face off on the most debatable controversial topics ‘ scheduled quarterly
‘ And, of course, the coveted TMRE T-shirt
How do you become a TMRE Ambassador?
- Loyalist: If you have attended TMRE more than 4 times in the past 10 years and are currently registered for TMRE 2013, you will be automatically enrolled into the Ambassador Program and receive the aforementioned benefits via email
- Advocate: If you have not attended more than 4 times but are currently registered (or planning to), passionate about TMRE and wanting to help spread the word, you can qualify* to be a part of the Ambassador Program.
*To find out how to qualify, please contact Ali Saland at email@example.com
The Market Research Event will take place October 21st ‘ 23rd at the Gaylord Opryland in Nashville Tennessee. Save 15% off the standard rate when you mention code TMRE13BLOG.
Created with flickr slideshow.
lead for consumer and shopper insights for the retail marketing team including
over 9,500 gas stations in the east of Rockies area. At last year’s TMRE, Gabbard sat down with IIR’s Marc Dresner
to discuss BP’s consumer insights
transformation that is being led by Gabbard.
has found the gasoline category to be very different from other retail
categories. In fact to consumers, gasoline is a very perfunctory category with
very low involvement and mostly negative emotion.
to a very behavioral-based foundation of research that we use to then latter up
to more of the attitudes and the choices that the consumers make,’ Gabbard
the retail marketing team. In addition, Gabbard has worked to engage and excite
the team, getting them a little bit close to the consumers and get excited
very comfortable and understanding the value of the different tools. She commented, ‘It is about engaging those
stakeholders at every step of the way as well as building the trust with the
team that these techniques and tools would deliver the results that would help
transform the business.’
a half years ago. Today, BP is using more mixed methodological types of project
approaches, as well as a lot more technology.
insights ‘buzz’ around BP helping to represent the consumer voice,’ she said.
Check out the full interview below:
Want to learn more about this topic and hear directly from industry experts? Attend this year’s TMRE in Nashville! To register, click here.
Treat Them Like V.I.P. Threadflip has made reselling clothes easier with White Glove Service, a fashion website that eliminated the hassle of listing and shipping used items. Sellers must first apply to take advantage of the free service, but those who participate receive prepaid labels, and then send it back to the company.
Research Event (TMRE) Conference in 2012, Robert V. Kozinets, Professor of
Marketing, Chair of Marketing Department, Schulich School of Business, York
University, presented the closing keynote Netnography: A Powerful Approach for
Social Media Insight.
discover how we are now living in a world where consumers don’t trust marketers
and advertising. Marketers have to cut through an incredibly fragmented media
space to get their message out there.
world and cut through this atmosphere? To learn, click here.
Social Media Strategist at IIR USA, has a background in digital and print
journalism, covering a variety of topics in business strategy, marketing, and
technology. She previously worked at Technology Marketing Corporation
as a Web Editor where she covered breaking news and feature stories in the tech
industry. She can be reached at firstname.lastname@example.org. Follow her at
The 2012 TMRE Conference brought together more than a thousand researchers to learn, network and
discuss many key topics. It truly is a great time to be in research, with things evolving ever faster and offering
even more and better opportunities to impact our companies’ businesses.
We compiled an executive summary which highlight the key points and overarching themes of the 2012 TMRE conference. In 2012,The Market Research Event was a tremendous showcase for great work and new trends focusing (importantly) on the ability of Market Research to lead a company’s path to success. We found four overarching themes emerged from the keynote sessions, track breakouts, and networking discussions:
- Understanding and Influencing the Customer Journey
- Brand is Still King
- Burgeoning Data: New and BIG
- Social Media coming of age
And on that note, we are excited to announce that the wait is over – The 3rd Annual International Shopper Insights in Action Event is here and taking place 5-7, November in Prague.
Uniting the world’s best shopper minds, Shopper Insights in Action is where vision and action are fueled by stakeholder collaboration. Real take-away value lies in aggregating the right mix of people with the right expertise, experience and diversity to interact with ground-breaking, actionable content and with each other through a purposely designed conference experience.
