Borderless Access Panels expands to South Africa

Borderless Access Panels Pvt. Ltd. today announced the market launch of its proprietary panel in South Africa. The emerging market research specialist expands its capabilities from Brazil, Russia, India, China and Mexico into South Africa, empowering global organizations to conduct research in high potential markets.

Dushyant Gupta, Senior Vice President of Borderless Access Panels on the occasion said, ‘South Africa the economic powerhouse of Africa is not only in itself an important emerging economy; it is also the gateway to other African markets. Acer, Barclays, BMW, GE, Alcatel all have a presence in South Africa and we see an increased presence of more international organizations setting up local offices. With global players there and a growing market, it then becomes imperative to feel the pulse of South Africa and that’s where Borderless Access comes into picture.’

Ruchika Gupta, President at Borderless Access adds, ‘Borderless Access is the undisputed leader for online panels in these hard-to-reach markets with a significant representation of its population in our growing panel. With global experience, industry experts who have crossed cultural boundaries and succeeded in building a robust panel, Borderless Access is your one-stop survey partner in the emerging markets.’

About Borderless Access:
Borderless Access is the Emerging Market online research specialist with extensive experience in building and maintaining panels across geographies and cultures. Having proprietary panels in Brazil, Russia, India, China (BRIC) and Mexico; and partnerships enables them to reach over 100 million consumers across 65 countries.

Borderless Access is the only online panel company within the emerging markets to be listed as preferred vendor for several Honomichl research companies. Borderless Access is the chosen sample provider for select CPG firms & Fortune Top 10 Technology giants.
Know more at:

Can celebrity endorsement help your brand?

The answer is yes, celebrities can help endorse your brand.  However, the trick is to identify the right celebrity to embrace your brand and share it with their followers.  Ipsos recently surveyed an online panel to reveal who were the most influential celebrities to help endorse a brand.  Who were they?  Betty White, Denzel Washington, Sandra Bullock, Clint Eastwood, Tom Hanks and Harrison Ford were the top ranking celebrities. According to the panel, who are the best celebrities to stay away from when looking for celebrity endorsement?  Paris Hilton and Charlie Sheen.

This celebrity endorsement topic made me wonder about the newer advertising tool many celebrities and companies.  In this article from the USA Today, they cited that only 11% of US adults are on Twitter and follow their preferences.  So when a celebrity tweets, their audience is automatically self selecting.  Many of the celebrities mentioned were similar to those mentioned in the “Least Trusted”.

Do you think your audience has respect for celebrity endorsement? Do you trust Twitter as a platform to communicate through celebrities about your products?

Identifying & Acquiring 500,000 Customers on Facebook: Complimentary Webinar

Join us two weeks from today for a complimentary webinar, “How to Identify & Acquire 500,000 Customers on Facebook in 120 Days While Tracking and Maximizing Your ROI

This case study presentation will demonstrate a data-driven approach to identifying and acquiring your ideal customer on Facebook and effectively measuring ROI for your Facebook marketing initiatives. We will discuss:
‘ Why most brands are failing on Facebook

‘ Using deep data profiling to reach and expand your customer base on Facebook

‘ Understanding Noise and Connectivity and how they affect your brand’s ability to communicate on Facebook

‘ Monitoring and Maximizing your brand’s ROI for your Facebook marketing campaigns

Register here:
Sponsored by: LoudDoor

Register with code MWJ009-BLOG

Plus, there is still time to join us for “Tips for Building a Branded Social Game” on Tue, Dec 6, 2011 at 1:00 PM EST.

Beyond the visible popularity of online social games such as Zynga’s FarmVille and Mafia Wars, social gaming while users are engaged with Facebook continues to grow as a tremendous marketing opportunity with approximately 320 million users playing social games each month.

In Vitrue’s webinar on Tips for Building a Branded Social Game, learn best practices on how to increase engagement, acquire more fans and more all through the integration of your brand into a social game.

We’ll show live examples of games, discuss the technique that they implement, including leaderboards, challenge-a-friend, in-game charitable giving, sweepstakes, giveaways and coupon integration. We’ll also cover how to Simplify and Beautify your branded games. Talk will also include the pros and cons of building your own game versus trying to integrate with an existing mega-popular social game.

Register for this free session with priority code MWJ0012-BLOG here:

Live from TMRE: Reactions from #TMRE 2011

Did you miss anything at TMRE? Here are some of the best recaps of various reviews around the web from this year’s event. Don’t see one of your favorites? Email it to and it can be added to the list!

