Produce Better Insights and Achieve Greater Business Impact

In association with our event partners, IIR is pleased to
invite you to participate in the following web seminars as a part of the 2013
Insights Webinar Series.
Superior Insights
through Information Integration: Debunking Common Misconceptions and Myths
Thursday, April 25,
2013, 1:00 PM ‘ 2:00 PM ET
Kumar Mehta, Chief
Executive Officer, blueocean market intelligence
Simon Chadwick,
Managing Partner, Cambiar

Research departments are being hit with copious amounts of
data every day –  from primary market research, syndicated data,
transactional data, social media, etc. Synthesizing knowledge from the
information river has become a necessity; a searchable repository and basic
meta analysis is just not good enough. 
 Special guest, Simon Chadwick, Managing Partner of
Cambiar Consulting, will set the stage with an insightful overview about the
future of research and the evolution towards synthesis.
Using real case studies, Kumar Mehta, CEO at blueocean
market intelligence, will reveal how to apply a holistic 360 approach to
produce better insights and achieve greater business impact.  
He will also discuss common myths surrounding typical
departmental challenges – time, money, access ‘ when applying this integrated
approach. Together, Kumar and Simon will share recommendations for creating a
more collaborative exchange between clients and suppliers, and what traits make
for a good synthesizer and thought partner.
Mention your priority code, MWJ0028-LINK, when registering.
A Step Toward
Understanding Path to Purchase: How Shelf Placement Impacts Shoppers’ Attention
at Shelf
Tuesday, April 30,
2013, 1:00 PM – 2:00 PM ET
Rich Scamehorn, Chief
Research Officer, InContext Solutions
Brendan Light, VP
Research, InContext Solutions

There are many elements to each shopper’s Path to Purchase.
This talk will share a framework for understanding how these in-store and
out-of-store elements impact a shopper’s behavior when in-store. This focus on
one specific area will show how virtual store technology can build knowledge
about the impact of shelf placement on where shoppers look first and first
purchase by category.
Mention your priority code, MWJ0029-LINK, when registering.
Capitalizing on the
Power of Big Data: How to Effectively Leverage Big Data to Discover New
Insights and Drive Revenue Growth
Thursday, May 9,
2013, 1:00 PM – 2:00 PM ET
Jerome Levadoux,
Senior Vice President of Products, HP Autonomy

Are you getting everything you can out of your business data?

The rapid explosion of Big Data is changing the way we do business. 90% of data
created in an organization is now unstructured’and inherently more difficult to
manage’coming from sources like social media, video, texts, audio, email and
documents.

And this data is becoming so important, as it contains customer insight and
growth opportunities that have yet to be identified. But due to its volume,
type and rate of change, most companies are unable to address this valuable
data and act on it.

Join us on this webcast and learn how you can easily manage, understand and
leverage all forms of Big Data in real time to discover new opportunities and
increase revenue.

Mention your priority code, MWL0001-LINK, when registering.