This year we transform from reactive customer research to predictive intelligent insight. It is more important than ever to truly understand shoppers throughout the decision journey to make smart shopper strategies come to life at retail.
Key themes for all Stakeholders include:
‘ Balancing Shopper & Consumer
‘ Category Vision
‘ Retail Innovation
‘ Shopper Activation
‘ Predictive Intelligence
‘ Collaboration Strategies
‘ Omni-Channel Retailing
‘ Insights in the Store
‘ Shopper Marketing
‘ Digital Innovation
‘ Channel Integration
‘ Insights Beyond the Store
‘ Influencing Buyer Behavior
‘ Being Data-Rich & Insight Poor
‘ The ROI of Loyalty
‘ Does Emotion Trump Function
Plus, two NEW Intensives with expanded content focused on Strategic Selling Strategies and Shopper Insights Analytics for Shopper Marketers, Category Leaders, Shopper Analytics and Merchandisers.
See more details about what this year’s event is covering here
And you will hear from industry experts such as:
CAMPOFRIO FOOD GROUP
BACARDI-MARTINI CORP LTD
THE UNIVERSITY OF OXFORD’S INTERNET INSTITUTE
THE COCA-COLA COMPANY
PHILIPS CONSUMER LIFESTYLE
THNK – THE AMSTERDAM SCHOOL OF CREATIVE LEADERSHIP
AACHEN SCHOOL OF BUSINESS AND ECONOMICS
JOHNSON & JOHNSON
METRO CASH & CARRY
RED DOT SQUARE
NESTLE and many more!
Leading Researchers, Category Managers, Shopper Marketers and Merchandisers attend to explore consumer and shopper behavior, the decision journey and how to champion the value of activating intelligence for basket growth.
The wait is over. Registration is OPEN. The ACTION starts now.
* Mention your blog VIP code, SIA13BLOG, and save 15% off the standard rate.
has always been a place of best practice and discovery. Now, as our industry transforms
and faces the most dramatic change it has ever seen, TMRE will transform you
into a hybrid researcher and strategic advisor. There’s never been a more
exciting time to be your partner in development and your connection to the best
in insights from around the world. Always focused on the business value of
market research, TMRE is where vision meets best practice and accelerates
- Persuasion: Dan Pink, Author, To Sell is Human
- The Underdog: Malcolm Gladwell, Author, David &
- The Game Changer: Jane McGonigal, Author, Reality is
- Future Growth: Jared Weiner, Vice President, Weiner,
Edrich, Brown, Inc.
- The Digital Challenger: Dr. Jeffrey Cole, Founder
& Director, Center for the Digital Future, USC Annenberg School for
CommunicationsThe Leader: Joan Lewis, Global Consumer & Market
Knowledge Officer, Procter & Gamble
- The Pragmatist: Jeremy Sack, Vice President &
Director, Pragmatic Brand Science Institute, Lieberman Research Worldwide
GAP: Creating a Proactive,
Future-Focused Insights Lab
CLOROX: Revolutionary NEW Tools
for Shopper Insights
PANERA BREAD: Segmentation in a
Big Data World
FACEBOOK: Segments of Social
Users of the Future
YAHOO!: Behavior, Consumption
& Measurement Across Media
DUNKIN’ BRANDS: Research and the
Increasingly Mobile Consumer
NISSAN: Ethnographic Driven Innovation
GENERAL MILLS: Foster
Environments of Consumer Intimacy
ZIPCAR: Understanding Cross
Channel Consumer Experiences
DATA VISUALIZATION: Universal
IMMERSING YOUR AUDIENCE IN STORY:
IMPROV FOR CREATIVE THINKING:
Center for Creative Emergence
COLLABORATION WITH INTERNAL
PARTNERS: The Hartford
STORYTELLING: Emmy & Grammy
SITUATIONAL LEADERSHIP: Meredith
DRAMATICALLY IMPROVING BUSINESS PRESENTATIONS:
Global Presentation Expert
PRIORITIZATION & EFFICIENT
DECISION MAKING: Bank of America
in insights from around the world and is the #1 research and insights
see you there.
Check out this cool video by Salesforce.com about how in this day in age, your company needs to become a ‘customer company’ to be successful.
