Our 2013 event is all about the Insights-Rich Customer Stories. With that in mind, in the months leading up to the 2013 Total Customer Experience Leaders Summit we’re going to be featuring some of our amazing customer experience leaders here on the blog.
This week, let’s take a look at:
Dan Hill, Ph.D., President, Sensory Logic
In his keynote session, “What’s the Emotional Story?” Hill will discuss the customer experience as a journey. There is a plot with risks, rewards, and the possibility of conflict. The customer will have a reaction to any brand representative with which they interact. Not only are the human representatives important, but the customer will also create a personification for the company as well with archetypes such as the magician or ogre.
Attendees will be exposed to:
‘ An introduction to facial coding as a means to quantify feelings
‘ The role of emotions in the consumers preview, story, and aftermath with a brand and/or company
‘ Case studies from 14 years of experience with customer service and customer experience
For more about the Total Customer Experience Leaders Summit and our featured speakers, visit our website and download the brochure. Register as a reader of our blog with code TCEL13BLOG to save 15% off the standard registration rates. Visit the webpage to register today.