EXPLOR & NGMR Awards Honor Research Innovation Excellence

Mobile, Earned Media Measurement and Webcam Eye Tracking Wow Market Research Event Attendees!

By Marc Dresner, IIR USA

A parade of thought leaders, change agents and research industry innovation champions took the stage at The Market Research Event today to receive honors in the annual EXPLOR and NGMR Disruptive Innovation Awards, respectively.

I like to refer to these awards as the industry’s ‘innovation barometers’ because they really do provide a terrific read on where we’re seeing significant and tangible advancements in the research field, and this year was no exception.

The 2012 EXPLOR Award went to a collaboration between AOL, BBDO and InsightsNow.

The NGMR Disruptive Innovation Award winners by category:

Thought Leadership: FOX Broadcasting Co. and trueAnthem

Research Concept Deployment: EyeTrackShop

Individual Innovator: Steven Cohen, Partner & Co-founder, in4mation insights

So what did they do to earn these accolades?

According to Chuck Miller, President of DM2 and Founder of the prestigious annual case study competition, AOL, BBDO and InsightsNow delivered compelling new insights into consumer mobile behavior.

“As our world continues to shift, content providers and advertisers must rapidly move to mobile or be left behind. The insights gained through this method made them the natural winner of this year’s EXPLOR award,’ said Miller.

Research outlined in the AOL/BBDO/insightsNow case study employed a three-pillared approach combining a primary ethnography study, mobile metered data and quantitative survey data.

‘The resulting assimilation provided strategic clarity as to why consumers behave the way they do, and uncovered several insights that run counter to the traditional view of the mobile space,’ said Miller.

‘Mobile is a fast-growing market with many opportunities, but there are significant challenges,’ said AOL Senior Manager of Media Insights Vicki Draper. ‘Publishers and advertisers have not adapted their methods or their messages to be fully optimized for this medium, and we need to look beneath the surface view of what users are doing on mobile.

“This research study allowed us to shake up perceived notions of how and why people turn to their mobile devices and really understand how to better reach consumers on these devices,’ Draper added.

‘AOL wanted to rethink mobile, and propel the industry beyond the constraints of conventional understanding,’ said Alec Maki, VP of BehaviorLens Research at InsightsNow.

‘To move this idea into action, we employed a BehaviorLens?? Landscape study to recast the smartphone market by segmenting different mobile moments based on their underlying motivators. Through moment segmentation, we provided AOL with strategic clarity as to why consumers behave the way they do, across the moments of life, with respect to mobile apps and sites,’ Maki said.

Maki continued, ‘To further advance AOL’s ‘mobile first’ strategy, we added a unique twist’integrating moment segmentation with metered mobile data. This connected stated motivators back to observed, real-world consumer behavior. The synthesis was made possible by applying a common ‘lens’ of consumer behavior.’

NGMR Disruptive Innovation
Tom Anderson, founder of Next Gen Market Research (NGMR), noted the online community and professional networking group’s 20,000 members from the market research industry were encouraged to nominate the companies and individuals they felt were most innovative, which resulted in some stiff competition.

‘While we had many submissions that were unique and innovative’from text analytics to online tracking’one of the factors that put this year’s winners over the top was that their innovations have been realized and put into practice. They’re already disrupting research-as-usual,’ said Anderson.

Thought Leadership
According to a brief on their work, trueAnthem upgraded FOX’s existing share functionality with its patent-pending technology to identify social influencers and track multi-generational sharing of paid, owned and earned media as well as other metrics to help FOX evaluate content creation efforts and better monetize advertising.

‘While the concept of earned media and influencers are not new to our industry, instantaneous measurement of social interactions and the ‘right’ way to define social KPIs have largely been in pioneering phase,’ said Melva Benoit, senior vice president of analytics innovation, research and strategy at Fox Broadcasting Company.

‘Collectively, FOX and trueAnthem are proud to offer a proven method for measuring earned media that the industry can consider as we move into the future,’ Benoit added.

trueAnthem CEO Chris Hart remarked: ‘The recognition of our work with Fox by NGMR is important because it acknowledges the greater industry movement occurring in the earned media space.

‘There is massive scale and value in earned media compared to other forms of digital media,’ Hart said.

Research Concept Deployment
EyeTrackShop received the Disruptive Concept Deployment nod for developing the world’s first webcam-based eye tracking technology, eliminating the need for travel to a central location and enabling respondents to use their own computers without requiring additional software.

