Announcing The Market Resarch Event 2011

The Market Research Event 2011
November 7-9, 2011 
Orlando, FL

Last year we talked about rising to the expectations. This year it’s all about leading in a new direction. Join us as we connect the Best in Insights from Around the World. Get ready for the largest, most comprehensive event featuring the highest caliber content focused on the business value of market research.

Find out more about TMRE 2011.

2011 Keynotes confirmed to date include Ann Mulcahy, Former CEO, Xerox; Mimi Ito, Professor, Digital Anthropology, University of California, Irvine; Shaheen Ivengar, Author, The Art of Choosing; Jeremy Gutsche, Founder of Trendhunter.com, Author, Explaining Chaos; Bruce Bueno deMesquita, Consultant to CIA & Author, The Predictioneer’s Game; Mary Egan, SVP, Global Strategy, Starbucks.

And now you will get even more value for your investment:

  • ‘ More content ‘ 7 symposia and 9 breakout tracks total more than 140 sessions to choose from
  • ‘ More perspectives ‘ Over 160 speakers will share lessons you can use immediately to drastically improve the strategic impact of insights within your organization
  • ‘ More open ‘ With speakers and attendees traveling from Europe, India, South Africa, Brazil and more, learn from the best in market research from around the world
  • ‘ More networking ‘ Hours dedicated to building meaningful connections with your high level peers who DO NOT attend other conferences
  • ‘ More attendance ‘ More than 1200 participants projected for 2011 with 60% representing major client side companies

Lock in the LOWEST POSSIBLE RATE! Register by May 13th and Save $800 off the standard onsite rate. Mention priority code TMRE11BLOG. Register here. 

Flashback Friday: Measure Up Podcast Series

Flashback Friday: Measure Up Podcast Series
In a new addition to our Flashback Friday series we are highlighting content from the 2010 Measure Up event to gear up for Measure Up 2011. Measure Up 2011, June 6-8 in Boston, MA will focus on return on investment (ROI) as it relates to online activities; specifically, Social Media.

Looking back at Measure Up 2010, we revisit our Measure Up Speaker Spotlight: Alicia Rankin, Head of Research and Fan Insights, NFL.

Over the next few weeks, in preparation for the Measure Up Marketing conference we’ll be highlighting conversations focusing on marketing measurement best practices. Our first speaker is Alicia Rankin, Head of Research and Fan Insights, NFL.

Listen to the conversation:Discover Simple, Private Sharing at Drop.io

Download Alicia’s podcast here.
Download a transcript of the podcast here.

Interested in hearing more from quality speakers like this? Register for Measure Up 2011, June 6-8 2011 in Boston, MA here.

To stay up to date on Social ROI and marketing analytics news, follow Measure Up on Twitter at @MeasureUpIIR or connect on LinkedIn.

Measure Up Podcast Series: Duncan Houldsworth of Time Warner Cable

This post has been cross-posted with our Community 2.0 blog.
Over the next few weeks, in preparation for the Measure Up conference, we’ll be highlighting conversations focusing on marketing measurement best practices in a Measure Up podcast series. In today’s edition, Measure Up conference chair Guy Powell and Steven Groves, co-author of the recently launched book ROI of Social Media, interviewed Duncan Houldsworth of Time Warner Cable. For a sneak peek at Duncan Houldsworth’s keynote session ‘In The Face of Fierce Competition; How Competitive Insight Can Drive Performance in a Multi-Channel World,’ listen to the podcast here. To learn more about Measure Up, visit the event webpage. Plus, follow us on twitter for continued updates @MeasureUpIIR. We hope to see you at the conference this June ‘ Register here!

Measure Up Podcast Series: Duncan Houldsworth of Time Warner Cable

Over the next few weeks, in preparation for the Measure Up conference, we’ll be highlighting conversations focusing on marketing measurement best practices in a Measure Up podcast series. In today’s edition, Measure Up conference chair Guy Powell and Steven Groves, co-author of the recently launched book ROI of Social Media, interviewed Duncan Houldsworth of Time Warner Cable. For a sneak peek at Duncan Houldsworth’s keynote session ‘In The Face of Fierce Competition; How Competitive Insight Can Drive Performance in a Multi-Channel World,’ listen to the podcast here. To learn more about Measure Up, visit the event webpage. Plus, follow us on twitter for continued updates @MeasureUpIIR. We hope to see you at the conference this June ‘ Register here!

