We’re almost to Halloween, one of my favorite holidays!
I could go on and on about the trending costumes for the year, and data crunching about candy brands. But instead, in the “spirit” of Halloween…I’d like to draw your attention to the scary side of market research.
In the spirit of the season, I can’t end this post without sharing some data. For your ghoulish viewing pleasure, I give you a Halloween by-the-numbers infographic!
More about Katie: Based in Portland, Maine, Katie manages the market research team at Diversified Business Communications. She has worked with companies large and small and in industries such as seafood, 3D laser imaging, software, fragrance, finance, and entertainment to help them move the business forward through actionable insights derived from market research. She is passionate about bringing the’Voice of the Customer’ inside the organization. The opinions expressed here are her own and not those of her employer.
If you’d like to join Katie at TMRE 2012 this November 12-14 in Boca Raton, Florida, register today and mention code TMRE12BLOG and save 15% off the standard rate! For more about this year’s program, download the agenda.