EyeTrackShop President of Americas and General Manager Ephraim (Jeff) Bander said the technology has ‘liberated the field of eyetracking’ by providing significantly lower cost alternative to traditional eye tracking, making it accessible to small and large companies alike.

‘Studies that took months in traditional eye tracking can take as little as 48 hours with EyeTrackShop,’ said Bander. ‘And studies can be conducted in multiple countries at the same time. With traditional eye tracking, simultaneous testing around the world was cost prohibitive and took months.’

Individual Innovator
Steven Cohen, Partner & Co-founder, in4mation insights, took the Individual Innovator Award for ‘continuously challenging the quantitative side of our industry through such innovations as choice-based conjoint and MaxDiff to more recent insight advancements around clustering and latent class segmentation, much of which can also be leveraged in the analysis of Big Data,’ Anderson said.

Cohen, a serial disruptor who’s compared his compulsion to constantly fix what’s broken with research to ‘walking around with a pebble in [his] shoe,’ said, “I have always challenged myself to not accept common assumptions and the standard ways of doing things. I guess that is my ‘disruptive side.’

“I am fascinated by new ways of doing research that are better and that conform closer to how people make decisions. The goals are to understand behavior so that we gain better information about why things happened in the past and to make better forecasts about future behavior. So I guess that is my ‘innovative side.’”

Congratulations to the 2012 EXPLOR and NGMR Disruptive Innovation Award winners!

About the EXPLOR Awards
The EXPLOR Awards is an annual case study competition, honoring technology innovation in marketing research. Innovation leaders from global corporations, research agencies and academia are invited to submit high impact cases where technology and innovation have advanced the research and insight process.

About the NGMR Disruptive Innovation Awards
The NGMR Disruptive Innovation Awards recognize companies and individuals that have demonstrated outstanding leadership as change agents and made significant contributions to harnessing disruptive innovation’technological, methodological or otherwise’to drive research industry progress.

Marc Dresner is an IIR USA communication lead with a background in trade journalism and marketing. He is the former executive editor of Research Business Report, a confidential newsletter for the marketing research and consumer insights industry. He may be reached at mdresner@iirusa.com. Follow him @mdrezz.

Only Hearing 50% of the Engines Roaring

Keeping consumers aware of a brand’s integrity is one of the primary reasons for the utilization of social media. One would assume that all well-adept brands would engage with the community that is online and on mobile devices to keep appearances up, however there currently exists certain brands or even certain industries that are still having trouble with the curve, kind of like Clint Eastwood’s outdated method of directing one’s thoughts to a chair to get one’s opinions through to an audience, implying the methodology of using social media is obscured.
Comblu having just released its fourth annual study of various companies’ utilization of social media, “State of Online Branded Communities.” The Digital Impact Blog has previously published their findings here of last year’s study. With 15 industries, 92 brands, and 219 communities analyzed, Comblu’s study helps to illuminate the business side of social media and how it is trending.
Trouble catching up with modernity? Not like Clint Eastwood! 
He’s got a whole movie about it. (Source: The Washtenaw Voice)
So the lesson is not to be like Clint Eastwood (unless you are trying to promote an old-school, kind of gritty countenance for your brand) and try to keep ahead of the curve, especially in the online communities that are obviously being utilized by more and more people. Not everyone has the privilege of being Clint Eastwood, acting out a Hollywood-esque, narrative conclusion where everything eventually ends up alright. Businesses in an ever-changing environment of social media must at least keep themselves in the loop in order to stay relevant. So take a look at Comblu’s “State of Online Branded Communities” here to familiarize yourself with what is happening with the trends of what businesses have done with social media before you end up confused and frustrated, not knowing what to do for your brand.

(Source: The Commercial Appeal)

Chester Wai is a New Media Intern at IIR USA with a specialization in Economics, Cinema, and Cultural Studies. He may be reached at Cwai@iirusa.com

TMRE 2012: Hurdles, Accomplishments, and a Great First Day

Today’s post comes from TMRE Guest Blogger, Katie Clark. She is also known as @InsightsGal on Twitter and a client-side market researcher, project manager, and social media maven.

Hello from Boca! TMRE started off bright and early this morning with a day of Summit sessions across such tracks as Business to Business, Ad & Media Research, Global Research and Insights, and more.