Top Reasons to Attend Measure Up

At this year’s #SocialC20 conference there was a lot of discussion on measurement and ROI. If you’re looking to delve further into these topics, consider joining us for Measure Up 2011, June 6-8 in Boston, MA. Measure Up is the world’s most comprehensive cross-dimensional view of marketing measurement best practices and this year the event will focus on return on investment (ROI) as it relates to online activities; exclusively, Social Media.

Preview Your Experience, View Pictures From Last Year’s Measure Up Event:

We’ve pulled together some of the top reasons to attend Measure Up, read on to learn more:

1. Stellar Speakers. With seven keynotes (including Sean Bruich, Measurement & Insights Research, Monetization Analytics at Facebook) and 30+ other speakers from across the marketing measurement and analytics space, we have packed our agenda with luminaries who live in the trenches of understanding the ROI of marketing campaigns.

2. Latest case studies, trends and insights. Industry leaders sharing their first-hand experiences include: SABMiller PLC, Verizon, TiVo, Shell, Johnson & Johnson, Allstate Insurance, U.S. Army, United Federal Credit Union, Time Warner Cable and more.

3. Probing Pre-con. Most Measure Up attendees also attend our pre-conference, which gives them an opportunity to dig deep into specifics of a single topic or issue. This year we explore B2B Social Media Metrics and New Generation Marketing Mix Modeling.

4. General Session Agenda. A brand new format allows you to attend every session you’ve signed up for so you don’t miss anything on the program.

5. Network with Your Peers. Listen, collaborate and learn from your peers. Find out how they’re measuring marketing in their organization and how you can improve your measurement process.

6. Event Executive Summary. Measure Up is the only collaborative event that offers a event debrief with real-time practical insights for you to take back to your company and share.

7. New speakers to join our roster! Stay tuned for program and speaker updates.

Interested in joining us? Register today.
Learn more, follow Measure Up on twitter @MeasureUpIIR

Flashback Friday: Measure Up Podcast Series

In a new addition to our Flashback Friday series we are highlighting content from the 2010 Measure Up event to gear up for Measure Up 2011. Measure Up 2011, June 6-8 in Boston, MA will focus on return on investment (ROI) as it relates to online activities; exclusively, Social Media.

Looking back at Measure Up 2010, we revisit our Measure Up Speaker Spotlight: Aneta Hall, Pitney Bowes

Over the next few weeks, in preparation for the Measure Up Marketing conference we’ll be highlighting conversations focusing on marketing measurement best practices. Our first speaker is Aneta Hall, Pitney Bowes.

Read Aneta’s Podcast Transcript here.

This blog post is co-posted with StevenGroves.com.
Social media in the enterprise is creating a huge shift in many companies, but what happens when a 90 year old company decides to invest in a process of listening to their customers and actually letting them talk to one another?
As part of the series around the ROI of Social Media, and leading up to the 2010 MeasureUp Conference in Chicago next month, we interview Aneta Hall, the Emerging Media Manager at Pitney Bowes. She is a presenter at the 2010 MeasureUp Conference in Chicago, where her topic is ‘From Fear to Trust ‘ Employee Engagement in Social Media’.
Aneta introduces us to the processes Pitney Bowes (PB), as a 90 year old company, has adopted using social media to connect with prospects, customers, employees and stakeholders around their mail and information needs. The changes have driven real change in the various business units, particularly as in the last 10 years they have acquired a variety of businesses. PB now provides a broad range of solutions to the market, not only in mail instruments and document management, but also location intelligence, traffic pattern analysis, predictive intelligence, and relationship marketing. Aneta shares how sees social media technology supporting the ability to tell the PB story to the market.
The role of the Emerging Media Manger at Pitney Bowes is to help the organization understand and constantly analyze the evolving landscape of social media. In her role, Aneta teaches other how to use the technology and she often presents the model outlined in Chris Brogans’ awesome book, ‘Trust Agents‘. She also maintains the strategic roadmap for PB and is often glued to the PB Radian6 console, because of the value she places on listening to the conversation in social media versus trying to use social media as just another channel to broadcast the same messages used in traditional media.
Pitney Bowes is using the information Aneta manages for several of their business units. As you might expect, some are more advanced than others in their use, but most are looking to up their social media investment in 2010 and take advantage of what social media can provide.
The major topic she finds herself discussing with business unit leaders is in the sustainability of the social media effort. Aneta sees covering this issue as a key component of her work and that means the units find they need to invest in training, guidelines, tools and tactics that support users, and providing a ‘loose governance’ structure that does not stifle the conversation between PB and it’s audience.

