Social Media’s impact on The World Cup

The social media landscape has changed drastically in the last four years. Now with more people joining the fray it’s become a global phenomenon that can rival a much older phenomenon, The World Cup. Host of All Tech Considered, Omar Gallaga sat with Michele Norris to discuss how all of The World Cup chatter may stretch the limits of Twitter and Facebook. Listen to the broadcast here.

Below is an excerpt from their discussion:

NORRIS: Now, I wonder what this is doing to productivity in a lot of workplaces. What have the most popular sites done to prepare for this increase in traffic?

GALLAGA: Well, Twitter, in particular, had a lot of problems last week that were unrelated to the World Cup. They might’ve been kind of gearing up for it. But they warned their users that this kind of spike in traffic is probably going to cause problems. They’re probably going to have some outages. Facebook has fared pretty well, but both sides are doing a lot to just get people talking.

Twitter introduced some hashtags, where if you type in World Cup, it will actually put a little soccer or a team flag on there. So they’re definitely trying to get people talking. And Facebook is actually allowing people to comment with live video streams. So they’re pairing up – kind of Facebook status updates with those live streams.

If you’re a fan of The World Cup, have the outages or server errors kept you from discussing the sport?

Small businesses and social media – 5 ways to start now!

Mashable has a great article today on how small businesses can adopt the social media trends from younger generations to help their businesses. One main objection to social media is the lack of time; however, as David Stark points out “…people don’t realize how much time they’re wasting by sticking to the tools of the old guard. Think of how many e-mails you send out on a daily basis. How many phone calls you make. Well, social media can not only cut down on those time-sucks, but also help you connect to a wider group of people on a more personal level. Moreover, it’s a hell of a lot more fun to keep up a fan page complete with FAQs and videos than it is to answer 1,000 e-mails all related to the same issue.” Good point.

Here are their top 5 trends to consider with social media:

  • Listen to Gossip
  • Share Content
  • Have an Attitude
  • Hang Out
  • Play Nice with Others

To learn more about these trends in detail, visit the Mashable article.

5 Teen Social Media Trends that Can Be Applied to Small Business

What other trends do you see that can help small businesses grow?

Objects may appear closer than they actually are

In a recent article at the Scientific American, Piercarlo Valdesolo looks at how the desire for an object may cause distortion in the distance of the beholder’s eyes. The way we think and feel about objects changes the distances we perceive in our heads.

In other words, do objects that we want or like appear closer to us than they actually are? In a series of clever experiments Balcetis and Dunning varied the desirability of target objects and asked for participants’ estimates of their physical proximity to these objects.

Read the full article here. How can this affect your consumers? If they see an object as easy to obtain, it will become more desirable for them.

A Look Back at TMRE 2009: Decision Pathway Modeling: Understanding How Your Customers Get To Yes

The Market Research Event 2010 is taking place this November 8-10, 2010 in San Diego, California. Every Friday leading up to the event, we’ll be recapping one session from The Market Research Event 2009.

Decision Pathway Modeling: Understanding How Your Customers Get To Yes

Decision Pathway Modeling: Understanding How Your Customers Get To Yes
Mike Mabey, CMI
Anne Hale, Pfizer, Inc.

For Pharma, key metrics are adoption (will a physician prescribe this product), patient adherence and compliance, intent to fill and prescribe, brand perception and brand loyalty. Many drugs will go off patent, and the patients will still want to continue takig the name brand product.
Decision pathway modeling is structural equation modeling at the practice level.
The structural model, using It combines factor analysis and regression analysis, shows new strategy. It shows how constructs interrelate, such as quality service price value satisfaction and loyalty. What strategies can you put together to make the best product?

Key steps to pathway modeling:
1. Identify brand/business objectives ‘ entire team must be on same page for results
2. Build a hypothesized brand model ‘ they started small to find out ‘the big idea,’ created a hypnotized patient model: ad awareness, condition awareness, information seeking, symptom severity, impact on activities, diagnosed with co-morbid condition, pill burden, length of relationship with physician ‘ these lead to the intent to consult with a doctor (which is not the end point, jus the first step)
3. Drafting the survey ‘ critical, best price is validated multi-item scales
4. Data Collection and Model Building ‘ sample should match business objectives
5. Model interpretation and result read-out ‘ larger than the path coefficient, the stronger the relationship

The only way they could increase the intent to prescribe, they had to go back to the inquiries from the patients.