Because of my role at Diversified Business Communications (as a B2B research manager) it made natural sense that I attend all of the sessions in the Business to Business track today. I certainly learned some new things, validated some assumptions and also commiserated with other B2B researchers as we have some special and unique issues and hurdles to deal with.

In our first session of the day, John Dahl, Global Customer Insights Department Manager for 3M highlighted those hurdles in a case study specific to B2B value proposition research: “Fewer, bigger customers, smaller sample sizes, hard to find respondents.” Yep, definitely some hurdles we contend with.  IN addition, B2B researchers may be struggling to contend with and move beyond “a poor market research tradition [in B2B] (smaller budgets, greater skepticism).”

How to overcome some of these hurdles? Find a champion – this was a theme that ran throughout the B2B sessions.  Eddie Accomando of Anthroconsulting, and the Global Semiconductor Research Program Manager for Texas Instruments highlighted: “You need a champion. Your [researcher's] courage to fight for quality must be paired with someone who has influence in the organization.” In addition to finding an executive champion for research, it’s also important to BE the internal champion for the research.  As Courtney Hallendy, Strategic Research Manager for Toyota Financial Services said: “Being an internal champion for the research is critical, to create a research brand both internally and externally.”

It was refreshing today to hear that more B2B researchers are utilizing “newer” methodologies such as online communities and message boards.  Yes, B2C-ers, you’ve been using these for years, but B2B can sometimes lag behind in adoption.  Presentations in the B2B track today included online communities, message boards, customer panels, and more…and the case studies certainly highlighted some great successes:

  • -Using customer panels to conduct research, Texas Instruments is “saving 75% and producing better data.”
  • -Based on a real need for the Voice of the Customer (in their case, dealership management and employees), Toyota created an online community that is providing great data and feedback already (it launched recently) and is providing much-needed nationwide data.

And what holds true for B2C holds true for B2B – if you have any sort of community or panel platform, remember to be transparent to the community as to who you are, and feed back to your community how the data is being used.  Those are key drivers for participation.

As we prepare for day two, I’ll leave you with two final items:

  • -Kudos to Andrew Vranesic, Global Product Marketing Manager for GE Healthcare, who managed to work the word heteroskedasticity into his presentation. That is something you don’t hear every day, or at just any conference!
  • -Some words of wisdom from Eddie Accomando, which are applicable to researchers in all industries: “Be responsible, but flexible. Do what you can, suffer what you must. Your provider is always going to want to stick to the rules, and your client is always going to want to bend the rules.”

That’s it for Day 1! Stay tuned for tomorrow’s updates from TMRE in Boca Raton.

More about Katie: Based in Portland, Maine, Katie manages the market research team at Diversified Business Communications. She has worked with companies large and small and in industries such as seafood, 3D laser imaging, software, fragrance, finance, and entertainment to help them move the business forward through actionable insights derived from market research. She is passionate about bringing the’Voice of the Customer’ inside the organization. The opinions expressed here are her own and not those of her employer.

TMRE 2012: The New Normal. ??Comprende?

“In what language would you
like to take this survey?”

I’ve spent the past couple of years working with extreme populations, most notably arm amputees, to help designers make next generation products for all of us. (Find out more here)  One interesting aspect of working with amputees is what they call us – those with two arms.  They call us “Normals.”  I’ve been striving all of my life to avoid being normal… or more accurately, to be Normal’s freaky little sister Abby.  Abby Normal.

I was thinking about normal and representativity as I listened to Elizabeth Ellers, Executive Vice President, Corporate Research at Univision speak about Hispanic Millennials at the IIR’s The Market Research Event 2012 today.   This group is 57% of total Millennials (among males) making them the new majority in the U.S.  Her study suggests that because they have a critical mass, they aren’t under pressure to assimilate.  And because they can frequently travel home, unlike previous generations of immigrant descendants, and have abundant media in their home language, they can immerse in their original culture on a frequent basis.  And yet, we still consider Hispanics a special class or augment to general market studies.

All of this leads me to ask a question about representativity in general market research.  What is normal?  Is this the New Normal?  The answer is:  yes.  Without a doubt.

Honestly, when every ATM you walk up to asks you if you’d like to communicate in English or Spanish, when will we grow to accept this as Normal in market research?  Even clients of mine interested in mothers of babies fail to grasp that the majority of births in this country are multicultural.  More than half. 