Interested in hearing more from quality speakers like this? Register for Measure Up 2011, June 6-8 2011 in Boston, MA here. To stay up to date on Social ROI and marketing analytics news, follow Measure Up on Twitter at @MeasureUpIIR or connect on LinkedIn.

Study Shows Research Industry Braced For And By Rapid Change

April 20th, 2011 New York, NY: GreenBook today announced the release of the Spring 2011 edition of the GreenBook Research Industry Trends Report (GRIT).

Sponsors of the Report include Market Research Global Alliance, Next Gen Market Research, Infosurv, iCharts, Interviewing Service of America, Surveys & Forecasts, LLC, StrategyOne, OnePoint Mobile Surveys, Anderson Analytics, the FTO, Brand3Sixty, and LMC Group.

Now in its 9th year, GRIT will feature two editions in 2011. The Spring 2011 edition focuses on research technology and innovation. The next edition, due to field in June, will explore ongoing trend trackers, social media adoption in the industry, future predictions, and the role of influencers in market research.

The Report shows a market research industry undergoing systemic and tactical change at a pace expected to accelerate. Whether that change is welcomed as opportunity or resisted as a threat depends to a large extent on age. Younger researchers with less experience in ‘the old ways’ are confident they can adapt, while older researchers (with some highly notable exceptions) see their professional world and some of their professional standards cast aside as irrelevant or even damaging.

Some of the highlight findings contained in the report include:

  • ‘ The major structural and systemic changes being faced by those in the marketing research industry.
  • ‘ Despite a backdrop of professional pessimism, anticipated levels of future research spending are actually favorable.
  • ‘ The Top 50 Market Research Firms Perceived to be Innovative.
  • ‘ Gaps between Suppliers and Buyers, tenure in the industry, age of respondents and geographic location exist when it comes to emerging technology adoption.
  • ‘ Social media, mobile, MROCs and text analytics are the newer techniques most likely to be used in the foreseeable future.
  • ‘ Utilizing the latest and most advanced technology is certainly important to both clients and suppliers, but the business relationship itself ‘ personal service, responsiveness, and attentiveness ‘ rises to the very top of the list of decision-making criteria.

Leonard Murphy, Creator and Executive Editor of the GreenBook Research Industry Trends Report commented on the release: ‘After 8 years, GRIT is the leading and most comprehensive survey of our industry, and we believe that taking our own pulse has never been more important. We promised the industry colorful and comprehensive insights into how research buyers and providers are adapting to the current economy, to emerging technologies, and to the winds of change many feel are buffeting our profession and industry. I think the market research industry will find that we fulfilled our promise. Regardless of your role in the industry ‘ client-side, supplier-side, academic ‘ we think you’ll find the results of this groundbreaking study vitally important and intensely interesting!’

Lukas Pospichal, Managing Director of GreenBook explained the goals of the initiative: ‘For this iteration we continue to track all the trends in the industry that we have traditionally focused on, but we have made a strategic decision to turn our sights to the future. Our goal with this edition is to offer insights into innovation in the market research industry, into the pace of new technology adoption, into what companies are leading the industry forward, and into what the industry may be like in the future. We think we met and exceed these goals with the help of our sponsoring partners and most importantly, participants in the study. ‘

In years past, thousands of global industry professionals have downloaded this report, and findings have been cited at industry events, in numerous industry journals and in academic publications. This year the results will be part of the opening session at the IIR Technology Driven Market Research event in May and will be reported on in several webinars and leading blogs.

