Over the next few weeks, in preparation for the Measure Up conference, we’ll be highlighting conversations focusing on marketing measurement best practices in a Measure Up podcast series. In today’s edition, Measure Up conference chair Guy Powell and Steven Groves, co-author of the recently launched book ROI of Social Media, interviewed Measure Up speaker Debjani Deb of EmPower Research. Deb will be presenting “Digital Media ROI: Stop. Don’t Run Away!” on Tuesday, June 7th at Measure Up.
For a sneak peek of the session, listen to the podcast here.
We hope to see you at the conference this June ‘ Register with code MEASURE11BLOG for 15% off the standard rate. Register here.