The bigger implication is for marketing.  If marketers continue to think of Hispanic as a special class, if they continue to segment budgets and consider multicultural marketing as something to cut when things get tight, then we are doing a poor job of communicating this important cultural shift.

Hispanic in America is the New Normal.  ??Comprende?

** ** **
Today’s guest post is from Kelley Styring. Styring is principal of InsightFarm Inc. a market research and consumer strategy consulting firm. She has led insights for Procter & Gamble, Pepsico, Black & Decker and NASA prior to founding her own firm in 2003. Kelley is a published author and has been featured in USA Today, ABC News, Good Morning America, Brandweek, Fortune, Quirk’s Marketing Research and The Market Research Daily Report from RFL Online.

TMRE 2012: Hey! Look at the Communications Majors!

Hey!  Look at the
Communications Majors!

Some years ago I heard a radio piece written by David Sedaris.  It revealed the details of a trip he took to Disney World with writer, Sarah Vowell.  This description alone sounds like a dream or a nightmare depending on how you think about it.  For them, it was a  nightmare.  Midway through the Disney Character Parade, David shouted, “Hey! Look at the Communications Majors!”  I always thought of this as a derogatory remark but in fact if he’d been looking across the spectrum of market researchers at the IIR’s The Market Research Event 2012, he’d be pointing to the most successful at gaining a seat at the table.

Communications – of research methods, of strategic findings, of really everything we do is eclipsing the actual doing of research at least on the client side.  Let’s face it, clients can and do outsource the heavy lifting on data collection and analysis.  What client side researchers do well is identify opportunities for research, for business growth, then become a catalyst for change.  BUT this can only be accomplished with strong communications skills.

Today’s presentations began on a high note with Dipanjan Chatterjee, Senior Specialist, Trends for Target Corporation.  His illuminating presentation was communicated with memorable clarity as a combination of Carpe Diem and Kumbaya.  I giggled a little because I knew I was falling in love with this idea.  Seize the day and help everybody get along, hold hands, and grow together. His team took facilitation training to help them build consensus.  In the end, he suggests, this approach leads to an evolution from Intellectual Capital to a combination of Social, Political AND Intellectual Capital.  Could not have said it better myself.  Seriously.  I’ve tried many different ways to say this and plan to steal this profound concept (giving credit of course).  It’s how you earn a seat at the table and that’s a beautiful thing.

Later in the day, this same thread was revealed in a presentation by Theresa Farrell, Marketing Research and Analytics Technical Leader for Kimberly Clark Corporation.  She suggested that the hard won lesson of failed global research projects was a lack of planning and lack of alignment.  As a result, she’s developed tools in-house to help build learning plans that tie to business strategy, strong hypotheses, and benefits to the company.  Then she assigns leadership roles to team members so they are accountable, she offers frequent project updates, and when the results are available she’s developed an alignment process that results in co-ownership.  This intense effort to communicate objectives, progress and results was developed internally as a response to a painful process that was unsuccessful.  She demonstrated with numerous case studies that a good experiment is repeatable and the same holds true for an effective process for global market research.  It was outstanding.

The overarching lesson from both of these presentations is that we ALL should be Communications Majors.  Or we’ll never have a parade to call our own.

** **
Today’s guest post is from Kelley Styring. Styring is principal of InsightFarm Inc. a market research and consumer strategy consulting firm. She has led insights for Procter & Gamble, Pepsico, Black & Decker and NASA prior to founding her own firm in 2003. Kelley is a published author and has been featured in USA Today, ABC News, Good Morning America, Brandweek, Fortune, Quirk’s Marketing Research and The Market Research Daily Report from RFL Online.

Unique Opportunity: Attend the Total Customer Experience Leader’s Summit As A Guest Blogger

We’re currently preparing to unveil the redesigned Total Customer Experience Leaders 2013 program and website. As we look forward to this year’s event, we have a unique opportunity available for one member of our community: attend this year’s event for free as a guest blogger.

As a guest blogger, you’ll have access to TCEL’s comprehensive customer experience agenda attracting the best in insights from around the world. You’ll also gain exposure on this blog and our related social media channels.

What will be expected of you:

Contribute guest posts regularly to this blog (http://customers1st.blogspot.com) on customer experience-related topics. Blogger will be expected to submit at least 15 blog posts between December 1st, 2012 and April 1st, 2013.

