I have to confess, one of the sessions I am most looking forward to at TMRE is ‘Creating a culture for Successful Innovation’ given by the Campbell Soup Company.
Because innovation is so very important to drive a business forward.
But far too often I observe companies requesting (or demanding!) their employees’and specifically their research teams’be innovative, without creating a culture in which innovation is part of the life breath of the organization.
It’s not enough to wish it and it will be so. Consider some of the below steps to take towards becoming an innovative organization’and then join me for the Campbell Soup Company session at TMRE!
When adding to your team, seek out characteristics in potential new hires that lead the way to innovative thinking such as: a propensity for proactivity, openness to new ideas and feedback, and a past track record of measured risk-taking in their former role. Hire staff that is hungry for new challenges and who are open to learning along the way. For more on characteristics to look for, this is an excellent article.
Reward Risk Taking (and Sometimes Failure)
One of my favorite moments every year at our company is when awards are announced, and my favorite award is the ‘First Penguin’ award. You may think that’s an odd name, but hear me out.
When a group of penguins approaches an ice shelf, one penguin must be the first to ‘take the plunge’ ‘ aka First Penguin. There may be sea lions waiting in the water for that first penguin to take the dive, so it’s a risky move that can lead to great success’or great failure.
At our company, the reward goes to a staff member who takes a big risk and innovates with one of our products. The risk may not lead to great success, but that staff member took the plunge off the ice shelf.
It’s easy to get too comfortable and complacent with your job’and if you do it’s likely your staff will follow suit. I spoke to this a bit earlier in my Outside your Comfort Zone blog post but I feel it bears repeating.
Shake off your complacency and that of your staff. Network with other peers in the industry online or in person to see how others are approaching similar challenges. Get out of the office for a group training day, exploring a type of research you don’t typically do’that will help to energize you and your team and shake the cobwebs out of your brains. < For more on building an innovative culture, take a look at this recent article in Inc. Magazine ‘ it’s a short read and a good one!
More about Katie: Based in Portland, Maine, Katie manages the market research team at Diversified Business Communications. She has worked with companies large and small and in industries such as seafood, 3D laser imaging, software, fragrance, finance, and entertainment to help them move the business forward through actionable insights derived from market research. She is passionate about bringing the’Voice of the Customer’ inside the organization. The opinions expressed here are her own and not those of her employer.
If you’d like to join Katie at TMRE 2012 this November 12-14 in Boca Raton, Florida, register today and mention code TMRE12BLOG and save 15% off the standard rate! For more about this year’s program, download the agenda.