Social Media Market Research Stats of 2009

Webbiquity recently posted some key numbers that communicated how individuals are using the web. Here are just a few of the interesting stats:

Searchers Using Longer Queries in 2009 by Small Business Search Marketing
Matt McGee:

Single-word search queries declined from 24.5% of all searches in 2007 to 20.4% in 2009, while 4-word searches increased from 13.3% to 14.9% of all searches.

Top 10 Social Media Industry Segments by Sociable Blog
Kevin Stirtz
Which segments generate the most social media buzz? Web applications, media, software and autos are among the most-discussed industry segments in social media.

5 Must-Read Social Media Marketing Studies by Social Media Examiner
Amy Porterfield
*****5 Stars
26 million (1 in 7) U.S. adults use Twitter monthly. Americans spend 17% of their online time on social media sites. And 51% of business users say the most useful social media tool for reaching their audience is’blogs.

Read all of the social media facts here.

Top 7 Most Influential Female Voices Online

Site Sketch 101 recently posted a list of the top 7 influential female voices online. These women below all have an expertise and have used the power of social media to reach thousands of followers. Take a quick look, do any other women come to mind?

1. Arianna Huffington, co-founder and editor-in-chief of The Huffington Post
2. Ree Drummond, The Pioneer Woman
3. Sonia Simone, CopyBlogger and Third Tribe
4. Lorelle VanFossen, public speaker, trainer, writer, and consultant on web writing, web design, and blogging
5. Kara Swisher, co-producer and co-host of D: All Things Digital
6. Michelle Melkin, blogger, a syndicated columnist and a published author
7. Amber Naslund, marketing practitioner, and the Director of Community for Radian6 social media monitoring.

Innovations in Market Research with Dr. Howard Moskowitz and Steven Onufrey

You may not recognize the name but Dr. Howard Moskowitz has changed the way you eat. Back in the 1970s when Diet Pepsi asked him to create the perfect sweetness for the soft drink, thereby making the perfect Diet Pepsi Moskowitz went to work – but he found out that there was not a perfect Diet Pepsi but perfect Diet Pepsis. People wanted variety – some liked their soda very sweet, some liked it just a little less. Thanks to his research, we’ve now have a variety of soda concontions to suit every taste bud. But Moskowitz didn’t stop there, he went after spaghetti sauce.
Malcolm Gladwell describes it best: “…in 1986, he (Moskowitz) got a call from the Campbell’s Soup Company. They were in the spaghetti-sauce business, going up against Rag?? with their Prego brand. Prego was a little thicker than Rag??, with diced tomatoes as opposed to Rag??’s pur??e, and, Campbell’s thought, had better pasta adherence. But, for all that, Prego was in a slump, and Campbell’s was desperate for new ideas. Standard practice in the food industry would have been to convene a focus group and ask spaghetti eaters what they wanted. But Moskowitz does not believe that consumers’even spaghetti lovers’know what they desire if what they desire does not yet exist. … When Moskowitz charted the results, he saw that everyone had a slightly different definition of what a perfect spaghetti sauce tasted like. If you sifted carefully through the data, though, you could find patterns, and Moskowitz learned that most people’s preferences fell into one of three broad groups: plain, spicy, and extra-chunky, and of those three the last was the most important. Why? Because at the time there was no extra-chunky spaghetti sauce in the supermarket. Over the next decade, that new category proved to be worth hundreds of millions of dollars to Prego.”
We have a fantastic opportunity for you to join Dr. Moskowitz and Steven Onufrey in a complimentary webinar “”Applied Market Research – The Next Generation: Addressable Minds” on April 6th from 2-3PM EST. This is your chance to learn about market research from the best of the best. Use priority code M2246W2BLOG to secure your seat today.

Social networking and business objectives

Dion Hinchcliffe recently looked at the how online communities are revolutionizing many businesses. Millions of individuals have joined online communities with in the past few years. Hinchcliffe looks at the difference between the growing contrast between business communities and consumer communities. While many business communities have not faired as well as consumer communities, some businesses have found the perfect way to strike the balance.

He recognizes a running theme in all of the communities that work:
[Successful communities are] Attracting like-minded people highly interested and engaged in what they do.

Read the full article here.

Social Media & Community 2.0 Strategies Highlight: Michael Donnelly, Coca-Cola

Michael Donnelly, Group Director,
Worldwide Interactive Marketing,
Follow Michael: @michaeldonnelly

As Group Director, Worldwide Interactive Marketing for The Coca-Cola Company, Michael is responsible for increasing the understanding, testing, adoption and effective use of Digital Marketing and Emerging Media amongst Coca-Cola’s marketers throughout the world. Working in the interactive marketing arena since 1998, Michael recently focused on creating effective programs in Social Media Mkt, Consumer Generated Media, Virtual Worlds and on expanding the company effective use of Search Engine Marketing. Programs under Michael’s supervision have recently won ‘Best in Show’ at OMMA, Silver and Bronze awards at MIXX, a Creative Media Award from Media Magazine, 2 achievement awards from the Society for New Communications Research and an Emmy nomination for “Outstanding Achievement in Advanced Media Technology for Best Use of Commercial Advertising on Stand Alone Broadband Devices’.

