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With over 100 sessions and more than 125 expert speakers, The Market Research Event is comparable to the experience of 6 conferences in just one trip. It’s not enough for researchers to just come to the table, they are expected to deliver value. Client, customer and stakeholder expectations are rising. Respond to your call of duty at The Market Research Event. With uncertainty still lingering, leaders are looking to research and insights to help companies usher in a new age of transparency, authenticity and profitability.
Who has registered to attend The Market Research Event 2010?
3M, Adobe Systems, Ally Financial, Altria, American Express Business Travel, American Water, Ameriprise Financial, ANZ National Bank, Applica/Russell Hobbs, ARC, BBC Global News, Bel Brands USA, Best Buy, Bush Brothers & Company, Cablevision Systems Corporation, Cambiar, Campbell Soup Company, CareCredit A GE Money Company, Charles Schwab & Company, Church & Dwight, Ciba Vision Corp, Clorox, Cuna Mutual, CVS Caremark, Darden Restaurants, Dell, Dole Fresh Vegetables, E&J Gallo, eBay, ESPN, Facebook, Frank Magid Associates, General Electric, Georgia Pacific, Google TV, Grupo Cuauhtemoc Moctezma, Guardian Life, H&R Block, Hamilton Beach, Hartz Mountain Corporation, Hershey Company, Hilton Hotels Corporation, HJ Heinz, Horace Mann Companies, Hyundai Motor America, IBM, Ingersoll Rand, Intel, Intuit, Irving Oil Corp, JD Power & Associates, Johnson & Johnson, JPMorgan Chase, Kao Brands, Kimberly Clark Corporation, Kraft Foods, Lincoln Financial Group, Lockerz, Luxottica Retail NA, Master Card Advisors, McCormick & Company Inc, MetLife Auto & Health, Microsoft, NBC Universal, Nestle USA, Netflix Inc, Omnicell, PBS Sprout, PepsiCo, Pershing LLC a BNY Mellon Company, Pfizer, Pharmavite, Procter & Gamble, Provide Commerce, Publix Super Markets Inc, QVC, Recreational Equipment, Inc. (REI), Rich Products Corporation, Robert Bosch Tool Corporation, Roche Diagnostics Corporation, Rubbermaid Consumer Products, Saatchi & Saatchi Wellness, Sam’s Club, Sargento Foods Inc, Schoolcraft College, Scott’s Miracle Grow, Seagate Technology, Shutterfly.com, Solar Winds, Sony Electronics, Southwest Airlines, Starbucks Coffee Company, Strottman International, Taco Bell, Target, TDS Telecom, Techneos Systems Inc, Texas Instruments Inc, The Coca Cola Company, The Sound Europe, The Sound NYC, TiVo, Toyota Motor Sales, Travel Channel, ubercool, Universal Studios, Walt Disney Parks and Resorts, Warner Bros Studios, WD 40, Windsor Foods, Wizards of the Coast, Wm Wrigley Jr. Company, and many more!
For more information on TMRE and the sessions you will hear at the event, visit our webpage.
Reuters reports that social media has helped to boost voter turnout and awareness during the Kenyan elections. Over 12.5M Kenyans have registered to vote in the elections, which will decide whether to adopt a new constitution. As a pioneer in mobile technology, nearly 50% of citizens have access to the web. According to Aly Khan Satchu, a prolific Twitter user with over 5,000 followers, “We have gone from being able to communicate amongst a few people … to be able to reach thousands of people in one go on a democratic platform. It’s revolutionary, I think. It is a trend in society where people can actually gather in scale and can respond … going forward, it is going to be an important area for politics and the way the country engages.” What can we learn from the Kenyan use of social media? Can we use this information to help other countries?
Todd Wright of NBC Miami reports that the same airline that has announced a $45 charge to bring luggage on a flight is at it again. The airline, in an effort to give customers the ” absolute lowest possible base fare” has announced that it will begin charging customers for customer service. Unlike a few banks that charge for live customer support via phone, this charge would occur if a customer asks for help from a customer service representative at the airport. According to a Spirit representative, “This is all part of Spirit’s business model to offer customers the absolute lowest possible base fare and then give customers the purchasing power to choose what they do and don’t want to add on,” Spirit released in a statement. “Although we won’t be charging to use the bathroom, because this is a necessity to getting from point A to point B, we are always reviewing a variety of possibilities that would allow us to lower fares by unbundling options from the base fare that are not necessary.”
Should customers be charged for customer service simply to get a lower price? We’d like to hear your thoughts.
