Nate Silver Shares His Insights into Reliable Forecasting & Data-Based Predictions

Last month, Nate Silver, Founder, FiveThirtyEight.com and Author, The Signal and The Noise,  made history as he used innovative analyses of political polling to predict the winner of the presidential election.

And now we welcome him to the speaker faculty of The Future of Consumer Intelligence.

As Nate has proven, it’s not about looking to see what happened, it’s about predicting what will happen in the future. It’s about delivering foresight, not just insight. It’s about connecting ideas to data to culture to the future of your business and this, is the real data revolution.

Nate Silver

Nate will share insights into data-based predictions that underpin a growing sector of critical fields, from political polling and hurricane watches to the stock market and even the war on terror.

That means it’s important to ask – what kind of predictions can we trust? What methods do the most reliable forecasters use? What sorts of things can be predicted – and what can’t? 

Nate will take us on a tour of modern prediction science, uncovering a surprising connection among humility, uncertainty and good results.

Win a Meet & Greet with Nate Silver

Register today and secure your spot to hear from Nate at The Future of Consumer Intelligence. Plus, the first 25 people to register will be invited to attend an exclusive meet and greet with Nate Silver!

Exclusive Early Bird Savings for The Future of Consumer Intelligence EventRegister by December 21st & Save $700 off the standard & onsite rate

The Future of Consumer Intelligence unites the industry’s most forward-thinking leaders to share insights, tools and skills needed to translate behavioral information into business opportunity. Hear best practices from: FedEx, General Motors, Harrah’s Entertainment, Intel, Logitech, Mastercard, Starwood Hotels & Resorts and more.

The Future of Consumer Intelligence 2013 is still in development – stay tuned in the next few weeks as we reveal the full agenda.

Registration Information: 
Phone: 888.670.8200

Customer Experience Experts Podcast: Scott Swift

Scott Swift,
Vice President, Customer Information,
Hunter Douglas, Inc

In anticipation of our 2013 event, I recently spoke to Scott Swift, Vice President, Customer Information, Hunter Douglas, Inc. about his involvement and experience with the Total Customer Experience Leaders Summit.

We discussed upcoming trends in the customer experience space, and the huge importance of knowing what your customer experience or voice of the customer program goal is.

 Listen to the podcast here to learn more.

Want to be involved in more discussions like this? 
Visit our newly launched “Interact” page on our event website to have your say. 

Or, join Scott Swift as he chairs the 2013 Total Customer Experience Leaders Summit. As a reader of this blog, we’d like to offer you a 15% discount off the standard registration rates, use code TCEL13BLOG.

Visit our website to download the 2013 brochure, learn more about the event, or register.

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She is the voice behind the Total Customer Experience Leaders Summit on Twitter, Facebook and LinkedIn. She may be reached at mleblanc@iirusa.com

Nate Silver Shares His Insights into Reliable Forecasting & Data-Based Predictions

Last month, Nate Silver, Founder, FiveThirtyEight.com and Author, The Signal and The Noise,  made history as he used innovative analyses of political polling to predict the winner of the presidential election.

And now we welcome him to the speaker faculty of The Future of Consumer Intelligence.

As Nate has proven, it’s not about looking to see what happened, it’s about predicting what will happen in the future. It’s about delivering foresight, not just insight. It’s about connecting ideas to data to culture to the future of your business and this, is the real data revolution.

Nate Silver

Nate will share insights into data-based predictions that underpin a growing sector of critical fields, from political polling and hurricane watches to the stock market and even the war on terror.

That means it’s important to ask – what kind of predictions can we trust? What methods do the most reliable forecasters use? What sorts of things can be predicted – and what can’t? 

Nate will take us on a tour of modern prediction science, uncovering a surprising connection among humility, uncertainty and good results.


Win a Meet & Greet with Nate Silver

Register today and secure your spot to hear from Nate at The Future of Consumer Intelligence. Plus, the first 25 people to register will be invited to attend an exclusive meet and greet with Nate Silver!

Exclusive Early Bird Savings for The Future of Consumer Intelligence EventRegister by December 21st & Save $700 off the standard & onsite rate

The Future of Consumer Intelligence unites the industry’s most forward-thinking leaders to share insights, tools and skills needed to translate behavioral information into business opportunity. Hear best practices from: FedEx, General Motors, Harrah’s Entertainment, Intel, Logitech, Mastercard, Starwood Hotels & Resorts and more.

The Future of Consumer Intelligence 2013 is still in development – stay tuned in the next few weeks as we reveal the full agenda.

Registration Information: 
Phone: 888.670.8200

Reminder: Insights Webinar Today!

Erin Barber, Vice President, C+R Research recently wrote of The Market Research Event 2012:

“Not only did we hear about big data ‘ the hottest of ‘hot’ topics ‘ we also heard about mobile, eye tracking, neuroscience, visual storytelling, ‘infotainment,’ social media listening, online communities, Millennials, and much more.”

