Measure Up Podcast Series: Purush Papatla

Over the next few weeks, in preparation for the Measure Up conference, we’ll be highlighting conversations focusing on marketing measurement best practices in a Measure Up podcast series.

In today’s edition, Measure Up conference chair Guy Powell and Steven Groves, co-author of the recently launched book ROI of Social Media, interviewed Measure Up speaker Purush Papatla of the University of Wisconsin Milwaukee. Papatla will be presenting “How Can WE Measure WOM to Determine Whether Traditional is Helping or Hurting Social Media?” in the New Generation Marketing Mix Modeling session on Monday, June 6th at Measure Up.

For a sneak peek of the session, listen to the podcast here.

To learn more about Measure Up, visit the event webpage. Plus, follow us on twitter for exclusive industry content, continued event updates and more @MeasureUpIIR.

We hope to see you at the conference this June ‘ Register with code MEASURE11BLOG for 15% off the standard rate. Register here.

People Management, Disney Style

Today while on the NACCM Customer’s 1st facebook page I came across this white paper from our Facebook friends Disney Institute on the popular topic of People Management.

The paper is very interesting in that it tracks how Disney sets expectations for employees from even before day one, and then follows through with training, reinforcement and rewards to keep the “cast” operating smoothly. For example, in describing the hiring processes at Disney, they acknowledge that the company culture may not be for everyone, and that it is in fact better to give potential employees the chance to self-select out before entering into the company

“Early in the process, candidates can view a film depicting what it is like to work at Disney. The film also communicates conditions of employment. After viewing it, a small percentage of candidates self’select out of the process. This is a good thing, since those candidates might not be “right fit” for the culture’and Disney might not be right’fit for them. This process not only saves time and money, but it leaves the applicants feeling good about themselves and our company.”

Another great quote that struck me from the article was the following “When your staff sees the big picture, they also see how vital their roles are in the business.” Indeed communicating the importance of small roles to the larger goals of the company can both motivate employees towards exceptional service, and inspire greater teamwork and compliance with company policies.

So what does all this say about customer service? Generally, Disney Institute has found that happy, inspired employees are more likely to provide great customer experiences.

“We’ve found over and over that if an employee feels truly valued in his or her job, if they understand what is expected of them and feel they are contributing, they will go above and beyond to deliver great service.”

It’s all about setting expectations, training, and finally recognizing and rewarding excellence. Read the whole paper here.

It’s Measure Up Trivia Tuesday!

Interested in Marketing Measurement Analytics? The 2011 Measure Up conference is structured around integrating many fractured pieces of measurement analytics into one effective marketing strategy. Download the brochure to learn more.Each week between now and the event we’re playing Measure Up Trivia Tuesday!

Today’s winner will receive an exclusive 20% off code for registration on the conference.

Can you answer the following question about Measure Up?

In our Measure Up podcast series with Debjani Deb of Empower Research, she mentions one key take-away message that marketers should learn, what is it?*

*Hint ‘ the podcast can be found here.

Comment below with your answer, we’ll randomly pick a winner from any correct entries.

It’s Measure Up Trivia Tuesday!

Interested in Marketing Measurement Analytics? The 2011 Measure Up conference is structured around integrating many fractured pieces of measurement analytics into one effective marketing strategy. Download the brochure to learn more.Each week between now and the event we’re playing Measure Up Trivia Tuesday!

Today’s winner will receive an exclusive 20% off code for registration on the conference.

Can you answer the following question about Measure Up?

In our Measure Up podcast series with Debjani Deb of Empower Research, she mentions one key take-away message that marketers should learn, what is it?*

*Hint ‘ the podcast can be found here.

Comment below with your answer, we’ll randomly pick a winner from any correct entries.

New Speakers to Join Measure Up!


We’re pleased to announce that new speakers have been added to the Measure Up line-up.