The report can be accessed at http://www.greenbookblog.org/GRIT/.

About GreenBook:

GreenBook brings resources to market researchers on both sides of the table and offers effective marketing opportunities in a variety of targeted media. The GreenBook media platform now includes the flagship GreenBook Directory (online and in print), specialized GreenBook Health directory, GreenBook Blog, Research Vibes ‘ a customizable market research portal, New Qualitative Research guide and directory (online and in print), and a new publishing program to provide stimulating, practical, and timely content on topics and issues relevant to the industry. While becoming a rich source of marketing research content, GreenBook continues to be the destination for detailed and accurate information on research providers of all types.

Who can you meet at the Technology Driven Market Research Event?

The industry’s breakout event for 2011, the Technology Driven Market Research Event, is only 2 weeks away – have you signed up yet?

Secure your spot and collaborate with today’s leaders in technology and research. Plus, we’ve got some exciting news that you can’t miss:

Who else will be joining us?

20 20 Technology * Advanis Incorporated * Alterian * Altria * American Girl * American Honda Motor * Amway Corporation * Anderson Analytics LLC * AYTM Ask Your Target Market * Bain & Co. * Ball Corporation * Bayer Healthcare * Bloomberg * Bovitz Research Group * BP Fuels Value Chain Marketing * Brand360 * Brown Forman Beverages * C&R Research * Campos Market Research * Capital One Canada * CareerBuilder * Civic Science Inc. * Crimson Hexagon * CT Marketing Research * Cutting Edge Research * DavidDalka.com * Delmonte * DemandROMI * Disney Destinations * Dole Fresh Vegetables * ESPN Inc. * Flamingo Research * Forrester Research * General Motors * GMI * Gongos Research * Hallmark Cards * iCharts * Illume Infosurv * Integer Group * Intel Corporation * Interviewing Services of America * Intuit * iPinion * IPSOS * JD Power & Associates * John Deere * Kao Brands * KL Communications * Knowledge Networks * Kohls * Kraft Foods * Land O Lakes * Leo Burnett * Luth Research * MARC Research * Market Strategies International * Marketing Analysts Inc. * MarketVision Research * MedPanel * MetLife * Microsoft Corporation * Millward Brown * Morpace * MSW Research * Nestle Purina Petcare * Nestle USA * NetBase Solutions * NeuroFocus * Newell Rubbermaid * Next Stage Evolution * NORC at the University of Chicago * Olson Research Group * One Point Mobile Surveys * P&G Healthcare * Pittsburgh Post-Gazette * Procter & Gamble * Pureprofile * Qualcomm * Qualvu * Resource Systems Group * RFL Communication * RSG Inc. * RTI International * Sam’s Club * Samsung Electronics * Schlesinger Associates * SJR Group * Smith-Dahmer Associates * Socractic * Southwest Airlines * Sterling Rice Group * StrategyOne * Survey Analytics * Symphonetic Insight * Symrise Inc. * Takeda Pharmaceuticals America * Techneos Systems * The American Institute of Architecture * The Cleveland Clinic * The NPD Group * ThinkVine * TNS Infratest Forschung GmbH * Tribune Media Services * TXTEAGLE * uSamp * Visa International * Vision Critical * Vistaprint * Warner Home Video * Wells Dairy * Wisconsin Milk Marketing Board * WL Gore & Associates * Wm Wrigley Jr Company * Zynga

As a reader of The Market Research Event blog, we’re offering you an exclusive discount of 20% off the standard rate when you (or a colleague) register for TMRE & Technology Driven Market Research! Mention code TMDRBLOG. Register here.

#SocialC20 Blog Round-up

If content was king at this year’s Social Media and Communities 2.0 conference, then we would be remiss to not give a hat tip to some of the great content producers out there sharing about their experiences.

