Facebook Hits 500M Users

Today is a huge milestone Facebook. Now at 500M users, Facebook is the largest social network, with the closest runner-up, Twitter only at 100M users. With 400M people separating the first and second social networks; is Facebook simply too big? Telegraph.co.uk has some interesting statistics on the site’s usage:

People spend over 700 billion minutes per month on the site.

An average user has 130 friends.

There are over 900 million objects in total that Facebook users can interact with, such as community pages.

The average Facebook user is connected 80 pages, groups and events.

The average member creates 90 pieces of content each month.

More than 30 billion pieces of content, like photos, web links and news stories, are shared each month.

About 70 per cent of Facebook users are from outside of the US.

It took five months for Facebook to attract an extra 100 million users, from 400 million to 500 million.

Last January Facebook only had 150 million members.

So what’s the secret? We’d like to hear what you think.

Benefits of In Depth Interviews for Market Research

At The Research Bunker Blog, they recently posted nine reasons why in-depth interviews for market research are better than focus groups.

They are:
-Better rapport.
-Better sampling.
-Useful with Difficult Recruiting.
-Fewer distractions.
-Faster and cheaper.
-More productive.
-Deeper Insights.
-More flexible.
-Faster adaptation.

To find out their reasoning, visit the post. Do you agree with the reasons above? Do you frequently do in-depth interviews? What benefits do you find when discussing a topic with a person one on one instead of in a group?

Web Seminar:Linking VOC to the Bottom Line Strategies for Uncovering Researchers’ Holy Grail

Date: Thursday, August 5th, 2010
Time: 2:00PM – 3:00 PM EDT

Register here: https://www1.gotomeeting.com/register/158148440
Mention Priority code: MWS0034Blog

About the web seminar:
In Maritz Research’s 2010 Voice of the Customer Challenges and Practices Study, client-side researchers indicated their biggest challenges were linking survey measures to financial/business results and linking VOC information to internal business processes and metrics. Our own clients have told us that the ability to link survey research information to other business information is the “Holy Grail” within their companies.

As a leader in Customer Experience Measurement, Maritz Research is proud to present Keith Chrzan, Vice President, Marketing Sciences, who will discuss our unique perspective regarding the formal, statistical process that enables us to connect various types of data sources to others. Keith will discuss the varying levels of linkage sophistication, the obstacles that face marketers wishing to perform linkage, and the experience we’ve gained with a large number of linkage engagements. Researchers, operations leaders and those charged with performance improvement in their company’s channels will find this discussion an essential primer before attempting to connect the Voice of their Customers to other business data.

We look forward to your attendance. Don’t miss it!

Featured Speaker:
Keith Chrzan, VP of Marketing Sciences, Maritz Research

This web seminar is presented to you by:

Should the US Government regulate airline customer service?

Allen Howell of Forbes.com covers the interesting topic of airline customer service regulation. We thought the question was particularly thought-provoking so we’re opening it to our Customer 1st readers. What do you think?

As Howell points out in his article, the question of government influence with customer service can be tricky, especially with a government regulated industry like air travel.

Let us know your thoughts via Twitter!

Free Webinar ‘ These Insidious SEO Myths Are Costing You Money

Here’s an SEO webinar from one of our sister events Performance Marketing Expo that I thought our community 2.0 readers would be interested in. Stephan Spencer, VP, SEO Strategies for Covario and PME speaker, will be presenting an hour long web seminar on Thursday August, 5th from 2-3pm EDT.

Here’s a quick recap of what the webinar is all about:

Myths are prevalent in the SEO industry, in part because someone’s job or reputation is tied up with a myth that may have been at one point true. It’s time to squash these persistent pesky myths. The misinformation and disinformation are doing everyone and the industry as a whole a disservice. Join SEO expert Stephan Spencer as we crank through a collection of the most costly myths and put them to rest once-and-for-all. The mythology Stephan will address spans everything from SEO automation to meta tags, keyword density, Flash, forms, CSS, ‘free’ traffic, and much more!

Register below for the webinar, hope to ‘see’ you there!
http://bit.ly/9kl65h

Research on the organic food industry

I recently came across this page at the Agricultural Market Resource Center which has detailed information on the organic food trends. Here are a few of the articles I found interesting: Midwest Organics, Organic foods: Are they safer? More nutritious?, Organic food sales feel the bite from sluggish economy, and 35 Million Hectares of Organic Agricultural Land World-wide.

Are there any detailed market research websites you’ve found that you use for your industry? What are they? Do you find webpages like these useful?

A Look Back at TMRE 2009: TMRE Keynote 2009: Crowdsourcing: Unleashing the Power of Crowds to Unveil Rich Insights

The Market Research Event 2010 is taking place this November 8-10, 2010 in San Diego, California. Every Friday leading up to the event, we’ll be recapping one session from The Market Research Event 2009.

TMRE Keynote 2009: Crowdsourcing: Unleashing the Power of Crowds to Unveil Rich Insights

Crowdsourcing: Unleashing the Power of Crowds to Unveil Rich Insights
Jeff Howe, Author, Crowdsourcing


In 2005, Jeff Howe sent a story about MySpace to the Village Voice. MySpace had created a culture with musicians, which lead Jeff Howe to follow the Warped Tour to write a column for Wired Magazine. The Tour is about the music, but features a carnival culture. The Warped Tour kids engaged in amazing creativity throughout a summer tour of 30 bands traveling and playing in a different city every day. They published poetry, web design, paintings. None of the kids defined themselves as one certain thing like “musician” or “artist”. The technology was not the story on the tour, it was what they could do with the technology. Their emphasis was on the products and the processes and how they released their creativity.

