Leading up to The Market Research Event, we’ll profile the keynotes, tracks and themes at the 2011 event. Over the next few weeks, we’ll be looking at the exciting keynote sessions. For more information on TMRE, taking place November 7-9, 2011; in Orlando, Florida, download the brochure now. If you register using code TMRE11BLOG, you can save $400 off of the standard registration rate! This rate is only available until August 19, 2011.
Featured Session: Market Research In An “I’ll have what she’s having” World
Featured Speaker: Marc Earls, Author, Herd, How to Change Mass Behavior by Harnessing Our True Nature
About the session: Most marketing and market research practice is based on the assumption that human behavior is primarily an individual phenomenon – that what we do is shaped by the decisions and choices of individuals acting independently from the peers. So for example, we draw representative samples of individuals and insist on asking them about themselves as individual agents.
What if things worked differently? What if the behavior we study turned out to be fundamentally socially shaped? Author and consultant Mark Earls explores the new science of social and outlines a new agenda for marketing and market research.