Four years ago Linkage Strategies 2007 wowed the audience with Billy Beane, General Manager of the Oakland A’s and subject of the best-selling book, “Moneyball”. Fast forward four years and Billy Beane’s story is reaching a national audience through the much anticipated film, Moneyball starring Brad Pitt. What will the 2011 Total Customer Experience Leaders Summit contribute to the future? The Experience Economy Joe Pine, Author of The Experience Economy & Infinite Possibility will show how to create economic value from the experiences you create for your customers, featuring examples from many industries that go beyond goods and services to staging economic experiences. Customer Centric Culture Find out why creating a customer centric culture is essential for businesses of all sizes today. John M. Cushman, VP of Business Marketing at AT&T will share tips on blending people processes and new technologies like social media, to improve B2B customer experiences. Become a Beloved & Prosperous Company Join Jeanne Bliss, President of CustomerBliss and Author, Chief Customer Officer and I Love You More than My Dog: Five Decisions that Drive Extreme Customer Loyalty in Good Times and Bad, will help you discover the five common decisions that the most beloved companies make and put into process that makes them immune to the competition. Drive Action in a B2B Environment Tim Berry, Director, Customer & Partner Experience, US – Enterprise & Partner Group, Microsoft will focus on creating and end to end process that can be used as a foundation for incorporating customer satisfaction metrics into the accountabilities for your front line customer facing resources. The Total Customer Experience Leaders Summit will enable you to effectively measure, align and communicate your customer strategy to ensure business relevance. Download the brochure for the full agenda.
We look forward to seeing you this October in Phoenix!
The Total Customer Experience Leaders Event Team Follow us on Twitter: http://twitter.com/TotalCustomer
P.S. Participate in the TCEL Trivia Contest for your chance to win a copy of The Hidden Power of Your Customers by Becky Carroll, President & Founder, Petra Consulting Group. Click here for more information.