A Look Back at TMRE 2009: Trend Surfing: Creating Waves of Change

The Market Research Event 2010 is taking place this November 8-10, 2010 in San Diego, California. Every Friday leading up to the event, we’ll be recapping one session from The Market Research Event 2009.Trend Surfing: Creating Waves of Change
Kelley Styring, Principal, Insight Farm, Event Chairwoman

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How can we grow market research? There’s a dimension missing in market research, and sometimes when you damage something you learn. Kelley’s been creating intense personal experience that’s changed the lense through which she looks at the industry. Last year, Styring presented about what people carry around in their car. Cars are now a habitat, and to do this study, she spent 30 days in a car traveling around to find out more.

She embrased a the idea that bias can contaminate one’s work. When she lived the experience, she understood more of what the consumers were talking about.

Things are happening very quickly on the technology and social network side, and it’s very important to understand what’s going on. Styring is now looking at Twitter.

How does one slice all of the information you can gather on Twitter? In market research, you don’t really know what you’re looking for. You’ve got # signs some are using in Twitter (#TMRE for this conference!), which can be empirical learning, as well as theoretical panels. You can learn about anything. All of this information is collected then graphic and descriptive analysis reveal innovation and insight opportunities. Embrace your inner bias.

AP Stylebook adds 42 new guidelines for social media

ROTFL, G2G and POS are officially part of the updated AP Stylebook. CNN and Mashable report that the venerable resource for journalists (and those who just like to be annoyingly correct all the time) has added 42 new guidelines for social media communication. From the article, “among the more interesting changes — at least from a grammar and style standpoint — are separating out “smart phone” as two words, hyphenating “e-reader,” and allowing fan, friend and follow to be used both as nouns and verbs.”

Like to add your suggestions? The AP is taking tips from New Media and Social Media types for 2012. Click here for more information.

Check out the original article here: AP Stylebook adds 42 new guidelines for social media

English rugby club seeks to understand their market

The Castlesford Tigers, a rugby team in England, have decided to reach out and understand their local market. They’re looking to the fans and locals in the region to understand their perceptions of the club, season ticket prices and the match day experience. They will use a network of online surveys, telephone surveys, focus groups, and one on one interviews.
According to the head of Marketing and Development, Simon Mowbray, “The views of our supporters are vitally important to the future of the Club. They are at the heart of everything we do so it is extremely important to receive their feedback to highlight areas we can improve and help the Club grow. We are facing one of the most significant periods in our history. With plans to move to a new state-of-the-art stadium at Glasshoughton and with Super League more competitive than ever before both on-and-off-the-field, the operation needs to be constantly evolving to meet the demands. The market research campaign will give the fans the opportunity to let us know their thoughts on a wide range of issues and provide the Club with a valuable insight into what they think.” This club realizes the importance of connecting with their audience. They’re the source of future growth. What initiatives have you taken recently to reach out and feel the pulse of your audience?Source: Castleford Tigers

Market Researchers on Twitter

The Affiliate Marketing blog recently posted a list of the best market researchers to follow on Twitter. With the micro-blogging service being constantly updated, it’s a great way to keep an eye on the market and follow the latest trends.

The list consists of:

  1. eMarketer ‘ Digital intelligence for marketers & advertisers on social media, mobile, media, advertising, retail, consumer products, and more.
  2. Forrester Research ‘ Independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
  3. Google Retail Team ‘ Uses their Twitter account to provide the latest industry news and data.
  4. Pew Internet ‘ The Pew Research Center’s Internet & American Life Project, a nonprofit, nonpartisan research organization.
  5. BigResearch ‘ Consumer intelligence firm providing solution-based insights of consumer behavior.
  6. Focus ‘ Online resource where professionals can freely access the research and expert advice they need to make better business decisions.
  7. American Marketing Association ‘ Official Twitter account of AMA, a professional association for individuals and organizations involved in the practice, teaching and study of marketing.

You can also follow The Market Research Event on Twitter at @TMRE.

Disney turns “likes” into purchases on Facebook

The venerable entertainment giant has lead the pack in it’s newest initiative to drive sales to the release of their upcoming film, Toy Story 3. The New York Times reports that the application, called Disney Tickets Together, could transform how Hollywood sells movie tickets by combining purchases with the powerful forces of social networking. When you buy a ticket through Disney’s application, for instance, it alerts your Facebook friends and prompts you to invite them to buy tickets of their own.

For now, only Toy Story 3 tickets are available. But Oliver Luckett, senior vice president and general manager of DigiSynd, a Disney subsidiary that manages the entertainment giant’s social networking presence said other Disney movies would follow if the application is deemed a success.

If the application is a success, will we see online movie ticket sellers like Fandango and MovieTickets.com adding more social features to compete?

Learn more: Disney Puts Tickets on a Facebook Site

Social media boosts organ donor recruitment

The Chicago Tribune reports that social media is playing a hand in getting more people to sign-up to be organ donors. Individuals who are in need of a donor have begun to use Facebook to find a match. Though this may have legal ramifications and potential abuse among those working in the black markets for organ donors; overall, the use of social networks has been a helpful tool.

In Michigan, activists have tried to pass stronger laws to encourage more participation in the registry and are now using social networking to spread the word that 2,943 Michigan residents are currently waiting for organs.

To learn more about how social networking is playing a role in recruiting organ donors, we encourage you to check out the article mentioned here.

Social media efforts boost organ donors

Gen Y Addicted to Social Media

The University of Maryland recently did a study to test the effects of Generation Y separating from all forms of technology, in specific, iPods, cell phones and computers. Two hundred Maryland students were separated from all forms of media for 24 hours.

After 24 hours with no media interaction, the words the students used to describe the experience were much like those of drug and alcohol addictions: In withdrawal, Frantically craving, Very anxious, Extremely antsy, Miserable, Jittery, Crazy.

Generation Y uses their media not only to stay connected with the world they have built, but also as a news information source. Many don’t watch the news, but instead find out about major events from Twitter and Tumblr. The article also noted that much of Gen Y was oblivious to branded news and information.

Read the full article here.