A report released by Jumptap reveals a state-by-state breakdown of mobile phone platform usage. As reported by Mashable, “Android patriots are amassed in South and Southwest states, while iOS loyalists are pooled together in Northeast and Midwest states. In particular, California, Texas and Florida over-index for Android use and states in New England and the Midwest over-index for iOS use.”
With more companies turning to mobile, and particularly app development, for marketing purposes this information is extremely relevant. When investing in app development, finding the platform that your audience is using is key. Check out the larger map here.
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