Back in January of 2009, Zappos CEO Tony Hsieh wrote on the Zappos company blog:
“We believe that your company’s culture and your company’s brand are really just two sides of the same coin. The brand may lag the culture at first, but eventually it will catch up.
Your culture is your brand.”
And we’ve written here frequently about the importance of a customer centric culture within the company to building a great customer experience program (including speaking with Jamie Naughton of Zappos about it in 2011). Now we want to know, is your organization there yet? Or is there still work to be done?
Vote in this LinkedIn poll to tell us your thoughts:
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