Some doctors connecting to local community through Facebook

Last week in USA Today, Rita Rubin looked at how some doctors are using social media to connect with their patients. An OB/GYN in Texas has replaced their babies wall in the office with a Facebook Fan Page, where pictures of the babies are now displayed. These fanpages have also become places where people come to ask their questions and look for information. While many doctors choose to remain anonymous, others have found it as a way to connect with their patients. Rubin relates this to how doctors used to make house calls and join the community of the towns they served. Read the full article here.

What do you think? Should doctors be connecting with their patients via Facebook? What privacy risks can Facebook Pages bring?

This blog is co-posted with the ePharma Summit.

This week save $600 on The Market Research Event

The Market Research Event 2010 is on track to SELL OUT! Be sure to register early so you aren’t the one who is left behind. More than 800 top level market research and consumer insights professionals are expected to attend – with more than 60% from the client-side.
Hundreds of your colleagues have already signed up to attend the “World’s Top MR Event”.


Including senior research, insights and marketing executives from:
20/20 Research * Google * Procter & Gamble * 3M Greenfield Online * Product Ventures * Acosta Sales & Marketing * Groupnet * Psyma International Inc * Adobe Systems * Grupo Cuauhtemoc Moctezma * Publix Super Markets Inc * AIP Corporation * Guardian Life * Quick Test/Heakin * Altria * H&R Block * Recreational Equipment, Inc. (REI) * American Express Business Travel * Hall & Partners * Rich Products Corporation * American Water * Hamilton Beach Brands * Roche Diagnostics * Ameriprise Financial * Hartz Mountain Corporation * Saatchi & Saatchi Wellness * Analytic Partners * Heinz * Sachs Insights * ANZ National Bank * Hershey Company * Sam’s Club * Applica/Russell Hobbs * Hilton Hotels Corporation * Savitz Research * Authentic Response * HJ Heinz * Schlesinger Associates * Avis Budget Group Horace Mann Companies * Schoolcraft College * Bbc Global News * Hotspex Inc * Scott’s Miracle Grow * Benenson Strategy Group * Hyundai Motor America * Seagate Technology * Best Buy * IBM * Seek Research * Burke * Ideas to Go * Sensory Logic * Bush Brothers & Company * iModerate * Shutterfly.Com * Buzzback Market Research * Ingersoll Rand * Skim Analytics * C & R Research * Innerscope Research * Smartrevenue * C&C Market Research Insight Information & Consulting Services * Smith Hanley * C&R Research Insight Marketing Systems * Society of Actuaries * Cablevision Systems Corporation * Insight Research Group * Socratic Technologies * Cambiar * Insightexpress * Solar Winds * Campbell Soup Company * Insightography * Sony Electronics * Carecredit – A Ge Money Company * Intel * Southwest Airlines * Center for Strategy Research * Invoke Solutions * Starbucks Coffee Company * Central Michigan University * Ipsos * Sterling Brands * Chadwick Martin Bailey * Irving Oil Corp * Sterling Rice Group * Charles Schwab & Company * Jd Power & Associates * Strategyone * Church & Dwight Company Inc * Johnson & Johnson * Strottman International * Clorox * Kao Brands Company * Survey Sampling International * CMI* Kimberly Clark Corporation * Surveygizmo * Communispace * KL Communications * Surveywriter * Confirmit * Kraft Foods * Symrise Inc * Consumer Insights Group LLC * L & E Research * Taco Bell * Corporate Research International * Lieberman Research Worldwide * Target * Cuna Mutual * Lightspeed Research * Tds Telecom * CVS Caremark * Lockerz * Techneos Systems Inc * Darden Restaurants * Luxottica Retail Na * Texas Instruments Inc * Decipher * M/A/R/C Research * The Coca Cola Company * Decision Analyst * Maddock Douglas * The Hampton Roads Economic Development * Dell Computer Corporation * Maritz Research * The Pert Group * Discovery Research Group * Marketsight * The Sound Europe * Diversified Business Communications * Markettools * The Sound NYC * Dms Research * Master Card Advisors * The Sound Research Inc * Dole Fresh Vegetables * Mccormick & Company Inc * The V.E.R.T. Group * Ebay * Medallia Inc * Thoroughbred Research Group * Ebay Europe Germany * Metlife Auto & Health * Tivo * Education Management Corp * Microsoft * TNS * Elemental Data Research * Mindwave Research * Toyota Motor Sales* And More!

Through an immersive and engaging experience, The Market Research Event will help you make 2010 the year insights deliver. Over 125 speakers from leading Fortune 1000 companies and visionary market research firms will reveal case studies and best practices on how they made insights a key driving force in their organizations and how you can become a strategic leader in yours. Download the 2010 Brochure and don’t forget to register by Friday, July 16 to Save $600 off the standard & onsite rate.

Free Webinar ‘ How to Maximize Performance-Based Marketing Channels for Your Business

Time/Date: Thu, Jul 22, 2010 2:00 PM – 3:00 PM EDT

Here’s a little something to wet your apetite for the PME Event! Evan Weber, CEO of Experience Advertising and PME speaker, will be presenting an hour long web seminar on Thursday July, 22nd from 2-3pm EDT.

Here’s a quick recap of what the webinar is all about:

Learn about the exciting world of performance-based marketing and how you can leverage this ever-growing industry to drive revenue for your company. Topics include: types of affiliate marketing channels, types of affiliates, and basic strategies to launch into performance-based marketing.

