TMRE International Session Spotlight: Role of Genetic Algorithms in NPD Concept Optimization

Leading up to The Market Research Event, we’ll profile the keynotes, tracks and themes at the 2011 event.  Over the next few weeks, we’ll be looking at the international sessions new to the event.  For more information on TMRE, taking place November 7-9, 2011; in Orlando, Florida, download the brochure now.  If you register by October 14 using code TMRE11BLOG, you can save $300 off of the standard registration rate plus the first 10 to register get a free FlipCam!

Featured Region: European Union
Featured Session: Role of Genetic Algorithms in NPD Concept Optimization
Featured Speaker: Michelle Gansle, Innovation & Category Insights Manager, CMI, MARS FOOD
About the session:  Based on a case study from MARS Europe, this session will detail how ‘Survival of the fittest’ techniques can be combined with a choice-based consumer input to deliver better concept scores.