Attend and live-blog the 2013 event. The event will take place April 8-10 in Boston, MA. You will be expected to attend each day of the event and submit at least one blog post per day of the event by 8pm of that day.  

Contribute content for our exclusive executive summary. At a basic level, this would include your notes from the live event. In the past guest bloggers have also contributed other content such as photos and video.

In exchange for guest blogging, you will receive an all-access pass to the event ‘ a $3,000+ value. Guest bloggers are responsible for their travel and lodging.

Apply today by sending your name, company, biography and links to your blog or writing samples if applicable to Michelle LeBlanc at mleblanc@iirusa.com.

The 2012 Market Research Event Will Focus on Social Media

This post comes from TMRE Platinum Sponsor Maritz.  Author Randy Brandt will be presenting  A Comparison of Website and Survey-Based Customer Comments: Do They Tell the Same Story? along with David Ensing, PhD, Vice President, VoC Integration on Tuesday, November 13.   

The 2012 Market Research Event Will Focus on Social Media

By: Randy Brandt

I have been attending The Market Research Event for at least 10 years, and have had the privilege of presenting research findings and points-of-view during most of those years. The Market Research Event has always been one of the best conferences of its type, but this year promises to be the most exciting yet.

Ever since Proctor and Gamble’s Joan Lewis asserted that social media may replace surveys as a primary source of market research data (which she did at a 2011 Advertising Research Foundation event), there has been a growing debate about the relative merits of social media and more traditional market research.

At this year’s event, there will be nearly a dozen presentations that address the issue of how social media can be used as a key source of market and consumer insights. I aim to attend as many of these as possible.

My colleague Dave Ensing and I will be presenting results of research Maritz has been conducting to explore how social media and more traditional survey data compare. Do ratings from websites like TripAdvisor?? tell the same story as those captured via traditional surveys? What about text data? We will be sharing results that address both of the preceding questions and more.

Hope to see you at our session on Tuesday, November 13 at 2:45!

This post is co-posted with the SoundCheck Blog.

A Picture is Worth a Thousand Words’

Today’s blog post comes from Forbes Consulting, an exhibitor at The Market Research Event.  You can find them at Booth 214.  Would you like to join them? As a reader of this blog, register to attend TMRE this month and mention code TMRE12BLOG to save 15% off the standard rate!

A Picture is Worth a Thousand Words’

‘A picture is worth a thousand words,’ meaning a picture tells a story just as well as a large amount of text or words spoken.

The phrase emerged in the US during the early part of the 20th century and highly attributed to Frederick R Barnard. He published a piece in Printer’s Ink in December 1921 commending the effectiveness of graphics in advertising with the title, ‘One look is worth a thousand words.’ Barnard said the phrase’s source to be oriental by adding, ‘so said a famous Japanese philosopher, and he was right.’

In March of 1927, Printer’s Ink, printed another form of the phrase, this time suggesting a Chinese origin ‘ ‘Chinese proverb. One picture is worth ten thousand words.’ With the change from ‘one thousand’ to ‘ten thousand’ and from Japan to China as the source, something just didn’t seem right. The attribution in both was invented; Barnard simply believed an Asian origin would give it more credibility. Other sources attributed his proverb to Confucius.

The phrase, ‘A picture is worth a thousand words,’ has re-emerged thanks to, Dr. David Forbes, President of Forbes Consulting Group, LLC and the creator of MindSight??. Dr. Forbes was named a 2012 Advertising Research Foundation Great Minds Award Finalist in the category of innovation for his work on MindSight?? technology.

Researchers have long understood that consumers’ emotions are an important focus for business learning. But traditional research techniques ‘ even traditional projective techniques ‘ can’t really help learn about emotions ‘ because they all require respondents to answer questions by talking ‘ and the emotional brain can’t talk.

Forbes Consulting’s MindSight?? changes all that. MindSight?? is a new way to gather data directly from the emotional brain by ‘talking in pictures.’ To let consumers talk in pictures, MindSight?? uses a validated library of images whose emotional meanings have been established through extensive consumer research. Then MindSight?? presents these images in a proprietary rapid-exposure / rapid-response technique that forces responses from the ‘emotional gut’ without time for ‘editing’ by the rational brain.

In its 26-year history, Forbes Consulting Group has become a valued resource for Fortune 500 companies. For more information, including the opportunity to receive a demo of MindSight??, please contact sales@forbesconsulting.com.