Register below for the webinar, hope to “see” you there!
http://bit.ly/cv5vO8

A Look Back at TMRE 2009: Running the Olympics Reseach Marathon: An innovative measurement of Multi-Platform Audiences

The Market Research Event 2010 is taking place this November 8-10, 2010 in San Diego, California. Every Friday leading up to the event, we’ll be recapping one session from The Market Research Event 2009.

Explor Awards at TMRE 2009: Running the Olympics Reseach Marathon: An innovative measurement of Multi-Platform Audiences

Media Mix Measurement at the Olympics
Horst Stipp, NBC Universal
David Tice, Knowledge Networks, Inc.

Beijing Summer Olympics Summer 2008 was presented on five cable networks and two broadcast channels. The 2008 Olympics were also on mobile and the internet. There are 52 million unique viewers on the internet and 6.5 million users on mobile. For television, there was 16.4 HH rating.

Advertising and broadcasting rights are very expensive, and it was important that NBC be successful with the Olympics financially. There is no ‘currency-based’ solution to meet NBCU’s needs of measuring the number of end users across the platforms. They wanted have hard numbers in order to sell sponsorship beyond a currency value. There was no definite measurement to capture all of the different platforms viewer numbers in one single source. This was the challenge to NBC, so they turned to the Knowledge Network’s Multimedia Mentor single source methodology as the foundation to measure this.
NBC Universal set out to record numbers on the daily Olympics cumulative watchers, to-date Olympic cumulative, projected total Olympic cumulative, times spent watching the Olympic games, and more.
This system was tested during the NBA in the Finals in June 2008 in preparation for the games later that summer. NBC wanted their sample to consist of 500 Olympic media consumers for each of the 17 days. Interviewed for 23 hours, then went on and compiled them.
All goals for collecting information on the Olympics viewers met or exceeded all goals: 605 people a day, a consumption rate of 33%, Olympic media use rate of 81%, interview length was 16 minutes, and delivered report to NBC on time every day.
How did this help NBC? They saw how media was immediately used. They also saw how people used media out of home, and after the games, they used it as a benchmark for establishing audience duplication across media. NBC Universal also used brand and category specific assessments for Olympic media sponsors and usages.
What they saw: 99% of all people watch Olympics on NBC Networks. Nearly everyone watch the games on TV. Those online or on mobile did not give up on television, they still watch the games on television.
So, now NBC Universal is looking to the 2010 Vancouver Olumpics. Their challenge for this year is getting younger audience to watch the Olympics. Through this tracking, they now know that younger new media users watched more Olympics on TV. The information on media platforms heightened their Olympics.

Are Women are “Addicted” to Facebook?

The Guardian reports that one third of women check Facebook when they first wake up. Other reports tout that 39% Of Young Women Are Facebook Addicts and Study: More Than One-Third Of Women ‘Addicted’ To Facebook. Is this surprising?

The reports go in detail to discuss how women use Facebook for not only relationship but as a way to find out news and information about products that they like. Mediapost.com reports that, according to a recent study from rich-media provider Unicast, women age 18-24 are more receptive to online advertising in various formats than the overall population — and are particularly interested in localized information, surveys, social media formats and downloadable content.

ShinyShiny.tv asked it’s audience if they are really “addicted” to Facebook like the news outlets claimed in their reports. The responses are still pouring in by the leading response is, “My Facebook consumption is moderate and nicely under control thank you.”

Even if women are “addicted” to Facebook – is it such a bad thing? We’d like to hear your thoughts.

NACCM 2010 Speaker Spotlight: Stew Leonard, Jr


Stew Leonard Jr. is currently the president and chief executive officer of Stew Leonard’s, one of the most unique food retailers in the world.

Stew Leonard’s is family-owned and operated, with four food stores and five wine shops in Norwalk, Danbury and Newington, Connecticut, as well as in Yonkers and East Farmingdale, New York.

After receiving his MBA from UCLA, Stew learned the food business by working every job in the store, including filling in for the store’s mascot, Wow the Cow.

Stew Leonard’s has grown to employ 2,400 Team Members, has annual sales of nearly $400 million, and has been named as one of FORTUNE magazine’s “100 Best Companies to Work For” for the past seven consecutive years.

Stew travels throughout the year to farms, ranches, piers, and wineries and loves to cook. His love of wine has led him to his current studies to become a sommelier. He is the author of two cookbooks, You Can Do It, with Bryan Miller, the former restaurant critic for the New York Times and Stew Leonard’s Winning Recipes. He has also published two children’s books with his wife, Kim, on water safety: Stewie The Duck Learns to Swim and Swimming Lessons with Stewie The Duck. His newest children’s book, The Healthy Way, was published in February 2007 and focuses on helping children to learn how to incorporate healthy eating and activity in a fun, engaging way.

Stew will be presenting, “The Customer Is ALWAYS Right!” on October 26, 2010 at the 8th Annual North American Conference on Conference Management! Click here to learn more about the event.

Stew’s biography courtesy of StewLeonards.com

How do people feel about your brand?

An interesting article at YourVersion looks at social media and looks to see how it can determine the sentiment concerning your brands. While truly gauging feelings and opinions through traditional market research methods such as focus groups are traditional, there are now thousands of online responses a minute to any given situation. How can market researchers use services such as Twitter and blogs to effectively monitor feelings on their products? Media Post has a few comments on this, read their article here.

Have you found an effective way to measure the feelings towards your brand online?