Joshua Karpf is Head of Digital and Social Media at PepsiCo, a $40 billion global beverage and snacks company with a portfolio of iconic brands including Pepsi, Frito-Lay, Gatorade and Quaker Oats. In his role, he helps develops programs that leverage digital media to communicate with online and offline constituencies, build connections and deliver on company objectives. He also leads educational efforts in this area around the company. Prior to joining PepsiCo Josh spent six years at the General Electric Company in social media, marketing communications, employee communications and public relations.
Join Joshua for his presentation, “Building Meaningful Relationships: PepsiCo Connects Online and Offline Using Social Media” at 3:00pm, on Wednesday, October 27th at NACCM 2010. Learn how PepsiCo is using digital and social media channels to build their reputation and connect with loyal customers as well as potential new influencers. By leveraging digital storytelling and conversational marketing to drive news creations, PepsiCo has gone from impressions to connections. In this session we will discuss tools for the trade, how to operated a digital communications team and best practices on execution. Download the brochure and register today!
Nigel Hollis has an interesting breakdown of the Old Spice viral campaign success. He noted that the campaign, “The Man Your Man Could Smell Like,’ was successful because of appropriate planning and execution; not just social media. Hollis writes, that the success of the ad gives us a clear road map to viral success:
- Identify an appealing and distinctive idea.
- Seed the campaign idea broadly to establish interest.
- Then engage people directly.
We encourage you to check out Hollis’ article here. The real reasons behind the viral success of Old Spice
What do you think attributed to the success of the campaign? Let us know.
The Market Research Event’s Conference Director Krista Vazquez is teaming up with some of the speakers from TMRE. This week, we are featuring the podcast we recorded with Kelley Styring, where she talks about what drew her to market research, where the industry is heading, and even why some reseachers feel they aren’t having enough impact in their organizations.
Visit The Research Insider to download the podcast and read the transcript!
PCMagazine.com reports that Amazon has rolled out a new application to help customers with purchase decisions based on their use of Facebook. According to the report, the match-up will also give Amazon shoppers a heads-up about a friend’s upcoming birthday, in case they want to use Amazon to buy them a gift. For those who remember Facebook’s ill-advised Beacon program, which shared your purchase activity on third-party sites in your Facebook news feed and was dumped in September 2009, rest assured that this link-up will not share your Amazon purchase history on Facebook. You can purchase a “Twilight” book or a Justin Bieber album without fear of mockery from your Facebook friends.
Will you connect with the new feature? How do you feel about about “social shopping” – would you be willing to try, or try it again?
CNET.com reports that the mobile phone provider, T-Mobile had taken the top customer care spot for J.D. Power & Associates among the US mobile carriers. According to the report, T-Mobile garnered a score of 777 points out of a possible 1,000. AT&T came in second place with 757 points, Verizon Wireless was third with 749 points, and Sprint Nextel brought up the rear with 734 pints. J.D Power did not survey U.S. Cellular or any of the regional carriers. Released twice a year, the wireless customer care study is based on feedback from subscribers who have contacted their carriers during the last six months. For the latest results, J.D. Power surveyed 9,690 customers.
What has attributed to T-Mobile’s success at the top for customer satisfaction? As customer service professionals know, it goes beyond just a friendly voice at the other end of the call. So what’s T-Mobile’s secret? We’d like to hear your thoughts.
Time: 2:00PM – 3:00 PM EDT
Register here: https://www1.gotomeeting.com/register/158148440
Mention Priority code: MWS0034Blog
About the web seminar:
In Maritz Research’s 2010 Voice of the Customer Challenges and Practices Study, client-side researchers indicated their biggest challenges were linking survey measures to financial/business results and linking VOC information to internal business processes and metrics. Our own clients have told us that the ability to link survey research information to other business information is the “Holy Grail” within their companies.
As a leader in Customer Experience Measurement, Maritz Research is proud to present Keith Chrzan, Vice President, Marketing Sciences, who will discuss our unique perspective regarding the formal, statistical process that enables us to connect various types of data sources to others. Keith will discuss the varying levels of linkage sophistication, the obstacles that face marketers wishing to perform linkage, and the experience we’ve gained with a large number of linkage engagements. Researchers, operations leaders and those charged with performance improvement in their company’s channels will find this discussion an essential primer before attempting to connect the Voice of their Customers to other business data.
We look forward to your attendance. Don’t miss it!
Keith Chrzan, VP of Marketing Sciences, Maritz Research