A 3-Tiered Model for Measuring Social Media Success and How Social Media Saved Pitney Bowes $300K ‘ An Interview with Aneta Hall / Pitney Bowes-Part 2

This post is co-posted with StevenGroves.com.
In episode 1 of the interview with Aneta Hall / Emerging Media Manage at Pitney Bowes (PB) and a presenter at the 2010 MeasureUp Conference in Chicago in March, we talked about the need to develop a sustainable effort and a need to provide guidance to the staff that supports the interaction with customers, prospects and stakeholders.
In this episode, Aneta talks with Guy Powell and myself about how the elements of a relevant online strategy for PB includes traditional elements, like before social media came to onto the scene, but now it has changed many of the ways PB structures campaigns to their audience.
Play / Download Aneta Hall / Pitney Bowes Episode 2 Podcast Here
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