The Audience Measurement Event brings the real world to life. Created to be 100% practical, every session focuses on the business value of understanding your audience’s total consumption habits. It’s the place for brand researchers, marketers and media powerhouses to explore, share and debate measurement in the new frontier ‘ mobile, social, digital and the new traditional. Featuring a comprehensive agenda of real-world case studies complimented with visionary perspectives, you’ll uncover the latest practices for navigating the complex media landscape, optimizing your cross-media mix and adapting your content to reach the “connected” generation. The Audience Measurement Even is taking place May 21-23, 2012 in Chicago. For more information and to sign up for event updates, visit the webpage.