Join Siemon Scamell-Katz, a leading expert in shopper behaviour and David Roth, CEO of The Store – WPP, in a conversation to shed light on consumer and shopper habits and what prompts their behaviour.
Everybody IS a shopper’a fact no company can ignore.
From the result of 20 years of pioneering research, Siemon shares thoughts for using shopper understanding to create strategies for growth in developed and emerging markets. In his new book, The Art of Shopping: How we Shop and Why we Buy, Siemon examines how well we really KNOW the shopper, questions the formalized decision-making process, the role of the retailer and advertiser and gives some thought to the future of retail. In this free webinar, you’ll learn:
‘ How the latest learnings from neuroscience illustrate the realities of decision-making
‘ How consumer and shopper insight can link together to create maximum impact at the point of purchase
‘ What retailing will look like in 2020, particularly how off and online will migrate
‘ The future for brands in that new world
Submit your questions in advance and invite your network to attend.
Date: Thu, Aug 16, 2012
Time: 10:00 AM EDT
Duration: 1 hour
Host(s): International Shopper Insights in Action
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