Shopper Insights in Action 2011: 181% more retailers than 2010

We are excited to announce, as anticipated, Shopper Insightsin Action 2011 has reached record breaking registration levels. With 181% more retailers than last year already, it is clear, now more than ever before, that the industry has spoken; Shopper Insights in Action truly is the Voice of the Industry.
2011 is THE YEAR you do not want to miss.
Only this event offers you the unique opportunity to shape the future of retail with the smartest in the business. Just take a look atthis year’s outstanding speaker faculty, it is BRIMMING with industry icons alongside the most intriguing combination of point of view, practical experience, industry expertise – you will not be disappointed!
This is your chance to hear directly from the source how you, in your role specifically, can influence the path to purchase and ultimately sell more. Retailers already confirmed to participate include:
Ahold USA
Best Buy
Canadian Tire
Charming Shoppes Inc.
Darden Restaurants
Electronic Arts
Family Dollar Stores
GameStop
Giant Eagle
Harley Davidson Motor Company
HEB
Jenny Craig
Macy’s
Meijer
Oakley Inc.
OfficeMax
Price Chopper Supermarkets
Publix Super Markets Inc.
Safeway
Sam’s Club
Sears Holding Company
Staples, Inc.
Sunset Foods
Target
Tesco’s Fresh & Easy
Tecnoquimicas
TJX Companies, Inc.
Toys ‘R’ Us
Walgreens Company
Wawa
Williamson Dickie Manufacturing Company
To see a sample of all the companies already registered to attend please click here: http://bit.ly/ioe5nU
Can you afford to NOT be at Shopper Insights in Action this July? Join us as we co-create in the moment with your industry peers and leaders.
Register by this Friday & Save $200! Please mention your registration priority code: SHOP11BLOG
Phone: 888.670.8200
Cheers,
The Shopper Insights In Action Team
* Sponsorship & Exhibition Opportunities Available
Please contact Jon Saxe at jsaxe@iirusa.com or call 646.895.7467

Measure Up Podcast Series: Rossen Roussev


Over the next few weeks, in preparation for the Measure Up conference, we’ll be highlighting conversations focusing on marketing measurement best practices in a Measure Up podcast series. In today’s edition, Measure Up conference chair Guy Powell and Steven Groves, co-author of the recently launched book ROI of Social Media, interviewed Measure Up speaker Rossen Roussev.

Roussev will be presenting “Analytics Techniques: Media Monitoring and Reputation Analysis” in the MARKETING MODELING & ANALYTICS TECHNIQUES track on Tuesday, June 7th at Measure Up. For a sneak peek of the session, listen to the podcast here.

To learn more about Measure Up, visit the event webpage. Plus, follow us on twitter for continued updates @MeasureUpIIR.

We hope to see you at the conference this June ‘ Register with code MEASURE11BLOG for 15% off the standard rate. Register here.

Measure Up Podcast Series: Rossen Roussev


Over the next few weeks, in preparation for the Measure Up conference, we’ll be highlighting conversations focusing on marketing measurement best practices in a Measure Up podcast series. In today’s edition, Measure Up conference chair Guy Powell and Steven Groves, co-author of the recently launched book ROI of Social Media, interviewed Measure Up speaker Rossen Roussev.

Roussev will be presenting “Analytics Techniques: Media Monitoring and Reputation Analysis” in the MARKETING MODELING & ANALYTICS TECHNIQUES track on Tuesday, June 7th at Measure Up. For a sneak peek of the session, listen to the podcast here.

To learn more about Measure Up, visit the event webpage. Plus, follow us on twitter for continued updates @MeasureUpIIR.

We hope to see you at the conference this June ‘ Register with code MEASURE11BLOG for 15% off the standard rate. Register here.

You’re Invited to the Integrated Marketing Measurement Event of the Year

Measure Up is THE event for one-on-one conversation and knowledge sharing in the field of marketing measurement.” – Aneta Hall, Emerging Media, Corporate Marketing, Pitney Bowes.

Come to this event to learn how to build your company’s return on investment (ROI) as it relates to the integration of traditional, online and mobile activities; specifically social media. Marketing measurement has become a critical piece of profitability among industry leaders. Join Measure Up and learn how YOU can maintain your competitive advantage in a world of increased analytics.

Hear keynotes from:
‘ Jean Paul Isson, Vice President Global BI and Predictive Analytics, Monster Worldwide
‘ Kanishka Das, Associate Director, Consumer and Market Knowledge, Procter & Gamble
‘ Sean Bruich, Measurement & Insights Research, Monetization Analytics, Facebook, Inc.
‘ Lise Brende, Director of Marketing Analytics, Bing & MSN
‘ Duncan Houldsworth, Vice President, Analytics & Competitive Intelligence West Region, Time Warner Cable
‘ Amy Weisenbach, Senior Director, Tequila & Rum, Beam Global Spirits & Wine
‘ Jennifer Pockell-Wilson, Senior Director, Global Marketing Operations, Polycom, Inc.

