When it comes to social media, Yahoo and Google have differing strategies but both work well. Yahoo relies on outside partnership whereas Google uses in-house development. Yahoo recently announced that it would integrate Facebook Connect into it’s website, following the failed attempted of bidding for Facebook in 2006. Google’s advanced social product, Google Buzz, has been launched but time will only tell if its adoption rate will be better than it’s previous social product endeavors including Google Connect and Orkut. Check out this post on Mashable to view Ben Parr’s take on the scenario.
Which company has the right social media strategy?