Today’s guest post comes from TMRE contributor Jacqueline Anderson, Director, Social Media and Text Analytics, J.D. Power and Associates. If you’d like to join Jacqueline at TMRE 2012, register today and mention code TMRE12BLOG to save 15% off the standard rate.
We are officially less than one month away from TMRE 2012 and I for one am pretty excited! Somehow each year is better than the one before. I’m not sure how this is possible because each year I walk away thinking there is no way the content and interactions can be topped! There is a ton of great content on the agenda but I most excited to hear the discussions around social research. Of course, part of this is because I live social every day at J.D. Power but more than that, I’ve been able to see the progression of social research in the industry and I’ve had a sneak peek at some of the content in the #SMRX track!
Back in 2010 the conversation around #SMRX was limited to a few very early adopters and was mostly one-sided (evangelists preaching to somewhat interested listeners). In 2011 I moderated an interactive discussion which included a wider range of adopters as well as those interested in trying social research but still featured only a select few adopters. In 2012 the tables have turned! On Monday there’s an entire track focused on social research. I’ve had a sneak peek at some of the case studies and they’re really interesting. They showcase companies who understand social research and are working to more fully integrate it into their practice.
In our research we’ve identified three stages of social research adoption and the content from this year’s event highlights the fact that more people are moving into the second and third stages. This is huge progress for social research! Take Barry at Dell for example (he’s the final session in Monday’s track), he’s done a fantastic job of muscling his group to the 3rd stage. If you need inspiration just listen to his talk.
Then, as the icing on the cake, the entire event is wrapped up with a keynote but none other than Robert Kozinets himself. If you’re not familiar with his work on netnography then you are in for a treat! This is a session that I’ve circled 10 times and highlighted on my copy of the agenda!
On top of all that great social content, I’m also excited for the rich discussions I know are going to take place over the course of the event. If you want to talk social media research and are looking for an ear to listen, track me down, I’ll be happy to oblige!