Creating a customer centric culture is essential to businesses of all sizes today. And being customer centric means the entire organization must be aligned. The challenge and opportunity to leverage disparate sets of information into strategic action is a shared responsibility and priority across the board. That is why creating a customer centric culture should be on top of everyone’s priority list across the organization. Join John Cushman, Vice President of Business Marketing, AT&T at the Total Customer Experience Leaders Summit, taking place October 3-5, 2011 in Phoenix, Arizona as he delivers his keynote presentation: Creating a Customer Centric Culture In this presentation, John will provide attendees with a behind the scenes view of how AT&T is blending people, processes and new technologies like social media, to improve its own B2B customer experiences. Tips on ways to link various touch points in the LEARN-BUY-GET-USE-PAY-SERVICE Customer Continuum will be shared. You will also learn how to: ‘ Create a Customer Centric Culture ‘ Identify areas of opportunity ‘ Track ROI and measure success In addition to AT&T, the following companies will also share their inside stories on Measurement & ROI, Data Performance, Operational Metrics and Social Media CRM. Kelley Blue Book, CVS Caremark, Verizon, AAA Northern California, Rockwell Automation, J.D. Power & Associates, Maritz Research, CPI Card Group, Customer Experience Partners, Customer Bliss, EMC, Forrester, Expedia, Allstate Financial, Peppers & Rogers Group, Pfizer, FedEx Corporation, GE Healthcare, Microsoft Corporation, and more.
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The Total Customer Experience Leaders Summit will enable you to effectively measure, align and communicate your customer strategy to ensure business relevance.