Advantages of DPM
‘ Can be used on a wade rage of models
‘ Allows brand teams to leverage existing knowledge in drafting the hypothesized models
‘ Caputured indirect effects
‘ Permits simple or complex models

DPM can ‘
-Maps your customers entire journey, from the beginning to the end how you can influence customer behaviors
-Helps your prioritize resources,
- Revels impact on key marketing elements
-Help you understand the impact of early events in the decision pathway impact on eventual actions and outcomes

Consumers want to be a part of the creation process

According to Gongos Research, 92% of consumers surveyed want to be a part of the product development process. They would like to be work with companies in new products and packaging in categories including snacks and beverages, consumer electronics and health and wellness.

The survey also found that:
‘do not necessarily expect recognition or direct compensation’ for their contribution, 73% would expect to receive a sample product. Seventy-six percent said that they would be willing to forgo acknowledgement or creative license for their ideas, protecting the company from claims based on intellectual property rights of royalty expectations.

Read the full article here.

Free Web Seminar: The Changing Face of Beauty

The Changing Face of Beauty

Join us for the Complimentary Web Seminar

Thursday, June 10th from 11:00 AM -12:00PM EDT

Space is limited.

Reserve your Web Seminar seat now at:

Mention code MWS0029Blog

Personal care and appearance have become an obsession. Personal care product usage has increased in double digits in the past 5 years with consumers using more individual products on average every day.

In order to develop new products, companies need to identify unmet needs as well as emerging trends and attitudes. Furthermore, we need to better understand how consumers navigate through new categories.

This beauty and personal care development has created a need for new understanding. How has behavior changed? Do women feel differently about themselves?

In order to understand how the category has evolved, we need to be able to look back in time. In 2005, BuzzBack conducted a study among US women around personal appearance and their use of personal care products ‘ from cosmetics to body and face lotion. The study utilized eCollage, our award-winning online technique for revealing visual associations and underlying emotions/feelings.

In this new webinar, five years later, we will look at what’s changed ‘ as well as compare to new findings among women in the UK.

Attendees of this webinar will learn:

‘ How attitudes related to beauty and appearance have changed among females in the past 5 years and why

‘ How women use imagery to better express how they feel about their personal appearance on a typical day

‘ What remains the same — which consumer feelings are similar today compared to 5 years ago and why

‘ How the recession has impacted purchase behavior and why

In addition, you’ll learn how new research methodologies, especially hybrid qual-quant online techniques, have evolved. Traditional quantitative measures will be combined with future-facing qualitative collection methods and advanced qualitative analysis.

Featured Speaker:

Brendan Light, SVP, Research and Development, BuzzBack Market Research

Brendan has been leading research development and best-practices for BuzzBack, with recent recognition by the Advertising Research Foundation as a Great Mind winner for Innovation. In addition to continually improving the quality of the quantitative and qualitative methodologies and analytics of BuzzBack’s research offerings, he pioneered BuzzBack’s award-winning and patent-pending eCollage and Verbatim Viewer technology, and leads a broad team of future development and research strategy for BuzzBack. He continues to focus on leveraging the transformative powers of the Internet to evolve respondent engagement, operational efficiency, and visualization of analytics and insight. He has over 10 years of client and research supplier side experience, having also served as Research Director for Grey Interactive and as the Global Director of Ipsos-ASI Interactive.

If the shoe fits – Zappos takes #1 for customer service

Computerworld reports that the online shoe retailer has nabbed the top spot in online shopping sites by rating agency, StellaService LLC. The firm rated the 150 largest Internet retailers on 300 factors, such as online tools and their Web sites’ user interfaces. The evaluations included usability tests, orders (and returns) of several products, and more than a dozen interactions with customer service representatives via phone, e-mail and live chat.

This isn’t news for Zappos, who boasts numerous awards for customer service. So what’s the secret ingredient?