Take a look at who’s already signed up to attend:
AbsolutData Technologies * Ahold USA Retail * Beam Global Spirits & Wine * Cars.com * Cisco * Conversation LLC * DemandROMI * Digital Influence Group * Do Something * E&J Gallo Winery * Empower Research * EmpowHER * Facebook * Foiled Cupcakes * GE Capital * Harrah’s * Horizon Research Consultancy Group * Johnson & Johnson * Kellogg School of Management, Northwestern University * Kirkland’s * Location Based Marketing for Dummies * LoudDoor * Management Science Associates * Marketing Operations Works * MarketingNPV * Mastercard Worldwide * Microsoft * Midwest Energy * Monster Worldwide * Moreover Technologies * MSN Bing * Polycom, Inc. * Post Foods * Procter & Gamble * ProfitStreams * Radian6 * Redpepper * SABMiller PLC * Sanofi Aventis * Shell * Shire * SLN Inc. *
Social Media Group * Time Warner Cable * TiVo * United Federal Credit Union * UPMC Health Plan Inc. * Verizon * VisionEdge Marketing

We hope to see you in Boston this June! Register with code MEASURE11BLOG for 15% off the standard rate. Register here.

Follow us on Twitter for more updates @MeasureUpIIR

You’re Invited to the Integrated Marketing Measurement Event of the Year

Measure Up is THE event for one-on-one conversation and knowledge sharing in the field of marketing measurement.” – Aneta Hall, Emerging Media, Corporate Marketing, Pitney Bowes.

Come to this event to learn how to build your company’s return on investment (ROI) as it relates to the integration of traditional, online and mobile activities; specifically social media. Marketing measurement has become a critical piece of profitability among industry leaders. Join Measure Up and learn how YOU can maintain your competitive advantage in a world of increased analytics.

Hear keynotes from:
‘ Jean Paul Isson, Vice President Global BI and Predictive Analytics, Monster Worldwide
‘ Kanishka Das, Associate Director, Consumer and Market Knowledge, Procter & Gamble
‘ Sean Bruich, Measurement & Insights Research, Monetization Analytics, Facebook, Inc.
‘ Lise Brende, Director of Marketing Analytics, Bing & MSN
‘ Duncan Houldsworth, Vice President, Analytics & Competitive Intelligence West Region, Time Warner Cable
‘ Amy Weisenbach, Senior Director, Tequila & Rum, Beam Global Spirits & Wine
‘ Jennifer Pockell-Wilson, Senior Director, Global Marketing Operations, Polycom, Inc.

Take a look at who’s already signed up to attend:
AbsolutData Technologies * Ahold USA Retail * Beam Global Spirits & Wine * Cars.com * Cisco * Conversation LLC * DemandROMI * Digital Influence Group * Do Something * E&J Gallo Winery * Empower Research * EmpowHER * Facebook * Foiled Cupcakes * GE Capital * Harrah’s * Horizon Research Consultancy Group * Johnson & Johnson * Kellogg School of Management, Northwestern University * Kirkland’s * Location Based Marketing for Dummies * LoudDoor * Management Science Associates * Marketing Operations Works * MarketingNPV * Mastercard Worldwide * Microsoft * Midwest Energy * Monster Worldwide * Moreover Technologies * MSN Bing * Polycom, Inc. * Post Foods * Procter & Gamble * ProfitStreams * Radian6 * Redpepper * SABMiller PLC * Sanofi Aventis * Shell * Shire * SLN Inc. *
Social Media Group * Time Warner Cable * TiVo * United Federal Credit Union * UPMC Health Plan Inc. * Verizon * VisionEdge Marketing

We hope to see you in Boston this June! Register here. Register with code MEASURE11BLOG for 15% off the standard rate.
Follow us on Twitter for more updates @MeasureUpIIR

Lock in the Lowest Rate for The Market Research Event!

The Market Research Event 2011 Event Preview has just been released. What’s in store for you at TMRE 2011? We’ve focused this year on bringing more networking, bigger attendance, more client side representation, more never before seen content, more diverse perspectives, and more opportunities for interaction with other participants! The Market Research Event will connect the best in insights from around the world.

We’ll soon unveil the 2011 full agenda. In the mean time, download the TMRE 2011 Preview.

