Watch “The Holistic Approach to Social Media”


Did you miss last week’s webinar “The Holistic Approach to Using Social Media for Business” by Citrix? Not to worry, the archived presentation is now available for viewing. Learn more about turning your business into a social business by viewing the full presentation here.

Topics for this webinar, featuring Alex Beauchamp, Senior New Media Manager of Citrix Online included:

  • How to engage and monitor in the social space
  • Using reporting metrics, insights and advocates
  • How to create social content and execute social campaigns
  • and more!

For more ongoing webinar content, visit the IIR webinar home page here. Our next event, Winning the Battle for Consumer Attention in a Fragmented Media World will take place on
Wednesday, June 22nd, 2011 from 11:00 – 12:00 PM EST

Featuring:
- Gian Fulgoni, Executive Chairman & Co-Founder, comScore
- Frank Findley, VP, Research & Development, comScore ARS

Register for the webinar here.

Want to receive a complimentary pass to The Market Research Event 2011? Join us as a guest blogger!

Earn a complimentary All-Access pass to the world’s top MR Event by serving as a guest-blogger. As a guest blogger, you’ll have access to the world’s most comprehensive market research agenda attracting the best in insights from around the world. Unprecedented in size, scope, breadth, depth and participation, this is truly the best event the industry has ever seen. TMRE is focused on the business value of market research and this year brings you more than 140 sessions, more than 175 speakers and a proven track record of attendee satisfaction.

By participating as a guest blogger leading up to and at the event, you’ll receive an all access pass for the entire event, taking place November 7-9, 2011 in Orlando, Florida. Responsibilities will include blogging on set industry topics weekly leading up to the event and attending specifically assigned sessions and blogging live or same day. In exchange for guest blogging, you will receive an all-access pass to the event ‘ a $3,000+ value. Guest bloggers are responsible for their travel and lodging.

Apply today by sending your name, company, biography and links to your blog or writing samples to Jennifer Pereira at jpereira@iirusa.com. Deadline for submissions is Friday, July 1 at 12pm EST. Early submissions encouraged.

Breaking Barriers in Total Customer Experience

Much discussion takes place on the nature of the audience when discussing customer experience – is it business-to-consumer or business-to-business? The answer is, it’s both: every customer is a real, live breathing person – a consumer who ultimately seeks out experiences that engage his time rather than waste it. In the Experience Economy, many approaches once reserved for the B2C space have migrated to the B2B space as companies realize they are selling to business professionals who are ultimately “consumers.” Join Joe Pine, Author of The Experience Economy and Infinite Possibility at the Total Customer Experience Leaders Summit, taking place October 3-5, 2011 in Phoenix, Arizona as he delivers his keynote presentation: Breaking Barriers in Total Customer Experience

In this presentation, Joe Pine will show you how to create economic value from the experience you create for your customers, featuring examples from many industries that go beyond good and services to staging economic experiences. He will also focus on the increasing use of digital technology, which can make such experiences more efficient and engaging. He will in particular show you how to embrace digital technology in such offerings, creating experiences that fuse the real and the virtual.

Joining Joe at the one event focused on Measuring, Aligning and Communicating Strategy to Ensure Business Relevance are leaders from: Kelley Blue Book, CVS Caremark, Verizon, AAA Northern California, Rockwell Automation, J.D. Power & Associates, Maritz Research, CPI Card Group, Customer Experience Partners, Customer Bliss, EMC, AT&T, Forrester, Expedia, Allstate Financial, Peppers & Rogers Group, Pfizer, FedEx Corporation, GE Healthcare, Microsoft Corporation, and more. Download the brochure to see the full program. The Total Customer Experience Leaders Summit is the ONLY comprehensive forum for B2B and service oriented B2C leaders to come together for a high level exchange around the issues that matter most. Register by June 24, 2011 & Save $500 off the standard & onsite rate. Register with code TCEL11BLOG here. We look forward to seeing you this October in Phoenix!
The Total Customer Experience Leaders Event Team Follow us on Twitter for more updates: http://twitter.com/TotalCustomer