The Market Research Event: Live Blog Coverage 
PAI Blog: Text Analytics: Summarizing the #TMRE Hashtag traffic
Survey Gizmo: The Market Research Event 2011: Day One Recap
Survey Gizmo: The Market Research Event 2011: Five Takeaways
The Pert Group: Beyond the Traditional at The Market Research Event
Insights Gal: Wrapping Up On TMRE: InsightsGal’s TMRE Top 10
TRC Market Research: Thoughts on TMRE 2011
Affinnova: The Market Research Event 2011 – Recaps & Session Reports
Luminosity: The Market Research Event ‘ A Twitter Review
Gut Check It: Highlights from TMRE 2011
Chadwick Martin Bailey: TMRE Highlight: The Art of Choosing
@LoveStat:  Session Recaps
Tamara Barber: Innovation: Everything Is Incremental
Research Live: The three Cs of TMRE
Food & Beverage: PepsiCo and Sentient Decision Science win award at TMRE
Quirks: Make new trends but keep the old: Researchers reflect on TMRE programming
Sentient Insight: Winners of the 2011 EXPLOR Award
Next Gen Market Research: 2011 NGMR Innovation Awards

Click It with Pete Winemiller

Definitions of Click: To be a great success; to function well together; to hit it off; to become clear; to interact with another or others; to communicate; to connect; to be on the same wavelength.

Well, I clicked with Pete Winemiller, Senior VP of Guest Relations for the Thunder OKC – franchise of the NBA. His message at the NACCM Conference on How Strong Leaders Facilitate Moments that Matter gave the audience of customer service managers and other consultants a powerful reminder that we are in the people business. I circled in red the statement that people do not remember days, they remember moments. Moments matter.
Pete asked the question – who is your most important customer? Many answers were given – the one in front of you at the moment, the one creating the greatest revenue, and the longest relationship. The answer – YOURSELF. You cannot provide consistent customer service unless you take care of the most important person. Business also need to recognize that employees will never treat their customers better than the employees are treated. The Harvard Business Review has a study called the Service-Profit-Chain that proves that when leadership invests in the frontline employees through recruiting, training and technology and other ways to keep team happy and empowered will influence employee behavior. The results is creation of loyal customers that result in profit.
Click is soon to be a book by Pete Winemiller and I know that I will definitely purchase this book for my customer service library. His values align with the practices and principles that I have held for over 30 years of working with teams and customers.
C Communicate Clearly
L Listen to Learn
I Initiate Immediately
C Create Connections
K Know your stuff
On each table was a CLICK badge to wear around our neck – with a blank space to write the way you could to something small in a better way. Pete says that is is not doing 1 thing 100% better that makes a difference, it is doing 100 things 1% better. During the rest of the day, attendees compared badges and what each would improve. I read many: believe in myself; no complaining; listen more; connect.
During lunch, I sat with Pete and asked him about the NBA lock-out. He stated that he had more time for speaking and training. If you have a need for an excellent presenter with amazing experience in serving his 18,000 guests at each NBA basketball game, give him a call. He will click with your team.
Guest Blogger, Customer Service & Sales Trainer & Speaker
Connie Brubaker
Integrity Training Solutions
512 346 7270

Improve Your Social Game – Complimentary Webinar

Join us two weeks from today for a detailed webinar covering reasons why brands should be using social gaming, tips, tricks, ROI measurement and best practices for building a branded social game. We’ll show live examples of games, discuss the technique that they implement, including leaderboards, challenge-a-friend, in-game charitable giving, sweepstakes, giveaways and coupon integration.

We’ll also cover how to Simplify and Beautify your branded games. Talk will include the pros and cons of building your own game versus trying to integrate with an existing mega-popular social game.

Tips for Building a Branded Social Game
Tuesday, December 6, 2011, 1:00 – 2:00 PM EDT

‘ Adam Archer, General Manager, Vitrue Games

Register today & secure your spot:

Sponsored by: Vitrue
Register with priority code MWJ0012-BLOG

Introducing The Mobile Marketing Conference ‘ Save $600

Did you know that mobile is expected to be most influential advertising medium over the next three to five years?

With consumers now spending more than 6 times as much time in an app versus a traditional website, the opportunities to build brand love in this medium have increased exponentially. Yet, many of today’s leading marketers still struggle with exactly how much to take advantage of the new opportunities – not only when it comes to connecting but specifically how do you drive transactions?

The Mobile Marketing Conference - an event designed around action-ability – real world BRAND stories showcasing action and demonstrating value.

The Mobile Marketing Conference will show you how to leverage the mobile medium to build meaningful mobile experiences and convert mobile interactions to transactions. Designed for marketers, by marketers, it is the only event of its kind exclusively focused on marketing in this medium.

With case studies from leading brands like Google, JetBlue, L’Oreal, Turner Networks, Conde Nast, Capital One, Gilt Groupe, Taco Bell and more, The Mobile Marketing Conference promises a return on your investment.

‘ Chaired by Jeffrey Hayzlett, Celebrity CMO, Author of The Mirror Test and Founder of The Hayzlett Group
‘ Professor Scott Galloway, Clinical Profesor of Marketing, NYU Stern & Founder of The Red Envelope
‘ Allen Kupetz, Author, The Future of Less
‘ Catherine Roe, Head of CPG, Google
‘ Jason Tester, Futurist, Institute for the Future
See the full speaker list.