Michael was with Johnson & Johnson for 9 years prior to joining The Coca-Cola Company. There, as part of their Global Marketing Group, he led their Interactive Marketing Center of Excellence and focused on developing an incoming pipeline of emerging media opportunities and on creating a community for marketers to test, learn and share experiences. Before J&J, he spent five years each with Beiersdorf Inc. and SmithKline Beecham in consumer product sales management positions focused on accounts such as Wal-Mart, Walgreens, CVS, AHOLD, COSCO and many others. Michael received his BA from The College of New Jersey and my MBA in the Management of Technology from New Jersey Institute of Technology.

Michael’s biography courtesy of iMedia Connection.

Join Michael and a great line-up of others (download the brochure for details) at “How Can I Find the Sweet Spot where Traditional Media Meets Social Media? A Panel Conversation with Media Directors taking Traditional Media Social” on Wednesday, April 5 at The Social Media & Community 2.0 Conference in Boston. For more event details, please visit the website.

A look back at TMRE 2009: Get Stimulated: Innovating Through Challenging Times

The Market Research Event 2010 is taking place this November 8-10, 2010 in San Diego, California. Every Friday leading up to the event, we’ll be recapping one session from The Market Research Event 2009.

Get Stimulated: Innovating Through Challenging Times

Andrew Pek, Author, Stimulated!

Andrew Pek presented in the “Proof” track at last week’s 2009 TMRE, and looked at how people could become more creative in the work that they did. He focused on three ways to get stimulated, focusing on The Vibe, The Value and The Verb. We’ve got to work on better exploiting the brain in order to be more creative and innovative at work. Creativity is essentially a survival skill.

When audience members were asked about their best moments of creativity took place, they responded in the shower, while sleeping, driving, or even at conferences.

The Vibe, one of the core parts becoming creative, is all about managing your energy. Innovation is a vibe, and relies on tuning and turning your thoughts and feelings into a creative energy. Being aware of your thoughts and feelings is key to having a good vibe.

The Verb is to act, pair ideas with your actions. Pursuing ideas is the key to successful innovation. A great way to do this is to pair random words together. What do you need to come up with a creative idea for? One audience member suggested a new flavor of beer. Te audience then came together to think of different flavors of potato chips. This can introduce new flavors that one had previously never thought of.

And finally, Pek looked at Value. What impact do your new innovations have on your company and society?

Could social networking be used more than the telephone?

A report from the UK webpage reports that in the UK, social media growing at a fast pace, and sometimes more used than a telephone. Last year, over 72% of all UK citizens signed up for a social network.

So how does usage for UK citizens break down?
51% of users regularly sign into Facebook
20% of users regularly sign into MySpace
17% of users regularly sign into Twitter

Do you think stats are similar around the world? What does this say about our future forms of communications?

Archive Webinar – Profiting from Feedback: Achieving Real Business Results with Enterprise Feedback Management

Here’s your chance to view MarketTools webinar if you didn’t get a chance to view it live, or if you just need a refresher. The hour long web seminar was presented by the following speakers:

Alan Kneale, Vice President, Technical Support Operations, CareFusion
Robert Freeden, Director, Product Support/Repair, CareFusion
Justin Schuster, Vice President, EFM Solutions, MarketTools

View the archive webinar

Archive Webinar – Profiting from Feedback: Achieving Real Business Results with Enterprise Feedback Management

Here’s your chance to view MarketTools webinar if you didn’t get a chance to view it live, or if you just need a refresher. The hour long web seminar was presented by the following speakers:

Alan Kneale, Vice President, Technical Support Operations, CareFusion
Robert Freeden, Director, Product Support/Repair, CareFusion
Justin Schuster, Vice President, EFM Solutions, MarketTools

View the archive webinar

Should You Advertise on Facebook?

Courtney Rubin of Inc. writes that Facebook may be a better avenue for advertising ROI than Google, according to a recent study. Hitwise reports that Facebook’s news readers are more loyal than those of Google News.

As many as 78 percent of users returned to Facebook to access more news stories, compared with 67 percent of Google News users, according to Hitwise

To learn more about the Hitwise article and how you can harness the advertising power of Facebook, check out Rubin’s original article.

Should You Advertise on Facebook?