Cindy Meltzer presented her Top 5 Takeaways.

Christine Perkett talked about the definition of “Trust.”

Chris Neal of CMB discussed planning, focus and accountability.

The Project Management Bistro liveblogged several sessions.

Rachel Luxemburg shared her slide deck here.

Did you blog about the event? Take photos or video? Share with us in the comments, we’d love to hear your thoughts.

Disruptive Innovation Winner Communispace

This blog is co-posted with Next Generation Market Research.

Diane Hessan of Communispace speaks to Tom H. C. Anderson about Next Gen Research, innovation and the recent sale to Omnicom

Tom: Your company recently received the agency side NGMR Disruptive Innovation Award at the TMRE. You’ve certainly played a big role in what I’ve been calling Next Gen Market Research. The term ‘MROC’ (Market Research Online Community) seems so commonplace now, but it certainly wasn’t even just a couple of years ago. How did this all happen?

Diane: It’s been a long journey! When we first started building insights communities in 2000, people just didn’t like the idea. People would say,

‘No one is on the internet, and so this isn’t representative of my market’
Or
‘Who ARE these people and why would anyone give advice to a brand’?
Or
‘Why would you engage in a conversation with someone over time when research principles say that you should only ask them once or they’ll be biased’?

What we knew was that the people with concerns were not our clients. Our clients were excited and happy, and that gave us tremendous inspiration to keep innovating. I think that communities became more mainstream as social media became credible, but I also think it was a physics issue: there are now a critical mass of companies that use communities to generate insights and they are getting great results. It’s just not that risky anymore! We have built and managed about 425 communities for some of the best brands in the world, and that means we have made more mistakes than you can imagine. Of course, about 1/3 of our clients have been working with us for more than 5 years, and we are ever grateful to them for working with us when it wasn’t ‘fashionable’.

Tom: Specifically, what are some examples of the types of insights that are easier to get out of insights communities than from other research?

Diane: Our clients will often challenge us to help them learn things about their consumers that they had never thought of before. With a community, you get true consumer immersion to understand their wants, dreams, frustrations, beliefs and more. On a daily basis! The result is that you become smarter, more innovative and more empathetic as an organization.

More specifically, communities are especially helpful in certain arenas. One is related to whenever you need to do a deep dive on consumers over time – to understand the ‘why’s’ behind your data. Because community members are building relationships with each other, they often share information that they just wouldn’t share in a less intimate environment. Other categories would include when you need to bring consumers to life, or when you need very fast reads on decisions, testing hypotheses, and so on. Of course, communities are really fantastic for that ‘fuzzy front end’ of innovation.

The real breakthrough with communities is about continuity. Instead of doing ad hoc projects with consumers which is often inefficient in these days of social media, the constant stream of insights can transform companies. You get a 360 degree view of community members in a way that is richer, more nuanced, more textured. It’s like ethnography on steroids.

Of course, despite my passion for communities, there are many things you wouldn’t use a community for, such as forecasting, sizing a market, brand equity studies, segmentation, or major decisions that really require substantial scientific validation.

Tom: Communispace was just sold to Omnicom, and this came as a surprise to many. Why did you decide to sell? Why Omnicom?

We didn’t sell to ‘exit’ the business. In fact, no one on our leadership team is leaving. We basically sold because our opportunities are all related to faster innovation and broader distribution. For example, it’s very difficult to become a truly global company on our own. Omnicom has 5000 clients in 100 countries, and thus, they can help us expand much faster. We are also excited that they are known for letting their companies remain independent. We think our culture is absolutely critical to how we deliver and we know that Omnicom isn’t interested in messing that up.

Diane: Seems like a good strategy. What have you learned from this process that you can share with other research firms who may be considering similar options?

Well, I’m a big culture person. So, I’d say that people spend a tremendous amount of time worrying about their purchase price and not enough time exploring whether they are selling to a partner that will create a great future with them – and whether that partnership will work culturally. When I see acquisitions fail, it’s usually about the soft stuff and not the deal structure.

For the rest of the article, visit the NGMR Blog here.