Happy Holidays from The Market Research Event!

We’re taking some time off from our coverage of market research to celebrate the season with our loved ones. We want to sincerely thank you for your readership, your comments and your participation. We look forward to returning to the world of market research in 2011!

Here are our top posts from 2010:
Best Buy changes customer centricity with segmentation
Disruptive Innovation: A Research Industry Award That Rewards Everyone?
TMRE 2010: Tablet Computers, Closed Internet Applications and The Future of Research

We wish you Happy Holidays!

Happy Holidays from Customers 1st!

We’re taking some time off from our coverage of customer service to celebrate the season with our loved ones. We want to sincerely thank you for your readership, your comments and your participation. We look forward to returning to the world of customer service management in 2011!

Here are our top Customers 1st posts from 2010:
New customer experience measurement system for USPS
NACCM 2010: Day 2 in Pictures
NACCM 2010: Rogers Communications’ Customer Retention & Satisfaction Approach

We wish you Happy Holidays!

Happy Holidays from Community 2.0!

We’re taking some time off from our coverage of online communities to celebrate the season with our loved ones. We want to sincerely thank you for your readership, your comments and your participation. We look forward to returning to the world of Community 2.0 in 2011!

Here are our top Community 2.0 posts from 2010:
VW’s Social Media Campaign “Punch”
How Open Do I Need to Be REALLY? Charlene Li Responds
Walmarts Black Friday Ads Go Viral Early

We wish you Happy Holidays!

OPEN CALL FOR SPONSORSHIPS for Social Media & Community 2.0 2011

The Social Media & Community 2.0 Strategies team is currently accepting proposals for event sponsorship. As a Sponsor/Partner you will have the exclusive opportunity to highlight your expertise and showcase your offerings, while securing your role as an “Industry Thought Leader”.

Our goal is to provide a comprehensive environment that simulates a marketplace whereby the tools, technology and expertise are integrated into the philosophy and offerings of the event. Our goal is to ensure the solutions provided match the needs of our Social Media & Community 2.0 Strategies audience.

If you have something new, unique, valuable or revolutionary to showcase then please read on.

Social Media & Community 2.0 Strategies is doing an OPEN CALL FOR SPONSORSHIPS – providing you with the unparalleled opportunity to connect meaningfully with industry leaders. Past attending companies include: Tropicana Las Vegas, Southwest Air, SEGA of America, Travel Channel, Whole Foods, PepsiCo, General Mills, McDonald’s, Best Buy, Turner Broadcasting, Fidelity Investments & more.

To ensure our attendees are being exposed to the latest tools, solutions and technologies, we are now accepting submissions for a limited number of presentations, branded opportunities and exhibit spots. If you are selected you will be contacted with more information and pricing details for our sponsorship and exhibition packages, all of which can be customized based on your specific marketing goals and objectives.

Please submit a one-to three-page written profile outlining your company’s innovative product, process, or solution addressing the following data points in the format outlined below. We will review and notify you of the status of your application once the review process in completed (approximately 1 week).

1. Name of the innovation/solution
2. Summary of the innovation/solution including:

  • a. What problem does your innovative product/service solve?
  • b. How is your product/solution unique?
  • c. What is the significance and importance of this innovation to you
  • d. What type of exposure are you looking to secure?
  • e. How important is branding to your company?

Email your profiles to Sarene Yablonsky, Sales Manager of Social Media & Community 2.0 Strategies at syablonsky@iirusa.com.

More time is now spent online than watching TV

In a recent article at the Wall Street Journal’s blog Digits, they look at how consumers time has shifted and they as much time online as they do watching television. Individuals aren’t reducing their television watching time, but instead reducing the amount of time they spend reading magazines offline and listening to the radio. In a recent report by Jacqueline Anderson, she states that she believes people are most likely to adopt technology that fills a general need and fits easily with other things they were doing anyway.

Does this new finding surprise you? Do you believe that this shift in time spent online will continue to increase? How much does it have to do with the personalization that online sources and networks offer?

Measure Up Conference 2011 – Official Call for Presenters Now Open

Measure Up – The New World of Marketing Analytics: The Integration of Traditional & Social Media
June 6-8, 2011

Due to the high volume of submissions, we suggest you submit your proposal early and no later than Friday, December 17, 2010 to Stacy Levyn, Conference Producer at slevyn@iirusa.com or 646.895.7335.