INDUSTRY ALERT: OFFICIAL CALL FOR PRESENTERS
The Institute for International Research (IIR) is currently seeking presenters for:
The producers of The Market Research Event (TMRE) present The Media Insights & Engagement Conference. Like TMRE, this event is grounded in deeply understanding how people behave and what motivates the behavior – and how to make strategic decisions based on the behavior. It is 100% focused on the business value of insights as a strategic partner with visionary talks and illustrative case stories shared .
The event experience will provide information and inspiration around smarter decision making by exploring how consumers are constantly changing how they interact with and engage across media channels, content and delivery systems, now and in the future.
The program’s foundation will apply behavior based decision making to uncover new trends, ideas and patterns around navigating content and translating insights into new business opportunities. Focused on multi-platform content creation, delivery, engagement and measurement, this event will be designed around themes focused on how and why people consume content, what drives them to like and share content, the research behind content development, new research techniques, how to prove return on investment and so much more.
We are expecting more than 300 senior-level media research and insights executives from cable, satellite, broadcast, telecommunications, OTT, agencies, research firms and industry thought-leaders with responsibilities in research, insights, programming, sales, marketing, digital and more.
Speakers receive FREE admission to the conference as well as any pre-conference activities, workshops or symposium, a $3,000+ value.
Content Areas Include But Aren’t Limited To:
‘ Understanding Cross-Media Behavior with Scalable Measurement Solutions
‘ Creating a Comprehensive TV Everywhere Experience
‘ Multi-Screen Consumer Behavior Drives the Growth of Social TV
‘ Creating Actionable and Measurable Insights
‘ Cross-Media Measurement
‘ Multi-Dimensional Research
‘ Big Data Analysis & Synthesis
‘ The New Watercooler: NextGen Content Creation
‘ Winning Collaboration and Partnership Strategies
‘ Social TV Analytics
‘ Transitioning from Reactive to Predictive
‘ Educate the Consumer on How to Navigate the Content and Platform Options
‘ The Future Role of Social, Digital, Video and Linear TV
‘ Changing the Business Model to Respond to New Content Distribution Platforms
‘ Exploring New Opportunities for Revenue
‘ The Discovery and Convergence of Content and Commerce
‘ Examples of New Partnership Opportunities
‘ The Blurring Lines Between New & Traditional Channels
‘ Trends on Emerging Technology and Research Tools
‘ Zero TV Households
‘ Second Screen Usage and Monetization
‘ The Where, How and Why Behind the Content Viewing Patterns
‘ The Evolving Role of Distribution Platforms Creating Original Programming
‘ Research on Demographics and Evolving Behaviors
‘ How Digital Technology is Reinventing Creativity on TV
‘ The New Living Room: Use of Second Screen Apps
‘ Matching Loyalty Card Insights with Viewing Insights for a Holistic View of the Consumer
‘ Future Trends and Forecasting
We are also happy to consider topics not listed here that you feel would add value and be appropriate.
Please submit the following to Rachel McDonald, Senior Conference Producer at email@example.com no later than Friday, June 28, 2013.
For proper consideration, please include the following information with your proposal:
‘ Proposed speaker name(s), job title(s), and company name(s)
‘ Contact information including address, telephone and e-mail
‘ Title and objective of presentation
‘ Please indicate which topic you plan to address and please indicate what is NEW about the presentation
‘ Summary of the talk
‘ What the audience will gain from your presentation (please list 3-5 key “take-aways”)
If your submission is selected, portions of your bio and summary will be used to promote your participation. In an effort to ensure the utmost quality, all final presentations will be subject to review by our content review board one month prior to the event.
Attention Suppliers/Consulting Companies Interested in Participating in the Event
This call for papers is limited to client-side presenters. If you are a vendor, consultant, research firm or technology provider and would like to speak at The Media Insights & Engagement Conference or have a presence at the event, contact Claybrook Collier, Business Development Manager at firstname.lastname@example.org or via phone at 646.616.7662.
Due to the high volume of response, we are unable to respond to each submission. All those selected to participate as speakers will be notified shortly after the deadline.