At The Market Research Technology Event last year, Stan Sthanunathan, Vice President, Marketing Strategy & Insights at The Coca-Cola Company revealed his predictions for the market research industry for 2020.
The transformation has already begun, and although it’s only 2013, we’re already beginning to see his predictions come true. Find out how at the Future of Consumer Intelligence.
Stan Sthanunathan’s Predictions Predictions Become Reality in Featured Sessions:
Asking Questions and Getting Answers Will Be Almost History
‘ Big Data: Powerful Predictions through Data Analytics, Nate Silver, FiveThirtyEight.com
‘ Listening to the Mind of the End User, Intel
Mobile Will Be the Primary Way of Collecting Data
‘ Utilizing Mobile Devices to Obtain Timely Customer Feedback on New Products, GM
‘ The Power of Integrating Data from Three Dimensions – Online, Social and Mobile, to Gain a True 360-Degree View of the Consumer, Forrester Research & Arbitron Mobile
Digital Natives: The New Breed of Researchers
‘ Why Should I Love You? Creating Enduring Loyalty in a Connected World, Virgin Online