Fright Night, Market Research Style

Today’s post comes from TMRE Guest Blogger, Katie Clark. She is also known as @InsightsGal on Twitter and a client-side market researcher, project manager, and social media maven. 

We’re almost to Halloween, one of my favorite holidays!

I could go on and on about the trending costumes for the year, and data crunching about candy brands. But instead, in the “spirit” of Halloween…I’d like to draw your attention to the scary side of market research.

1) Check out Annie Pettit’s “The 6 Worst Market Research Mistakes for some ghoulish examples. Annie is always excellent at pointing best practices, as well as the bad and ugly of research, such as the terrifyingly mis-representative 3D pie chart she shares – yikes.  
2) I think Christian and I were having some similar thoughts this week, as we both were thinking about the fabulous (and mysterious) MR Heretic whose blog has been quiet for a while, but who has kept the industry on our toes with such pointed blogs as “You killed market research when you defended the status quo” as Christian mentioned as well as “Participant is Not Engagement” and “Submariners in Space.” Along those same lines, we do have the emergence of Angry MR Client on Twitter.

3) While we’re on the “scary theme, don’t forget scream-inducying pink glittery infographics and SMQs (Scary Matrix Questions – I love that these actually have an acronym).

In the spirit of the season, I can’t end this post without sharing some data.  For your ghoulish viewing pleasure, I give you a Halloween by-the-numbers infographic!

More about Katie: Based in Portland, Maine, Katie manages the market research team at Diversified Business Communications. She has worked with companies large and small and in industries such as seafood, 3D laser imaging, software, fragrance, finance, and entertainment to help them move the business forward through actionable insights derived from market research. She is passionate about bringing the’Voice of the Customer’ inside the organization. The opinions expressed here are her own and not those of her employer.

If you’d like to join Katie at TMRE 2012 this November 12-14 in Boca Raton, Florida, register today and mention code TMRE12BLOG and save 15% off the standard rate! For more about this year’s program, download the agenda.