The Time Isn’t Now: Could Online Reviews Replace Customer Experience Surveys?

Today’s second post comes from TMRE Platinum Sponsor Maritz.  Author David Ensing, PhD, Vice President, VoC Integration will be presenting  A Comparison of Website and Survey-Based Customer Comments: Do They Tell the Same Story? on Tuesday, November 13.   Join David Ensing next week in Boca Raton and as a reader of this blog when you register with code TMRE12BLOG, you’ll save 15% off the standard rate!

The Time Isn’t Now: Could Online Reviews Replace Customer Experience Surveys?

By: David Ensing

I saw an interesting commentary in Automotive News (an automotive trade publication geared mostly for dealers) titled, ‘Do Online Reviews Trump CSI Surveys?‘ The basic gist of the article is that dealers are relying more and more on online consumer feedback to run their businesses, so shouldn’t the auto manufacturers use this information as a replacement for their customer experience surveys? While I think that is an interesting idea, our research indicates it is an idea whose time has not yet come.

We’ve done studies in both the hotel and the automotive industries comparing online reviews to traditional customer experience surveys. As a matter of fact, Randy Brandt and I will be presenting the results of our hotel comparison at The Market Research Event conference in Boca Raton, Florida on Tuesday of next week at 2:45 p.m. If you are there, please stop in.

Not to steal our own thunder (BTW, here is a link to the apparent origin of that phrase) but presently we see lots of issues with using online reviews as a replacement for customer experience surveys. Some of these issues include:

  • - There are systematic ratings differences between online reviews and traditional survey responses for the same hotels for the same time period. Interestingly, when just analyzing the comments, these differences are less pronounced.
  • - The demographics of people that post online are different from those that respond to customer experience surveys.
  • - Most online review sites do not, and cannot, verify that the person posting the review was actually a customer at the business. Online review sites in many industries are struggling with the issue of false reviews (both positive and negative).
  • - Many online review sites allow businesses to ‘manage’ their reviews. Some allow businesses to intervene with the customer if a poor review is submitted before the review is posted publically.
  • - Sample size is an extremely limiting factor when trying to use online reviews as a replacement for customer experience surveys. Currently, there is not enough information to develop reliable scores at the business-unit level based on review site information.
  • -  Even when there are adequate numbers of reviews for a given period, often those reviews are not representative of how customers are treated at businesses. Businesses with large number of reviews tend to be those that (wisely) pay close attention to how they are represented at review sites and actively manage their reviews. This is often done by steering happy customers to submit reviews but not steering unhappy customers the same way.

Given these and other issues, online reviews probably won’t give companies an accurate view of their business-units’ performance. However, it is probably still a good idea to monitor and understand this information because it is what customers see when making purchase decisions.

OK, I know what you may be thinking. Maybe something like, ‘Well, that position conveniently supports the business he is in, doesn’t it’? I agree, but I also truly believe it. Please post a comment or two and let me (and others) know what you think.

This post is co-posted with the SoundCheck Blog.

Pack 2 More for the Victims of Hurricane Sandy!

In an effort to assist the Northeast Region in Hurricane Sandy relief efforts, TMRE is conducting a collection of much-needed supplies to aid those in need at The Market Research Event 2012.

Together we can make a difference to hundreds who have been left homeless, cold and hungry after this devastating Hurricane. If each TMRE attendee packs along just one or two of the below items to donate ‘ we can collect over 2,000 items to donate to the communities that are most in need ‘ Staten Island, The Jersey Shore, Long Beach and the Rockaways.

We will have a donation station set up at the conference, please drop off any of the below much-needed items:

  • ‘ Scarves
  • ‘ Gloves
  • ‘ Coats
  • ‘ Winter Hats
  • ‘ Blankets
  • ‘ Unopened (new) packs of underwear
  • ‘ Unopened (new) packs of socks
  • ‘ Diapers
  • ‘ Baby wipes
  • ‘ Large black garbage bags
  • ‘ Flashlights
  • ‘ Batteries
  • ‘ Home Depot/Lowes gift cards
  • ‘ Contractor garbage bags
  • ‘ Work gloves or laytex gloves
  • ‘ Toiletries

We are unable to collect monetary donations. For monetary donations: please go to RedCross.org or text the words “RedCross” to 90999