Africa is developing, and could become a great place for companies to expand into. With expansion comes a need for market research, and companies will have to consider several things before starting that. General problems also exist, such as frequent telecommunication failures and low literacy. The content with over one billion people and the size of China, the USA, India and Europe combined, cultures and languages are a huge barrier. Mobile would be the key to research. Many Africans do not have PCs, but they do have mobile phones. This gives its citizens opportunities to participate in this type of research. For more on Mobile Market Research in Africa, visit RW Connect.
Has your company done market research in Africa? Was via mobile or another form? What advice do you have for colleagues potentially researching in an African nation?