In this exclusive interview with Shopper Insights in Action’s Shopper TV’our official streamcast network ‘ JD Spangler, who is the VP Category Development and John Whitaker, the VP ofConsumer Insight at HANESBrands Inc., discuss:
- Hanes’ category norms and stability
- Lessons on partering on a mass level with retailers
- Best practices for creating a culture of research debate and innovation
This fall at The Market Research Event 2012, a full track will be dedicated to Insight Driven Innovation, powered by companies such as Reliance Industries Limited, Time Warner Cable, Hallmark Cards, Inc., Intel Labs, and more. For more information on the sessions in this track and the rest of the program, download the agenda here. If you’d like to join us this November 12-14, 2012 in Boca Raton, register to join us today and mention code TMRE12BLOG and save 15% off the standard rate!
ABOUT THE INTERVIEWER
Marc Dresner is IIR USA’s sr. editor and special communication projects lead. He is the former executive editor of Research Business Report, a confidential newsletter for the market and consumer research industry. He may be reached at firstname.lastname@example.org. Follow him @mdrezz.