Shopper Insights Video: Interview with Meijer’s Packaging Design Supervisor

In this exclusive interview with Shopper Insights in Action’s Shopper TV‘our official streamcast network ‘ Vickie VanHurley, Ph.D., Packaging Design Supervisor at Meijer, discusses:

- Research methodologies
- Conventional notions of research
- Shoppergraphics
- Traditional research and its applications
- And more! Watch this episode on the Shopper Channel and subscribe here!


ShopperTV: Vickie VanHurley, Meijer from Shopper Channel on Vimeo.

Editor’s note: The Shopper Channel is produced by the 12th Annual Shopper Insights in Action conference, taking place July 18-20, 2012, in Chicago, Il. This post was republished from

For more information, to view the 2012 agenda or to register now, visit
Mention code to save an additional 15% off the standard rates: SHOPPER12BLOG


Marc Dresner is IIR USA’s sr. editor and special communication projects lead. He is the former executive editor of Research Business Report, a confidential newsletter for the market and consumer research industry. He may be reached at Follow him @mdrezz.

News Roundup: Make that Mobile+

It’s been awhile since we’ve checked in on the progress of Google’s Google+ social network lately, but the recent 1-2 punch of events functionality and mobile caught my eye this week. Google+ events, announced during the recent Google I/O event, integrates Google calendar invites with the Google+ service and allows a constantly updating “Party Mode” where event photos and info can stream live (see video).

Pretty cool, right? The bad news came when users realized that they could inundate anyone on Google+ with invites, including say…Wil Wheaton. According to this post on ITProPortal, “In response to complaints from actor Wil Wheaton, Vic Gundotra, Google’s senior vice president of social, promised in a Google+ comment to fix the problem. ‘We should have contemplated and anticipated how people would abuse this and how painful this could be for celebrities with large followings,’ Gundotra wrote.”

It remains to be seen weather the bad experience will overshadow the benefits of the new service. Meanwhile, Google+ was also announcing Google its first optimized version of Google+ for tablets. According to PC Mag, the new version “leverages the larger screen size of such devices for richer, fuller presentation of the Google+ stream, face-to-face video chatting, and media playback. …The features in Google+ for tablets are actually being included in an updated version of Google+ for smartphones that’s also immediately available.” And according to the Google Developers Blog “the Google+ platform for mobile, in early developer preview… includes mobile web optimized social plugins and Google+ SDK for iOS and Android (coming soon). With these new SDKs, you can integrate Google+ identity, sharing, and history into your mobile apps to create more engaging social experiences and connect with more users.”

Elsewhere in Mobile, CMO of Denny’s Inc Frances Allen is encouraging mobile marketers to ‘be real in real time’ when it comes to July 4th marketing on Forbes. MarketingProfs reminded us of the power of mobile websites with this infographic: 10 Reasons Why You Need a Mobile Site. And we got excited about the power of ‘Showrooming’ with IBM’s SmartPlanet writing “Why (and how) retailers should embrace ‘showrooming’” and Mediapost noting that “Millennials Consider Mobile The Must-Have Shopping Companion.”  Hopefully retailers are staying cool with their users this 4th of July with some innovative mobile campaigns – let us know if you’ve seen any worth a second look!

Follow The Mobile Marketing conference on Twitter and Facebook for more mobile advertising news. 

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at

Big Data, Storytelling & Transformation All at TMRE this year

When deciding which market research to attend in 2012, choose the one that provides the greatest return for your investment. The one that has been proven to deliver year on year.

I’m frequently asked if you could only attend one market research event which would it be? The answer is easy, The Market Research Event‘ – Tom Anderson, Anderson Analytics (Odin Text)

With more than 170 of your peers on the program, you can create a personalized agenda that addresses your most critical business issues:

  • - Mobile & Technology: Featuring: JetBlue Airways, Maritz Research, Best Buy, ABC TV Network, ShopSavvy, Coca-Cola North America, Gongos Research, InterContinental Hotels Group
  • - Data Analytics & BIG Data: Featuring: LinkedIn, Nestle Purina Petcare Russia, Advance Auto Parts, The Home Depot, Cuahtemoc Moctezuma (Heineken Mexico), Gerber Products Company, Takeda Pharmaceuticals, Fidelity Investments
  • - Social Media Listening: Featuring: Evolve 24, Burt’s Bees Division of Clorox, Yahoo Inc, Universal Music Group, QuestBack, Thomson Reuters, Dell
  • - Strategy & Futuring: The Walt Disney Studios, Ticketmaster, Post Foods, Decipher Inc, GE Healthcare, Shire Pharmaceuticals, Liberty Mutual Insurance, NGMR, Kraft Canada, The Pert Group, Energizer Personal Car, Citi
  • - Global Research & Insights Featuring: Carlson Restaurants, Kraft Foods, Johnson & Johnson Consumer Brazil, Ericsson Consumer Lab, Kimberly Clark Corporation, PepsiCo Russia, Nokia
  • - Consultative Skill Development Featuring: Starbucks, DeVry Inc, BP, GfK, GE, PepsiCo, Logitech Inc, Vital Findings, Brown-Forman, Heineken International
  • - Trends With Special Hispanic/Millennial Focus Featuring: Target Corporation, Univision, Qualvu, Facebook, Taco Bell Corporation/ YUM! Brands, Columbia Records a Division of Sony Music
  • - Collaboration in Action: Interactive Group Sessions Featuring: Intel, Johnson & Johnson, Career Systems International, Bloomberg News, PepsiCo, Hewlett-Packard, American Family Insurance

Download the 2012 Agenda to see the full program to see for yourself why more than 550 of your colleagues have already signed on to attend The Market Research Event.

Join us as we help transform insight partners into strategic consultative leaders. Register today and save 15% off the standard rate as a reader of this blog when you mention code TMRE12Blog. If you have any questions about this year’s event, feel free to email Jennifer Pereira.