TMRE TV: Tricia Benn, Rogers Publishing Ltd.

At The Market Research Event 2011, Marc Dresner sat down with many of the industry’s leading researchers to discuss their strive for the best insights in addition to how they work with fellow researchers to find the insights they are striving for better research and insights.  This is TMRE TV.

This week, we’re featuring our interview with Tricia Benn, Rogers Publishing Ltd. In this, she talks about her evolution as a market researcher, and how her company has transformed into the custom research firm that it’s become today.  They’re behind the Sanofi Canada Healthcare Survey, which is regarded by the nation as the top place to find information about health benefits as it relates to both employers and employees.  She also states that she believes market research is never a cost center if it is done properly.

Watch TMRE TV here:

This year at The Market Research Event, Robert J. Atencio, Global Vice President, Consumer Insights, Pfizer Consumer Healthcare will be on hand to present Consumer Insights ‘ A Day To Learn, A Lifetime To Master.  He will examine the evolving market research industry and how insights and gathering data has changed, and how we can evolve in this profession to take advantage of this opportunity.  The Market Research Event 2012 will take place November 12-14, 2012 in Boca Raton. You can find out more about this presentation and the rest of the program by downloading the agenda! See this year’s program here. As a reader of this blog, when you register and mention code TMRE12Blog, you’ll save 15% off the standard rate!