Key focus areas include:
‘ Integrating mobile into the greater marketing strategy
‘ Aligning mobile strategy with brand goals
‘ Allocating resources across the mobile channel
‘ Usage patterns and mobile behavior
‘ Mobile advertising
‘ Mobile gaming
‘ Optimizing social media efforts for mobile
‘ Designing seamless user experiences
‘ Website optimization
Download the brochure to see full session descriptions 

To stay competitive, your brand must have a short and long term mobile plan. The Mobile Marketing Conference will arm you with the insights, relationships and coverage you need to succeed in the mobile world: capture share of mind, drive transaction and prove ROI.
Save $600 when you register before Thanksgiving! Register now.

We hope to see you in Miami.
The Mobile Marketing Conference Event Team

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Leading Yahoo’s Search for Metrics that Matter

Flush with Data, Web Giant’s Insights Team Seeks Answers

By Marc Dresner, IIR

Yahoo VP Research and Strategic Insights Lauren Weinberg has a very happy problem: Her clients are data junkies and she’s got more than enough supply to meet demand. The challenge Weinberg and her colleagues face is how to make sense of it all.

Yahoo has an astonishing amount of data and information to be brought to bear for both its own advantage and that of its clients, and Weinberg manages a research function whose activities run the gamut from 30K-ft macro views to discrete, custom campaign analytics.

‘The biggest thing we see is that everyone just wants more data,’ Weinberg told The Research Insighter. ‘There are so many metrics available, so we do a lot of our own research just to try to figure out what the different metrics mean.’

In this episode of TMRE’s executive interview podcast series, The Research Insighter, Lauren Weinberg takes us inside Yahoo’s marketing and sales from a research perspective, shares her concerns about data overload and tackles the question of how to deliver insights in a flux media landscape.

Listen to the interview.

Read the transcript.


Marc Dresner is an IIR USA communication lead with a background in trade journalism and marketing. He is the former executive editor of Research Business Report, a confidential newsletter for the market research and consumer insights industry. He may be reached at Follow him @mdrezz.

Disney World Delivers ‘ Literally – All the Way to the Airport! Discovering that my coin purse was missing on the final morning of the NACCM Conference was not a great way to start the day. A few dollars and credit cards were concerns, but my Texas Driver’s License was needed for identification to board the airplane that afternoon. I started retracing my steps to no avail. You know the scene, patting down your pockets, looking in your purse, checking under the bed, tearing the room apart and then starting all over again. I went to the front desk and Marva was extremely helpful as she offered to check lost-and-found and call me within the hour. Long story short, nothing showed up but Southwest Airlines consoled me with the information that I could make the flight but to allow extra time to go through security. While waiting for the Magic Express to the airport, I checked the front desk one more time and Joey listened carefully to my plight. He began filling out a form and handed it to me ‘ a complimentary taxi to the airport so I could arrive without any delays. This generous gesture and comfortable ride calmed down my flustered demeanor and first-hand showed me the exemplary customer service for which Disney is known. Disney Institute facilitator, Jack Santiago, shared how symbols such as the Big Ears and the Magic Castle represent the heritage, culture and values of Disney. The quality excellence of their cast of stars is demonstrated in all the gift stores, restaurants, hotel front desks, grounds, and rides. The selection and training process really works. From the onset, Disney’s applicants are informed about the culture and the non-negotiable standards. Disney’s intent on hiring for attitude and not aptitude is common advice that I give my clients. Disney also state that regardless of the level of schooling, Disney can train for 90% of the jobs but cannot train to have a good attitude.By the time I made a smooth taxi trip to the airport, navigated through Southwest and security with little disruption, I knew that a little Disney Magic had worked. I applaud Disney because a fairy Godmother and Prince Charming are needed in everyone’s life during difficulties. Thank you, Marva Davis and Joey Lel.Connie BrubakerIntegrity Training

Third Annual ‘State of Online Branded Communities’ Study Released

Our SocialC20 friends at Comblu have released the third annual ‘State of Online Branded Communities’ study. For your copy of the findings, click here.

It’s no surprise that “An organization’s branded assets should offer a mix of content, conversation and community.” and “Those brands that do community well present both the voice of the brand and the voice of the customer throughout their site experience.”

However there were some new trends that surfaced, including:
Recommendation engines: With functionality that offers “If you enjoyed X you may also like Y” style recommendations, this service can be useful to communities across industries.
Advocates: the use of advocates is still low (20% adoption rate), but communities that adopt this practice have much higher engagement levels.
Mobile: 16% of the communities reviewed offer an app. Mobile experiences are growing.

One result of the study is that the Word of Mouth Marketing Association (WOMMA), ComBlu and The Community Roundtable are collaborating to bring a community management certificate program to market to help standardize the job as well as help organizations train people who are assuming community management duties.

To learn more about the study, including what brands performed best, download your copy of the findings here.

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at