The Benefits of Socializing

Whether you’re tweeting, checking-in, or facebooking, social media has proven one thing, it’s not going anywhere. In fact, companies are now starting to create their budgets with social media in mind. It’s accessible, easy, and free, so it only makes sense to use this outlet to promote your product, message, or idea. Marketing and Social Media were once separate ideas, but today they are being used together, which allows companies to cover many different demographics at once. ’38 percent of U.S. companies reported allocating as much as 20 percent of their marketing budgets for social networking purposes.’ Social media is slowly becoming an important component for a business to communicate. In an effort to gain new customers, and also stay up to date with the latest trends, companies are also encouraging employees to use sites such as twitter and facebook. ‘In a survey released this week from Regus, a provider of flexible workplace solutions, 55 percent of U.S. businesses encourage their employees to join social networks like LinkedIn and Xing as a way to generate interest in their businesses. Globally, the survey reported a 7 percent increase in the proportion of businesses successfully recruiting new customers through social networks like Facebook.”
‘Liking’ or ‘retweeting’ may seem like simple concepts, but this kind of feedback can be used to completely change or enhance your marketing campaign. ‘The emphasis is getting a consumer to “do” something that creates a connection to the brand. Facebook “likes,” blogging, YouTube videos are all part of this engagement process.’ You can even use these sites to simply test an idea, and based on the response, use it or create a new one. With all the tools the internet provides for us, interacting with customers has become easier and more efficient, but it’s up to the business to create a successful marketing and social media strategy. By using Social Media to help enhance your Market Research you’re also spotting trends in advance while developing an edge to better connect with the consumer and propel their firms for growth through innovation and targeted marketing both domestically & internationally. Today Social Media is a credible source for sustainable research and also helps illustrate proper recruitment incentive, and integration techniques. To find out more about social media, and other effective market research methods please visit http://bit.ly/myGYdV .

Connect to Your Customers With Social Media – Free Webinar

In association with Citrix, The Institute for International Research invites you to join us for a one hour complimentary Web Seminar.

Social Business: How to Create a Holistic Approach to Social Media
- Alex Beauchamp, Senior New Media Manager, Citrix Online

Thursday, June 16, 2011 1:00 – 2:00 PM EDT

Reserve your Webinar seat now

When it comes to social media, there’s no single “right way” to use it for business. Within its channels companies of all sizes can engage with prospects and customers to drive sales and provide services in a variety of ways.

What matters, however, is that the social media experience your business provides be consistent across the board. A holistic approach is the key to a successful social media program.

Join industry expert Alex Beauchamp to understand the many components of social business and learn how to put them all together into a cohesive plan that best reflects your organization’s personality and value.

In this webinar, you will learn how to:
‘ Engage and monitor in the social space
‘ Use reporting metrics, insights and advocates
‘ Create social content and execute social campaigns
‘ And more…

Title: Social Business: How to Create a Holistic Approach to Social Media
Date: Thursday, June 16th, 2011
Time: 1:00 – 2:00 PM EDT

Register Now. After registering you will receive a confirmation email containing information about joining the Webinar. This web seminar is sponsored by Citrix.

About Citrix Online:
Citrix Online provides secure, easy-to-use online solutions that enable people to work from anywhere with anyone: GoToMyPC?? for remote access, GoToAssist?? for remote support, GoToMeeting?? for online meetings and GoToWebinar?? for larger Web events. A division of Citrix Systems, Inc. (Nasdaq: CTXS), the company is based in Santa Barbara, California.

About The Institute for International Research:
The Institute for International Research (IIR) is the world’s largest conference company and has been the leader in the provision of business information for over 25 years. IIR produces over 5,000 events annually through its network of offices in over 35 countries.

Using Social For Research?

Are you using or considering using social media in your research campaigns? In association with Citrix, The Institute for International Research invites you to join us for a one hour complimentary Web Seminar on creating a holistic approach to social media strategy.

Social Business: How to Create a Holistic Approach to Social Media
- Alex Beauchamp, Senior New Media Manager, Citrix Online

Thursday, June 16, 2011 1:00 – 2:00 PM EDT

Reserve your Webinar seat now

When it comes to social media, there’s no single “right way” to use it for business. Within its channels companies of all sizes can engage with prospects and customers to drive sales and provide services in a variety of ways.

What matters, however, is that the social media experience your business provides be consistent across the board. A holistic approach is the key to a successful social media program.

Join industry expert Alex Beauchamp to understand the many components of social business and learn how to put them all together into a cohesive plan that best reflects your organization’s personality and value.

In this webinar, you will learn how to:
‘ Engage and monitor in the social space
‘ Use reporting metrics, insights and advocates
‘ Create social content and execute social campaigns
‘ And more…

Title: Social Business: How to Create a Holistic Approach to Social Media
Date: Thursday, June 16th, 2011
Time: 1:00 – 2:00 PM EDT

Register Now. After registering you will receive a confirmation email containing information about joining the Webinar. This web seminar is sponsored by Citrix.

About Citrix Online:
Citrix Online provides secure, easy-to-use online solutions that enable people to work from anywhere with anyone: GoToMyPC?? for remote access, GoToAssist?? for remote support, GoToMeeting?? for online meetings and GoToWebinar?? for larger Web events. A division of Citrix Systems, Inc. (Nasdaq: CTXS), the company is based in Santa Barbara, California.

About The Institute for International Research:
The Institute for International Research (IIR) is the world’s largest conference company and has been the leader in the provision of business information for over 25 years. IIR produces over 5,000 events annually through its network of offices in over 35 countries.

Is Your Business A Social Business?

In association with Citrix, The Institute for International Research invites you to join us for a one hour complimentary Web Seminar.

