TMRE Keynote Spotlight: Consumer Insight as a Source of Corporate Advantage

Leading up to The Market Research Event, we’ll profile the keynotes, tracks and themes at the 2011 event.  Over the next few weeks, we’ll be looking at the exciting keynote sessions.  For more information on TMRE, taking place November 7-9, 2011; in Orlando, Florida, download the brochure now.  If you register using code TMRE11BLOG, you can save $400 off of the standard registration rate!  This rate is only available until August 19, 2011.

Featured Session:  Consumer Insight as a Source of Corporate Advantage

Featured Speaker: Mary Egan, Senior Vice President, Global Corporate Strategy, Starbucks Coffee Company

About the session: In this engaging keynote session, Mary will discuss how Starbucks is using consumer insight to drive corporate strategy for both organic and inorganic growth. As SVP of Global Corporate Strategy, Mary is accountable for developing the strategic framework for the global business with a consumer centric lens, identifying opportunities to deliver the greatest value to the enterprise, and driving cross-functional and multi-business initiatives. In addition, Mary works to develop retail and channel strategies that directly support the future vision of Starbucks.

  • ‘ Applying research to drive Enterprise Strategy
  • ‘ Research to shape M&A
  • ‘ Research to fuel profitable growth in retail