“consistent brand conversations = persistent brand dialogue”
Thursday, March 25
Space is limited.
Reserve your Webinar seat now at:
mention priority code: M2246W1BLOG
About the webinar:
the art and science of branding continues to evolve as the need to connect with the consumer becomes more intimate due to their choices and marketplace offerings. how your brand behaves in the messaging of its value proposition is directly proportional to how your consumer will experience your intended brand promise. with today’s information-rich, savvy consumer, they not only expect the best of your brand; they demand it. that said, how your brand aligns consistent messaging internally will or will not deliver engaging experiences with your consumers. this applied ability to behave consistently is most apparent when speaking to consumers across varied lifestages.
what you will learn:
‘ how creative-driven strategies will provide a platform for compelling brand messages
‘ how brand-alignment inside and across disciplines, is required for consistent
brand messaging outside.
‘ the potential of how a brand tagline is a rallying-cry across all age-demographics
‘ how to influence provocative internal conversations for alignment
‘ the requirement of synergy with creative and marketing teams
about riCardo crespo:
A celebrated creative director and respected branding thought-leader in the areas of strategy and creative, riCardo crespo brings to the advertising industry a keen eye for creative excellence and a valuable point of view as a CREATIVEronin. He consistently delivers a unique and valued perspective as a professional with applied experience from both the agency and client side. crespo is a frequent contributor on design methodologies and the strategic value of design + creative in the branding development process. riCardo’s vast and varied experience includes leadership posts with such advertising giants as McCANN ERICKSON, Saatchi & Saatchi and Bozell Worldwide.
riCardo’s passion for outstanding design and meticulous execution translate into a dedication to excellence in all aspects of his work.