Social Business: How to Create a Holistic Approach to Social Media
- Alex Beauchamp, Senior New Media Manager, Citrix Online

Thursday, June 16, 2011 1:00 – 2:00 PM EDT

Reserve your Webinar seat now

When it comes to social media, there’s no single “right way” to use it for business. Within its channels companies of all sizes can engage with prospects and customers to drive sales and provide services in a variety of ways.

What matters, however, is that the social media experience your business provides be consistent across the board. A holistic approach is the key to a successful social media program.

Join industry expert Alex Beauchamp to understand the many components of social business and learn how to put them all together into a cohesive plan that best reflects your organization’s personality and value.

In this webinar, you will learn how to:
‘ Engage and monitor in the social space
‘ Use reporting metrics, insights and advocates
‘ Create social content and execute social campaigns
‘ And more…

Title: Social Business: How to Create a Holistic Approach to Social Media
Date: Thursday, June 16th, 2011
Time: 1:00 – 2:00 PM EDT

Register Now. After registering you will receive a confirmation email containing information about joining the Webinar. This web seminar is sponsored by Citrix.

About Citrix Online:
Citrix Online provides secure, easy-to-use online solutions that enable people to work from anywhere with anyone: GoToMyPC?? for remote access, GoToAssist?? for remote support, GoToMeeting?? for online meetings and GoToWebinar?? for larger Web events. A division of Citrix Systems, Inc. (Nasdaq: CTXS), the company is based in Santa Barbara, California.

About The Institute for International Research:
The Institute for International Research (IIR) is the world’s largest conference company and has been the leader in the provision of business information for over 25 years. IIR produces over 5,000 events annually through its network of offices in over 35 countries.

What Do Your Digital Customer Experience Strategy Look Like?

This recent post on Mashable by Ron Rogowski of Forrester Research points out some important reasons that brands need to have a digital customer experience strategy in the current market to stay competitive.

For example, the role of mobile devices. “This suite of empowering devices has driven customer expectations to new heights, and has increased the frequency of interactions between customers and businesses.” (Last week’s post on Gripe is a good example of this.)

But what makes a good digital customer experience strategy? Rogowski gave some good starting points:

  • Start with company and brand strategy.
  • Describe the intended digital experience.
  • Direct activities and processes that support the defined experience.
  • Guide digital channel investments

More than just a website or a twitter handle, a digital customer experience strategy needs to reflect the overall brand strategy and directly support and reflect offline brand activities.

Together, these elements add up to the real key to a successful digital customer experience strategy – seeing the digital world (mobile, social media and web) as holistic extensions of the brand. These digital touchpoints provide core moments to connect and engage with customers to create lifelong brand advocates.

So what does your digital customer experience strategy look like?

Looking to learn more about customer experience? Join us Oct. 3-5, 2011 for the Total Customer Experience Leaders Summit. Hear from the top B2B, and service oriented B2C companies on Measurement & ROI, Data Performance, Operational Metrics and Social Media CRM. Download the brochure here.

Plus follow us on twitter for updated information at @TotalCustomer.

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com.

#MUCONF11: Rounding Up Measure Up

In the wake of the 2011 Measure Up conference we are newly energized to begin integrating and measuring social media marketing.

Over on the Chadwick Martin Bailey Research Blog Brian Neville-O’Neill, CMB’s Content Marketing Manager, rounded up his top four takeaways from the conference:

1) ‘Complexity’ and ‘social’ are tightly coupled.

2)Location based marketing has potential (and is in the business of ‘manufacturing serendipity”).

3)Brands need everyone on board, not just marketers.

4) Being ‘in the game’ and just ‘being social’ isn’t enough anymore. You need to engage.

Visit the blog to view the whole post. What would you say are your biggest take-aways from this year’s Measure Up event? Is there anything you will be doing differently with your social media strategy as a result of the conference?

If you attended, stay tuned to your email. An executive summary with comprehensive information about the event will be headed your way soon.

To stay connected on this topic all year, follow us on twitter @MeasureUpIIR or join our LinkedIn group.

The Market Research Event Complete Agenda is Revealed

The Market Research Event is the most comprehensive conference in the world for elevating the business value of insights to advance the industry forward. This year, we’re presenting more.

MORE choice. MORE options. MORE proven value than any other event in existence:
‘ 1200+ Projected Attendance ‘ 175+ Speakers ‘ 140+ Best in Class Sessions ‘ 100+ Showcase Exhibitors ‘ Speakers from more than 17 countries ‘ 720 Client Side Participants ‘ 98% Attendee Satisfaction ‘ 100% of Past Attendees Would Refer A Colleague ‘ 60%+ Client Side Attendance ‘ 14+ Scheduled Networking Events ‘ Best in research from North America PLUS South America, Europe, Asia, & Africa

Register by June 10 and Save $700 off the standard & onsite rate. Mention priority code TMRE11BLOG. If you have any questions about TMRE 2011, feel free to contact Jennifer Pereira at jpereira@iirusa.com.