This post has been cross-posted with our Community 2.0 blog.
Over the next few weeks, in preparation for the Measure Up conference, we’ll be highlighting conversations focusing on marketing measurement best practices in a Measure Up podcast series. In today’s edition, Measure Up conference chair Guy Powell and Steven Groves, co-author of the recently launched book ROI of Social Media, interviewed Measure Up keynote speaker Lise Brende of Bing & MSN.
For a sneak peek at Lise Brende’s keynote session ’360 Marketing Accountability,’ listen to the podcast here.
We hope to see you at the conference this June ‘ Register with code MEASURE11BLOG for 15% off the standard rate. Register here.