Prediction from The Market Research Technology Event Keynote

“The market research industry will not exist in its
current form by 2020. Even by 2013, significant, clear signs of evolution will
appear…
‘             One or
two new players will emerge and become a big industry force by the end of the
decade
‘             Technology
will dramatically shape the way the insights industry evolves
‘             Big
search engines and social media companies – with access to millions of
individual insights – will become strong insights industry players
‘             There
will be increased emphasis on on technology-enabled observation and listening
type research
‘             There
will be a dramatic increase in the use of Smartphones
‘             Big Data
Analytics – led by consultants and IT giants – will amp up the pressure on
traditional full-service industries
‘             As
representative samples become impossible, MR will abandon that idea for most
research studies”
- Stan Sthanunathan, VP-Marketing Strategy & Insights,
Coca-Cola Co. (Atlanta, GA)
From market research to business intelligence, the tools
available are growing exponentially, the knowledge available is astounding, the
game is changing, and therefore, so are we. We proudly present the new and
expanded: Market Research Technology Event, a holistic synthesis of
intelligence, insights and implications. This is an event with practical
lessons, productive debate and inspirational messages for moving forward and
driving innovation in your organization.
Keynote Spotlight
Join Stan at The Market Research Technology Event as he
keynotes on “Technology…Embrace it or Get Left Behind!”
Rapidly changing technology is impacting the world of
insights in a big way. It is going to fundamentally change the way insights are
generated. Shift of mind-set, upgradation of skill sets and willingness to
adapt are becoming existential imperatives. This presentation will provide an
overview of some of the technologies that will shape the future of the insights
industry. It will also articulate crucial success factors for not only
surviving but thriving in this new world order. Understand how we need to
change, how we change, and understand what new skills are required to survive
and thrive in this rapidly changing world of insights.
Download the brochure for more information on Stan’s session
and the complete Market Research Technology Event program.
The Market Research Technology Event will deliver
marketplace intelligence, from social media to mobile, to CRM, research
innovation, text analytics and data mining. It’s a holistic synthesis of
intelligence, insights and implications. Join us in this new technological
wonderland.
If you have any questions about the event, feel free to
email Jennifer Pereira at jpereira@iirusa.com or visit the webpage here.
Cheers,
The Market Research Technology Event Team
The TMRE Online Network: