A Community Manager is one that motivates, educates and connects with your audience online. These individuals must possess stellar communication skills and they must be properly educated on your company’s service or product. So how does the community manager differ from a customer relationship manager or a marketing manager? Many companies are asking the same question. Customerthink.com writes,that if you want to ensure that your customer experience extends beyond the store to the conversation online, then hiring a community manager (or team) to manage your online customer experience should be a priority for any organization.
How does your organization use community managers in your customer outreach?
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