Until then, we invite you to register to join us this November 7-9, 2011 in Orlando, Florida! Register by this Friday May 13th & Save $800 off the onsite rate when you mention priority code TMRE11BLOG. Register here. If you have any questions about TMRE 2011, feel free to contact Jennifer Pereira at jpereira@iirusa.com.

Measure Up Trivia Tuesday!

Interested in Marketing Measurement Analytics? The 2011 Measure Up conference is structured around integrating many fractured pieces of measurement analytics into one effective marketing strategy. Download the brochure to learn more.

Each week between now and the event we’re playing Measure Up Trivia Tuesday! Congrats to last week’s winner Rachel who won a copy of ROI of Social Media!

Can you answer the following question about Measure Up?

What 4 location based social media platforms does Aaron Strout reference in his session summary?

*Hint ‘ this can only be found in the downloadable brochure!
Comment below with your answer!

Q&A with Guy R. Powell – What’s the obsession with social media and the ROI question?

As a follow up to a panel at this year’s TDMR conference, Measure Up conference chair Guy Powell was interviewed for the Next Gen Market Research blog on the ROI of social media. Read on for an excerpt of the interview:

Tom: You’ve said people ask about ROI of social media much more so than other types of marketing. How do you know this, and why do you think it is? Guy: I only have anecdotal evidence, but it sure seems that way. In my opinion the people asking the ROI question are feinting in order to hide their true concerns about the perceived risks surrounding social media. They are using it as a stalling tactic. It’s kind of like a bureaucrat or politician making the statement ‘we need to study this further.’ It’s a nice way of registering concern without having to register an opinion. It’s unfortunate, because every study we’ve done has shown that the social media ROI is significantly higher than other marketing channels – sometimes on the order of 10 to 1 and 100 to 1. What marketers need to be concerned about is potentially being late to enter into social media. Just as the Internet was highly successful 10 years ago and the first-movers gained extraordinary returns, so is it the case with social media that the first-movers are reaping high short ROI and long term advantage. They have been able to build out their position in the social media space. This position is highly protectable and will be difficult for a late entrant/challenger to successfully displace. Tom: I couldn’t agree more. Are there any ways that early entrants can make it even more difficult for their competitors when they later decide to enter? Also, I suppose no one wants to be seen as a copy cat, and there are certainly different strategies to build a successful brand on social media, yet I’ve seen a lot of shameless copy cat behavior lately. Do you think customers notice this? Guy: Interesting question about defending your social media position. Not sure I know of any sure fire ways for a brand to defend its turf, once they’ve become leading first movers. But certainly they are in a good position to do so. I guess if they simply match spending and activities, they can probably maintain their relative position. Given that social media is relatively unsaturated, I would imagine there’s probably nothing a brand can do as a sure fire strategy to defend their first mover leadership. As it relates to copy cat behavior, I’m sure some customers notice. There are probably three groups of customers: There are many customers that simply focus on one brand and may not even notice the cat copying. For those that notice, some of these may say, ‘finally my favorite brand is doing it right’. Then I guess there is the third group that says, ‘they’re just copying, I’ll stick with the first mover (at least until they do something of real differentiated value).’

To read the full interview, click here.

To learn more about social media ROI, join us in Boston, MA June 6-8 for the 2011 Measure Up Conference. Structured around integrating many fractured pieces of measurement analytics into one effective marketing strategy, Measure Up will have a specific focus on Social Media ROI. Register here.

Flashback Friday: Measure Up Podcast Series

In a new addition to our Flashback Friday series we are highlighting content from the 2010 Measure Up event to gear up for Measure Up 2011. Measure Up 2011, June 6-8 in Boston, MA will focus on return on investment (ROI) as it relates to online activities; specifically, Social Media.

Looking back at Measure Up 2010, we revisit our Measure Up Speaker Spotlight:
A 3-Tiered Model for Measuring Social Media Success and How Social Media Saved Pitney Bowes $300K ‘ An Interview with Aneta Hall / Pitney Bowes-Part 2
This post is co-posted with StevenGroves.com.
In episode 1 of the interview with Aneta Hall / Emerging Media Manage at Pitney Bowes (PB) and a presenter at the 2010 MeasureUp Conference in Chicago in March, we talked about the need to develop a sustainable effort and a need to provide guidance to the staff that supports the interaction with customers, prospects and stakeholders.

In this episode, Aneta talks with Guy Powell and myself about how the elements of a relevant online strategy for PB includes traditional elements, like before social media came to onto the scene, but now it has changed many of the ways PB structures campaigns to their audience.

Play / Download Aneta Hall / Pitney Bowes Episode 2 Podcast Here
(Have you entered our trivia contest yet? It’s not too late to win a copy of ROI 0f Social Media. Click here for details.)