Now, IIR USA and The Market Research Event is pleased to bring C+R Research to our online “stage” as part of the on-going Insights Webinar Series, your resource for insights on the cutting edge.

Join us today, Wednesday, December 5, 2012 1:00 PM – 2:00 PM ET for “Falling Dow + Rising Tao: What the Quest for Balance Means for Your Brand,” Presented by Erin Barber, Vice President, C+R Research and Mary McIlrath, Ph.D., Senior Vice President, C+R Research

Register here. 

Nowadays, there’s a focus on the Millennial generation and understanding what makes them tick. However, we’ve uncovered what’s relevant and present across all generations, including Millennials. Hard economic times have shifted the way most consumers prioritize the pieces of their lives and the way they select brands to help them walk their chosen path. Balance is not a new concept but cultural changes have forced many to reconsider how they can achieve it. In this research, we delved into multi-generational consumers’ lives to get a holistic understanding of what they’re doing and how they feel about their lives on a daily basis. We uncovered what brands are currently helping them and what your brand could do to help consumers reach their goals.

Using a multi-pronged approach – in-depth online discussions, mobile and video ethnography, online chats, and online surveys – we captured the latest balancing act and what it means for your brand. In this webinar, learn how you can:

Help sustain your consumer’s household ecosystem
Keep your consumer’s eye on the big picture
Shift the focus to progress, not perfection
Win by understanding the new family team
Trade in the currency of time

Hope you can join the session and share your questions and thoughts during the Q & A period.

Best,
The TMRE Team

Connect with us:
Twitter: http://twitter.com/tmre
Facebook: https://www.facebook.com/marketresearchevent 

Michelle LeBlanc is a Social Media Strategist at IIR USA with a
specialization in marketing. She may be reached at mleblanc@iirusa.com

Dynamics of Permissability in Food and Beverage

Today’s blog post comes from Dr. David Forbes, Ph.D., of Forbes Consulting, an exhibitor at The Market Research Event 2012.

 Consumers everywhere are exposed to a constant preoccupation with health and nutrition. Packaged, processed food and beverage products are often criticized because they represent a departure from ‘simple, natural whole foods’ that are the archetype of healthy eating. At the same time, consumers are attracted to the convenience benefits, as well as the tastes and textures of today’s food and beverage products.

To resolve the conflicts between an aspiration to eat healthy while taking advantage of the vast range of highly desirable packaged food and beverage products, consumers create what may be called ‘permission structures.’ Permission structures are lines of reasoning about products, and about people, that reduce the potential for values conflict between packaged food consumption and a desire for healthy eating lifestyles.

Our research has led us to identify four categories of permission structures, each of which operates in a range of situations to support consumers’ decisions to use packaged foods and beverages:

  • Nutrition-Based Permission: tied to the ingredients of the product itself
  • Situational Permission: linked to consumer lifestyle constraints or requirements
  • Emotional Permission: tied to psychological benefits of a product
  • ‘Not Me’ Permission: involving denial of responsibility for the consumption decision

These permission structures may operate separately or in combination whenever a consumer chooses to consume a packaged food or beverage that could pose a values conflict for the consumer ‘ including situations where moms and dads make purchases, mindful of their responsibilities to be ‘good parents.’

Nutrition-based permission structure is created when the consumer focuses on the individual highly symbolic ingredient, and shapes an attitude toward a product based on this ingredient. In psychological terms the consumer ‘takes the part for the whole,’ and reacts to the product overall on the basis of the ingredient.

  • ‘Good’ ingredients often attain positive status because they are linked to the ‘simple, natural, whole’ food archetype of nutrition such as:
  • ‘It’s OK because it has low/no _______ [salt, high fructose corn syrup, calories].’
  • ‘It’s OK because it has/is made from _______ [organic fruit, whole grains].’

Situational permission structures are the way consumers tell themselves ‘I’m doing the best I can.’ In this case, meeting the basic need of sustenance ‘ vs. going hungry or staying thirsty ‘ takes priority over the quality of the sustenance.
Two types are common:

  • Rush Permission: ‘I won’t have time to eat otherwise.’
  • Conflict-Avoidance Permission: ‘My child/teen/husband will at least eat something.’

Emotional permission structures are created whenever the act of eating or drinking moves outside of the functional goal of sustenance. When the emotional benefits of sensory pleasure take precedence over the act of eating or drinking, the rules of nutrition are temporarily suspended.
These are often seen in:

  • Reward Permission: ‘You’ve done _______, so you can have a _______.’
  • Indulgence Permission: ‘Oh what the heck’ live a little.’

‘Not me’ permission is created when the circumstances of the purchase or consumption allow the adult decision-maker to deny responsibility for the consumption decision ‘ creating a situation where the values system is not in operation. Two types are noted:

  • Not For Me: ‘I wouldn’t buy these except that my children love them.’
  • Radar Eating: Perhaps the most psychologically intriguing permission structure is typically created when a snack is in bite-sized form. This snack is often accessed in a container, which has more than one portion. The container is opened and the consumer eats pieces from the container while engaged in another activity (e.g., watching television). The consumer proceeds to eat most or all of the container and is then ‘surprised’ to find that he/she has done so. In order to be subject to ‘radar eating’ permission, a snack typically requires eating characteristics that make consumption truly automatic:
    • Crunch (signals time for another piece when sound disappears)
    • Good mouth clearance of flavor (prevents satiation)
    • ‘I can’t believe I ate the whole bag!’

