Social Media Pays: People More Likely to Buy from Brands they Follow

Andy Beal over at The Customer Collective posted on a recent report released by Chadwick Martin Bailey and iModerate Research Technologies which showcases that in a survey over 1500 consumers showed that they were more likely to buy from and recommend brands they follow on Twitter and Facebook. Cha-ching!

51% of those surveyed said they were more likely to buy from a brand after following them on Facebook; 67% said they were more likely to buy after following on Twitter. Brands also got a boost in recommendations: 60% of Facebook fans and 79% of Twitter followers were more likely to recommend a brand to their friends.

Learn more about this study:

Social Media Pays: People More Likely to Buy from Brands they Follow

Are you more likely to purchase a product that you follow on popular social networks?