Camille P. Schuster, Ph.D., of the California State University of San Marcos, took us on the Journey from Data to Information to Decision Making today.
Data is not a decision, data gives you reference points for influence. Take a look at website, in-store, social media, and mobile, treat it like a forensic case, business scenario investigations.
Identify the problem, choose your tools, solve the problem.
About the Author
Valerie M. Russo, Social Innovation Lead, Senior Strategist at IIR USA, has a background in technology, anthropology, marketing and publishing. Russo has worked in a variety of digital media roles at Hachette Book Group, Aol, and Thomson Reuters. She is a published poet and maintains a literary blog. She may be reached at email@example.com. Follow her @Literanista.