Joining Frank O’Brien and Lincoln Lopez June 6th at 9:30am on the panel “The Metric Side of Social Media: How to Measure, Optimize and Harness your Followers” hear from Nancy Smith, VP Marketing and Communications, iRobot, Josh Herbert, CEO, Magellan Jets and Jessica Gioglio, Public Relations and Social Media Manager, Dunkin’ Brands, Inc.

For a full list of speakers at Measure Up, download the brochure here. For the most up-to-date Measure Up news and coverage, follow us on twitter @MeasureUpIIR.

We hope to see you at the conference this June ‘ Register with code MEASURE11BLOG for 15% off the standard rate. Register here.

New Speakers to Join Measure Up!


We’re pleased to announce that new speakers have been added to the Measure Up line-up.

Joining Frank O’Brien and Lincoln Lopez June 6th at 9:30am on the panel “The Metric Side of Social Media: How to Measure, Optimize and Harness your Followers” hear from Nancy Smith, VP Marketing and Communications, iRobot, Josh Herbert, CEO, Magellan Jets and Jessica Gioglio, Public Relations and Social Media Manager, Dunkin’ Brands, Inc.

For a full list of speakers at Measure Up, download the brochure here. For the most up-to-date Measure Up news and coverage, follow us on twitter @MeasureUpIIR.

We hope to see you at the conference this June ‘ Register with code MEASURE11BLOG for 15% off the standard rate. Register here.

Measure Up Podcast Series: Debjani Deb

Link
Over the next few weeks, in preparation for the Measure Up conference, we’ll be highlighting conversations focusing on marketing measurement best practices in a Measure Up podcast series. In today’s edition, Measure Up conference chair Guy Powell and Steven Groves, co-author of the recently launched book ROI of Social Media, interviewed Measure Up speaker Debjani Deb of EmPower Research. Deb will be presenting “Digital Media ROI: Stop. Don’t Run Away!” on Tuesday, June 7th at Measure Up.

For a sneak peek of the session, listen to the podcast here.

To learn more about Measure Up, visit the event webpage. Plus, follow us on twitter for continued updates @MeasureUpIIR.

We hope to see you at the conference this June ‘ Register with code MEASURE11BLOG for 15% off the standard rate. Register here.

Can a store’s external appearance affect customers?

In a recent research report from Retail Customer Experience, they discovered that while service and cost are two of the biggest factors that contribute a consumer’s entrance into a store, the external appearance can be just as important to a consumer.  In fact, of all the consumers surveyed, 96% believe that the appearance of the store is important or extremely important.  Over half the consumers surveyed stated that they have avoided entering a store due to the fact that the appearance from the outside lacked cleanliness and organization.

Have you considered the outside appearance of your store to consumers?  What other factors do believe contribute to consumers deciding to enter your store?

Measure Up Trivia Tuesday!

Interested in Marketing Measurement Analytics? The 2011 Measure Up conference is structured around integrating many fractured pieces of measurement analytics into one effective marketing strategy. Download the brochure to learn more.

Each week between now and the event we’re playing Measure Up Trivia Tuesday!

Today’s winner will receive an exclusive 20% off code for registration on the conference.

Can you answer the following question about Measure Up?

Naomi Hirabayashi, Director of Marketing at Do Something.org will be discussing what three main points during her presentation on mobile and web marketing analytics?*

*Hint ‘ this can only be found in the downloadable brochure.

Comment below with your answer, we’ll randomly pick a winner from any correct entries.
This post has been crossposted from the Community 2.0 blog.

Measure Up Trivia Tuesday!

Interested in Marketing Measurement Analytics? The 2011 Measure Up conference is structured around integrating many fractured pieces of measurement analytics into one effective marketing strategy. Download the brochure to learn more.

Each week between now and the event we’re playing Measure Up Trivia Tuesday!

Today’s winner will receive an exclusive 20% off code for registration on the conference.

Can you answer the following question about Measure Up?

Naomi Hirabayashi, Director of Marketing at Do Something.org will be discussing what three main points during her presentation on mobile and web marketing analytics?*

*Hint ‘ this can only be found in the downloadable brochure.

Comment below with your answer, we’ll randomly pick a winner from any correct entries.