About the Event
The 2011 Measure Up Conference is a business event structured around integrating many fractured pieces of measurement analytics into one effective marketing strategy. Specifically, the event will focus on return on investment as it relates to online activities; exclusively, Social Media. Rather than reinforcing the separation between digital versus traditional media, Measure Up promotes the combination of all marketing measurement analytics processes. Learn how companies are using cross channel integration to create business value through the use of Social Media Analytics.

Measure Up will be holding a unique symposium which will showcase:
B2B Social Media Metrics AND Next Generation Marketing Mix Modeling.

Event Focus & Key Themes:
‘ B2B Social Media Metrics
‘ Marketing Accountability
‘ Setting Clear and Measurable KPI’s
‘ Brand Measurement
‘ Customer Strategy
‘ Linking Customer Insight to Financial Value
‘ Digital Advertising
‘ Social Media
‘ Mobile Marketing Analytics
‘ Twitter ROI
‘ Marketing Mix Optimization
‘ Cost Marketing
‘ Marketing Operations
‘ The Agency Relationship

Past Speakers Include:
‘ Lisa Wellington, Marketing Sciences, THE COCA-COLA COMPANY
‘ Greg Michaels, Director, Analytics Kraft Foods International, KRAFT FOODS, INC.
‘ Robert Harles, VP, Community, SEARS HOLDINGS COMPANY
‘ Jason Ferrara, VP, Corporate Marketing, CAREERBUILDER.COM
‘ Esmee Williams, VO, Marketing, ALLRECIPES.COM
‘ Lewis Goldman, SVP, Brand Marketing, 1800FLOWERS
‘ Yardena Montague-Rand, Market Research, FIDELITY INVESTMENTS
‘ Gretchen Harding, Senior Marketing Manager, INTUIT
‘ Melanie Davis, Director of Marketplace Insights, AMERICAN EXPRESS
‘ Shannon A. Balliet, Recent Director of Database Marketing & Customer Data Integration, CARNIVAL CRUISE LINES
‘ Alicia Z. Rankin, Head of Research and Fan Insights, NATIONAL FOOTBALL LEAGUE
‘ Tomas Emmers, Consumer & Market Insights Director, Home & Personal Care Categories, Brand Building, North America, UNILEVER
‘ Julie L. Propper, Director, Advertising Analytics, ESPN

The Audience:
Marketing science, analysts, marketing, finance, strategy, branding, market research, marketing communications and media.

Speakers receive FREE admission to the conference as well as any pre-conference activity such as workshops or symposium.

Sponsorship & Exhibition Opportunities:
If you are interested in sponsorship or exhibit opportunities please contact Jon Saxe at jsaxe@iirusa.com.

Interested in Becoming a Media Partner or Featured Event Blogger?
Contact Alexandra Saland at asaland@iirusa.com

Call for Presenters:
For consideration, please email slevyn@iirusa.com with the following information by Friday, December 17, 2010.
‘ Proposed speaker name(s), job title(s), and company name(s)
‘ Contact information including address, telephone and fax numbers and e-mail
‘ Talk title
‘ The main theme you plan to address
‘ Summary of the presentation (3-5 sentences)
‘ Please indicate what is NEW about the presentation
‘ What the audience will gain from your presentation (please list 3-5 key ‘take-aways’)
‘ Previous conference experience
‘ Short bio

Due to the high volume of responses, we are unable to respond to each submission. All those selected to participate as speakers will be notified shortly after the deadline.

Thank you for your interest in the Measure Up Conference. Check for updates and discussion related to the event at www.iirusa.com/measureup. We look forward to receiving your proposal!

The 2011 Social Media & Community 2.0 Strategies Conference

In a space that is evolving so quickly, social media is on the forefront of every business leaders mind. There is a need to stay connected on LinkedIn. Companies must understand and improve strategic efforts in the community space. It is no longer about having the right tools, but rather, about executing the right strategy, operations and results.

Join us this April 4-6, 2011 in Boston for Social Media & Community 2.0 Strategies to hear real life stories on establishing new practices for social media strategies that promote business results. We are bringing together community experts with lines of business leaders who are effectively changing the ways in which we communicate and engage with our customers.

We are excited to announce this year’s keynotes:
Marc Gob??, Chairman, EMOTIONAL BRANDING
James Fowler, Author, CONNECTED
Scott Stratten, President, UNMARKETING

Plus, we have over 35+ cross-industry speakers from companies! Visit the webpage to download the brochure for the full speaker list and session details:

Be a part of the evolution and register today! As a reader of the Community 2.0 blog, you can receive an exclusive discount 15% off of the standard rates when you register using priority code SOCIAL11BLOG1.