When Howe wrote this article, the public’s obsession for user generated content was immense, but he realized that people were missing was the larger tectonic shift, which were the underlying dynamics of different shapes and sizes and reality. Howe needed something that would capture not just the media, but all industries. He wanted to find a way to outsource to the crowd. The column, Crowdsoucing, was first published in June 2006. It came into use first with technology, but then branched out. There was a fundamental shift beneath the surface between consumers and producers.

Crowdsourcing was not a strategy designed by academics, instead it was an accident. Two friends came together and created a shirt design business, the designs were voted on by the Internet users. This way, you don’t have to be a designer to be a part of the system, but just like designs. Threadless came about this way. You have to give users tasks that take less than a minute to accomplish. They started this business because they loved people and wanted to share it with other users. It’s a global community, and the shirts are sold to individuals around the world.

A key to Threadless was they get free marketing. Via street teams, users posting images of their shirts, in addition to personal designs from the users. They also see what consumers want. They have an ‘I’d Buy It’ box. They know which shirts will sell. They’ve never had overstock or sold out due to this function.

Another example: stock photos. This is a photo that’s already been commissioned by a person to take, then same photo over and over again for promotional purposes. The creator opened his own site where he uploaded his stock photos, and let others download them as long as they uploaded their own. This popular service exceeded what he could pay to. Bruce charged people to post images, and others began to realize the the value. You could download a picture for $300 or $.25. The model worked. Today it’s known as Getty Images.

The Cardinal Rule of Crowdsoucing is: Ask not what your community can do for you ‘ Ask what You Can Do For Your Community.

One member of the audience posed the question “How can businesses build their own communities to create these items?” Howe responded communities came together because they were being offered something, the crowd was being offered something. For example, if you are a grocery store, give the community a way to see if you have things in stock, give them specific coupons that apply to your users, etc.

Free Webinar – Linking VOC to the Bottom Line: Strategies for Uncovering Researchers’ Holy Grail

Date/Time: Thu, Aug 5, 2010 2:00 PM – 3:00 PM EDT
Register: https://www1.gotomeeting.com/register/158148440
Mention priority code MWS0034BLOG

In Maritz Research’s 2010 Voice of the Customer Challenges and Practices Study, client-side researchers indicated their biggest challenges were linking survey measures to financial/business results and linking VOC information to internal business processes and metrics. Our own clients have told us that the ability to link survey research information to other business information is the “Holy Grail” within their companies.

As a leader in Customer Experience Measurement, Maritz Research is proud to present Keith Chrzan, Vice President, Marketing Sciences, who will discuss our unique perspective regarding the formal, statistical process that enables us to connect various types of data sources to others. Keith will discuss the varying levels of linkage sophistication, the obstacles that face marketers wishing to perform linkage, and the experience we’ve gained with a large number of linkage engagements. Researchers, operations leaders and those charged with performance improvement in their company’s channels will find this discussion an essential primer before attempting to connect the Voice of their Customers to other business data.

Keith is the DVP of Marketing Sciences at Maritz Research. He has over twenty-five years of experience on the client and supplier sides of the marketing research industry. His experience includes positions as Director of Marketing Research at Boehringer Mannheim Diagnostics and Managing Director of Marketing Sciences at IntelliQuest, Inc, an Austin, Texas-based marketing research consultancy serving the technology industry. Keith is well – respected in the marketing sciences industry and has the ability to make complex statistics not only understandable but fun.

We look forward to your attendance. Don’t miss it!

Register: https://www1.gotomeeting.com/register/158148440

Free Webinar – Linking VOC to the Bottom Line: Strategies for Uncovering Researchers’ Holy Grail

Date/Time: Thu, Aug 5, 2010 2:00 PM – 3:00 PM EDT
Register: https://www1.gotomeeting.com/register/158148440
Mention priority code MWS0034BLOG

In Maritz Research’s 2010 Voice of the Customer Challenges and Practices Study, client-side researchers indicated their biggest challenges were linking survey measures to financial/business results and linking VOC information to internal business processes and metrics. Our own clients have told us that the ability to link survey research information to other business information is the “Holy Grail” within their companies.

As a leader in Customer Experience Measurement, Maritz Research is proud to present Keith Chrzan, Vice President, Marketing Sciences, who will discuss our unique perspective regarding the formal, statistical process that enables us to connect various types of data sources to others. Keith will discuss the varying levels of linkage sophistication, the obstacles that face marketers wishing to perform linkage, and the experience we’ve gained with a large number of linkage engagements. Researchers, operations leaders and those charged with performance improvement in their company’s channels will find this discussion an essential primer before attempting to connect the Voice of their Customers to other business data.

Keith is the DVP of Marketing Sciences at Maritz Research. He has over twenty-five years of experience on the client and supplier sides of the marketing research industry. His experience includes positions as Director of Marketing Research at Boehringer Mannheim Diagnostics and Managing Director of Marketing Sciences at IntelliQuest, Inc, an Austin, Texas-based marketing research consultancy serving the technology industry. Keith is well – respected in the marketing sciences industry and has the ability to make complex statistics not only understandable but fun.

We look forward to your attendance. Don’t miss it!

Register: https://www1.gotomeeting.com/register/158148440

Survey tools are just a delivery method

The Magnetic Group recently posted their conclusion from a survey they had taken at The Weather Channel. It contained poorly worded questions with regards to the answers survey takers were given, in addition to unneeded lengthiness.

A few of the key observations from the article were:
-Poor surveys reflect poorly on the parent company
-Survey tools are only good tools if they are properly used
-Know what length your survey needs to be, and how many questions your participants will likely answer

Read the full article here. What are some other key points and guidelines you use when constructing surveys?