Yahoo Expands Facebook Integration, Adds Privacy Controls, reports that Yahoo has expanded its integration with Facebook to a global audience. The company also unveiled a new “privacy dashboard,” dubbed Yahoo Pulse.

“People who use Yahoo and Facebook can now link their accounts to view and share updates with friends across both networks,” Yahoo wrote in a blog post. “This means you can see your Facebook News Feed from your Yahoo homepage, Yahoo Mail, and other favorite Yahoo sites and services.”

Although this integration is still in its early stage, what benefits do you see for both Facebook and Yahoo? Will users quickly adapt to this exchange?

Just Released – The Market Research Event 2010 Full Agenda

HOT OFF THE PRESS: The Market Research Event 2010

Full Program is Now Available!

Download the Brochure

With over 125 speakers and more than 100 sessions, TMRE 2010 has the most comprehensive agenda in the industry – it’s the experience of 6 conferences all in one trip!

Download the Brochure to see for yourself why more than 400 people have ALREADY signed up to attend!

Register by July 16th to lock in our $600 early bird discount!

Registration Information:

Online: Click Here
Phone: 888.670.8200

Complimentary Webinar: Emotional Marketing- The New Rules of Engagement – June 30 at 2:00 – 3:00PM EST

Space is limited.
Reserve your Webinar seat now at:
Priority code: M2115W1BLOG

Words are the most powerful force on earth, as the greatest moments in history and advertising have been captured by words. Words can be electric if chosen correctly, so when you use them to advertise your products, services and brands make them come to life by igniting people’s hearts in order to light up their minds. Neurologists agree that what we hear is retained for 5 seconds and what we see is retained for 1 second.. why then do we continue to focus on visual stimulus when we should be engaging a greater part of your consumers brain? If you want to be unforgettable learn to engage all your consumers’ senses. Do your customers wait on the sidelines for the next promotion or is their loyalty dictated by how you make them feel?

Marketers today face unprecedented challenges with respect to gaining the consumer’s attention due to the emergence and convergence of technology. Consumers today are constantly bombarded with messages from companies trying to gain share of their hearts through effective advertising. One of the biggest questions that our presenter Inez Blackburn has is why marketers insist on answering questions in their ads that none of their customers are asking. Consumers today are struggling with the current economy and as a result are constantly looking for escape. Too often marketing messages are focused on a product feature or attribute with little relevance to the consumer.

There is a sea of change brewing in the advertising industry triggered by an explosion in digital media. These changes have resulted in tremendous upheavals in traditional advertising and marketing.

Does your message or advertisements speak to their mind or heart? Will you win by logic or emotion?

‘A man convinced against his will is unconvinced still,’ Pastor Phil Johnson

What you will learn:
-Learn to leverage new consumer insights to create promotions beyond price

-Learn the 5 critical success factors for effective marketing in a sea of choice

-Gain a greater share of heart with emotional marketing designed to engage the senses

-Understand new consumer models and buying behavior and the impact of somatic markers

-Sustainability and Social responsibility is only he beginning , survival will depend on your ability to remain relevant for a greater share of heart

-We understand why consumers buy now we need to understand why consumers lie ‘ learn what really drives consumer decision making

About the Presenter:
Inez Blackburn
President of Market Techniques & Innovations, Inc.

Inez Blackburn is a globally recognized speaker, industry leader, innovator, and pioneer in launching global brands with over 25 years experience. She has worked with many Fortune 500 companies and led numerous executives through her Positioned for Profit Seminars and Marketing to the Max Workshops. She has been on the Dean’s list for excellence in teaching for 10 years and is a featured trainer at numerous executive events. Inez is President of Market Techniques & Innovations, Inc. and an adjunct professor at the University of Toronto, Wright State University, and S.P. Jain University in Singapore and Dubai, as well as a featured instructor at Pennsylvania State University.

She has worked extensively with major corporations and has played a pivotal role in implementing customer-centric strategic plans, marketing best practices, and balanced performance metrics. She also teaches companies how to leverage the power of collaboration for a sustainable competitive advantage.