Understanding the psychological permission structures can help marketers appreciate the decisions consumers make to consume food and beverage products. This improved understanding can prove invaluable to marketers who seek to sell their products based upon a deeper understanding of how the consumer makes choices.

For more information on Forbes Consulting please visit http://www.forbesconsulting.com/

Unveiling the 2013 Total Customer Experience Leaders Summit

You may have noticed some changes here on the blog lately. We’ve updated our design to provide a better experience for you, our readers, in anticipation of the launch of the 2013 Total Customer Experience Leaders Summit.

The Total Customer Experience Leaders Summit is more than a conference, it’s a call to action for all leaders charged with and committed to strengthening and advancing their organization with a sound customer plan.

2013 will unite customer-focused professionals across industries, cultures and departments to deliver an unparalleled facilitation of provocation, collaboration and communication of higher level thinking around the alignment of customer strategy with business relevant aspirations. Download the brochure for the full agenda.

The opportunity for capturing data across touchpoints is exponential. Linking data driven behavior to business results, designing next generation customer experiences and measuring the impact of your customer programs is the difference between great and greater.

Customer Experience Design – Explore how VOC data and design principles can be used to engineer experiences across your organization.

Strategy – Interpret, analyze and evaluate your customer strategy to ensure business relevance

Measurement & Feedback – Drive change and optimize your sales force by measuring customer feedback through the entire customer journey.

Alignment – Integrate and leverage your customer touchpoints – measurement & ROI, linkage, VOC, social media, technology, design principles, operational metrics and senior leadership.

We proudly announce all new keynote presentations from leading B2B and B2C companies:
‘ Jasmine Green, Vice President, Chief Customer Advocate, NATIONWIDE
‘ Thomas Feeney, President & CEO, SAFELITE AUTOGLASS
‘ Peter Fader, Professor of Marketing, THE WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA
‘ Sean Bruich, Head of Measurement Platforms & Standards, FACEBOOK
‘ D. Randall Brandt, Ph.D., SVP, Customer Experience Management, MARITZ RESEARCH
‘ Chris Frank, Vice President, AMERICAN EXPRESS, Author, DRINKING FROM THE FIRE HOSE
‘ Ken Erickson, Ph.D., CEO & Cultural Anthropologist, PACIFIC ETHNOGRAPHY COMPANY
‘ Andres Nicholls, Partner, PROPHET

Visit our website and download the brochure for the full speaker list and session details.

Your success lies in your ability to know your customer, to value your customer and and all their unique experiences. We invite you to the 2013 summit to Craft Your Insights-Rich Customer Story – From Transparency to Trust.

As a reader of this blog, we’d like to offer you a 15% off the standard registration rates, use code TCEL13BLOG to save. Visit the webpage to register today.

We look forward to seeing you next April in Boston!
The Total Customer Experience Leaders Event Team

Stay in touch:
Follow us on Twitter: http://twitter.com/TotalCustomer
Become a fan on Facebook: https://www.facebook.com/TotalCustomer

Why are businesses still hesitant to adopt mobile?

Last March at the Mobile Marketing Conference, we heard from leaders in a variety of industries; healthcare, travel, and retail to name a few. In June 2012, Mashable reported that the restaurant industry was leading in mobile adoption.

“DudaMobile [found that] restaurants and food services from pizzerias and bakeries to food trucks take 28% of the total percentage of small to medium-sized businesses that have a mobile-friendly site.

This category is far more advanced than other industries looking to reach out to smartphone users, including professional services such as locksmiths and attorneys (16%), health and wellness including spas and salons (10%), travel and tourism such as hotels (8%) and automobile/transportation (6%). Retailer was number six on the list (5%) for small to medium-sized businesses.”

Given the frequently local nature of mobile search, it makes sense for restaurants to immediately see the benefit of mobile adoption. Yet these numbers still seem extremely low across the board given that “there are now more than 1 billion smartphones in use worldwide.” Are companies not feeling the pressure to innovate on mobile?

This morning, in an article about the legality of cab-hailing apps like Uber, Daniel Sperling, a professor of civil engineering and environmental science and policy at the University of California, Davis, and director of its Institute of Transportation Studies was quoted as saying:

‘Transportation has been one of the least innovative sectors in our society…When I look at these new mobility companies coming, where they’re using information and communication technology, at a very high level it’s long overdue and should be embraced with open arms.’

From my point of view, yes, it is long overdue, and not just amongst transportation, but across industries. So why is mobile adoption amongst businesses so slow in coming? We’ve seen time and again the value of mobile across industries: why are businesses still so hesitant to adopt mobile?

Vote in this poll to share your thoughts:

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com